By Cathy Hackl

Volumetric video isn’t just for artists or filmmakers. With the online world of digital experiences quickly becoming three dimensional, volumetric video is a new tool in the CMOs toolkit.

Demand for improved sports-watching experiences and creative advertising are the two biggest industries driving growth in this medium and the volumetric video market is expected to grow to $5.8 Billion dollars by 2025.

Augmented reality shopping, virtual reality concerts like Charli XCX’s VR concert, and using gaming as a way to hang out with friends are all examples of how companies need to consider 3D technology for the future of their business.

Volumetric video is “a technique where a human performance is filmed from all angles creating a three dimensional (3D) video, allowing the user to view any point of the performance from any angle.” Volumetric content can be placed into augmented, mixed, or virtual reality. It can be viewed in 360 degrees or as a 3D asset on a flat screen.

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Continue reading here: 4 Reasons CMOs Needs To Consider Volumetric Video