Author: Alvin Manalac
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Meta x Fendi
BUCK crafted two Meta Spark AR experiences paying homage to Fendi’s Roman birthplace while celebrating the launch of their FW22 collection hero sneaker, the Fendi Faster.
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Polys WebXR Awards
The 2023 Polys WebXR Awards Ceremony will be held on March 5th at ZeroSpace XR studio in New York City and broadcast live in AltSpaceVR and on YouTube. This will be the 3rd annual awards ceremony and the first held in person. Among this year’s honorees are Patrick Cozzi, CEO of Cesium, for his work…
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The Lucid Air Purchase Journey
How we made “the greatest car configurator ever built” The way the world shops is changing, and the automotive industry is no exception. Customers are switching their habits, moving online (Cox), and using multiple devices while they do it (Facebook). This isn’t just for browsing: 52% of people say that they would buy a vehicle…
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BRP’s Global Vehicle Configurators
How ZeroLight built pioneering visualisation tools for four BRP brands From watercraft and snowmobiles to quadbikes and trikes, Bombardier Recreational Products (BRP) offer some of the most exciting, dynamic, and configurable vehicles in the world. Creating configurators to match them, however, is a major challenge. Capturing the essence of each unique vehicle while displaying every…
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Swashbuckler
You can view Groove Jones’ original case study here. Swashbuckler – A Dedicated 4D Multiplayer VR Game Only at Royal Caribbean International’s Virtual Adventure Zone Groove Jones is thrilled to announce the launch of a new experience that pushes the boundaries of VR gaming. Adventurers on Royal Caribbean International’s innovative cruise ship, Odyssey of the…
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Ava Max Cosmic Concert
ABOUT THE PROJECT A cosmic concert to launch Coca-Cola’s Starlight beverage. Ava Max’s space-inspired performance trilogy is a visually-stunning immersive show developed by Coca-Cola’s global innovation platform “Coca-Cola Creations.” Coke drinkers and Ava fans scanned the limited-edition Starlight beverage to bring a “floating” AR asteroid into their real-world environment via mobile browser. “Coca-Cola Starlight takes…
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H&M x Simone Rocha AR Pop-Up Book
ABOUT THE PROJECT The future of fashion is immersive. The H&M x Simone Rocha collaboration was brought to life using a powerful combination of pop-up prints by painter Faye Wei Wei and photorealistic volumetric video from Metastage and Dimension Studio. “Helena Bonham-Carter is preening in a mirror, twirling across my kitchen table.”– Vogue The Process…
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Axon Police De-Escalation Training
ABOUT THE PROJECT Industry-leading content that allows trainees to work through complex scenarios. For AXON’s leading-edge public safety VR training library, Metastage co-directed a series of branching narrative police de-escalation trainings. The project facilitated the creation of muscle memory and familiar responses in critical, high-risk situations by integrating AXON’s TASER 7 device and training handguns…
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Holopatient
ABOUT THE PROJECT Extended reality teaching and training. Holopatient is a 3D learning platform that helps medical students diagnose and treat real-world conditions through standardized patient scenarios – in virtual settings. The immersive experience gives students a chance to learn in a controlled environment. “Enabling students to hear, see and interact with holographic culturally diverse…
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Hermes Wins NFT Case
By Maghan McDowell The eight-day trial concluded on Tuesday in New York, with a jury ruling that Rothschild has infringed on the trademark protections of luxury brand Hermès. Vogue Business can exclusively reveal that Rothschild plans to appeal the jury’s decision.
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Pia Behmuaras
Check out these links if you want to dig deeper after listening to the episode. https://foretellreality.com/ Follow us on Social Media: Pia Behmuaras: LinkedIn Tyler Gates: LinkedIn / Twitter Sophia Moshasha: LinkedIn / Twitter VRARA DC: LinkedIn / Twitter Visit the VR/AR Association at www.TheVRARA.com for more information about how you can get involved with…
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Fashion’s Roblox Strategy
By Maghan McDowell Fashion brands including Gucci are getting comfortable on the platform, with celebrity partnerships driving engagement and fanfare.
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Elton John in the Metaverse
By Tina Benitez-Eves Once his final tour comes to an end in 2023, Elton John has already set his sight on his next career move: the metaverse. The 75-year-old John has already partnered with the online gaming platform Roblox for a 10-minute virtual live performance: Elton John Presents: Beyond the Yellow Brick Road.
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January’s Favorite Fashion NFT and Web3 Projects
By Sofia de la Cruz The new year means new NFT and Web3 projects and 2023 has started strong. As brands continue to explore what the fashion world of tomorrow looks like, new possibilities for creativity, identity and innovation arise. Among the intricate cultural zeitgeist of Web3, artificial intelligence has taken the creative industries by…
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Vogue Business 100 Tech Innovators
By Vogue Business Team Technology continues to advance with breakneck speed, offering opportunities for the fashion, luxury and beauty industries to connect with new and existing customers in exciting, experiential ways.
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Brad Scoggin
Check out these links if you want to dig deeper after listening to the episode. https://arborxr.com https://arborxr.com/blog/arborxr-partners-with-axon-in-major-deployment-of-vr-for-public-safety-training/ https://arborxr.com/blog/managing-xr-devices-3-challenges-companies-face-with-legacy-mdms/ Follow us on Social Media: Brad Scoggin: LinkedIn Tyler Gates: LinkedIn / Twitter Sophia Moshasha: LinkedIn / Twitter VRARA DC: LinkedIn / Twitter Visit the VR/AR Association at www.TheVRARA.com for more information about how you can get…
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50 Enterprise Metaverse Stats You Need to Know
By Emily Friedman Employees 52% of employees are open to meetings in the metaverse, while 47% are “okay” with representing themselves as avatars in these virtual meetings. (Microsoft Work Trend Index)
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How to Spot the Real Metaverse Experts
By Alexander Lee As a potential recession approaches, brands are still enthusiastic about the future promise of the metaverse as a social media and marketing channel. But an influx of brand dollars into the metaverse has spurred the rise of a host of snake oil salesmen claiming undue expertise in the space, making it more…
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Celcom 5G VR Now
Celcom Pushes 5G VoD Subscriptions Learn how Celcom pushes forward in a use case that pushes 5G subscriptions Celcom is one of Malaysia’s largest telecommunications companies, and it launched its 5G network in 2022. In order to help persuade users to adopt 5G, Celcom offered a variety of packaged features and applications including its 5G…
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Volu: A Camera For The Metaverse
Auggie Awards 2022 ‘Best Use of AI’ Winner Volu is a mobile application developed by Volograms that enables users to create, play with, and share volumetric 3D holograms—known as volograms—using just a smartphone. By recording a short video of a person, the app employs advanced AI and computer vision technologies to transform the footage into…