Virtual Reality Marketing

Author: Alvin Manalac

  • VR CPR Training: Slovak Red Cross

    VR CPR Training: Slovak Red Cross

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    Alvin Manalac
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    A VR training course for CPR can provide a realistic and immersive way for individuals to learn and practice this lifesaving technique. Project The application contains 3D simulations, interactions, sounds, images and tests. The solution will be available to students, health organisations, and the public.

  • Lacoste Members Experience

    Lacoste Members Experience

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    Alvin Manalac
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    Introduction The Lacoste Members Experience elevates personalization by allowing customers to customize their favorite Lacoste pieces according to their own style and preferences. Transforming ordinary garments into unique creations, the experience reflects individuality and builds deeper brand engagement. Merci-Michel was entrusted with delivering this service through UX and UI design, art direction, motion graphics, functional…

  • TomTom – Autonomous Driving Simulator

    TomTom – Autonomous Driving Simulator

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    Alvin Manalac
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    How TomTom is Innovating Advanced Driver Assistance Systems UX For CES 2025, TomTom partnered with PIGIAMA KASAMA to bring its vision for the future of advanced driver assistance navigation systems to life. Leveraging TomTom’s cutting-edge technology and data, PIGIAMA KASAMA developed a real-time simulation to depict the experience of traveling in an autonomous vehicle. Using…

  • What McLuhan Might Say About Pervasive AI

    What McLuhan Might Say About Pervasive AI

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    Alvin Manalac
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    By David Elfanbaum Way before social media turned into the chaos machine we know now, Marshall McLuhan had already foreseen its psychological and social shockwaves.

  • Roblox, LEGO & Smart Glasses: This Week in XR Marketing

    Roblox, LEGO & Smart Glasses: This Week in XR Marketing

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    Alvin Manalac
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    By Brands In Play This week Albane Prioux and Nic Hill 🔜 Meta Connect break down the latest in immersive marketing, from Meta’s push into AI-powered smart glasses to Kai Cenat’s Fortnite takeover, Nintendo’s unexpected Virtual Boy revival, and Guinness stepping into Netflix with House of Guinness.

  • Naureen Mahmood

    Naureen Mahmood

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    Alvin Manalac
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    Check out these links if you want to dig deeper after watching the episode. Follow us Online: Go to XR AI Spotlight to explore in-depth conversations with founders and creatives driving innovation in XR and AI. Learn how these tech

  • VRM Reality Innovators Highlights 2025.09.24

    VRM Reality Innovators Highlights 2025.09.24

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    Alvin Manalac
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    There’s a ton of excellent content in our Reality Innovators Network community, but don’t worry if you’ve missed the last few days, we got you covered.  Rewiring Training: Avangrid & VR Vision’s VR Breakthrough Avangrid Renewables teamed up with VR Vision to build a massive virtual training program on Oculus Quest. They’ve cut onboarding time, reduced…

  • Tom Zerega

    Tom Zerega

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    Alvin Manalac
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    1. Let’s start from the beginning. Please introduce yourself and tell us what’s unique about your company and what you’re building? And what’s the driving vision behind it? I’m Tom Zerega, Founder & CEO of Magnetic 3D, where we’re pioneering the future of glasses-free 3D and immersive XR solutions. What makes our company unique is…

  • Centurion Lounge Training

    Centurion Lounge Training

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    Alvin Manalac
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    American Express partnered with COFFEE to transform employee training through immersive virtual reality. The project focused on Customer Care Professionals working at the Centurion Lounges in JFK and LAX airports, where delivering premium service is essential.

  • Small Business Saturday Virtual Shop

    Small Business Saturday Virtual Shop

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    Alvin Manalac
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    The Big Future of Shopping Small

  • Crocstellation

    Crocstellation

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    Alvin Manalac
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    Crocs teamed up with COFFEE to launch The Crocstellation, an imaginative AR campaign that turned the night sky into a canvas for creativity and brand engagement. Through a smartphone-powered AR experience, users could look up and see a Croc-shaped star cluster lighting up the sky. Each constellation could be personalized with virtual Jibbitz, transforming the…

  • Jersey Mike’s Subs Boardwalk Arcade

    Jersey Mike’s Subs Boardwalk Arcade

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    Alvin Manalac
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    To elevate fan engagement and drive app downloads, Jersey Mike’s partnered with COFFEE to launch the Boardwalk Arcade during the National Tailgate Tour.

  • Zanzibar Vision Pro

    Zanzibar Vision Pro

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    Alvin Manalac
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    ART WITHOUT BORDERS: ZANZIBAR. Augmento’s artspaces experience Access is a sense that most people don’t have enough of. Augmento was built to let culture travel, without borders, budgets, or buildings. Zanzibar reminded them what happens when presence experiences scale: people feel more, learn more, and share more.

  • Meta Ray-Ban Display Unveiled

    Meta Ray-Ban Display Unveiled

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    Alvin Manalac
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    By Terry Proto Big news in this week: Meta just unveiled the Ray-Ban Display, and while we’re not quite at lightweight XR-AI nirvana yet, this is a bold leap in the right direction.

  • VRM Reality Innovators Highlights 2025.09.17

    VRM Reality Innovators Highlights 2025.09.17

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    Alvin Manalac
    in

    There’s a ton of excellent content in our Reality Innovators Network community, but don’t worry if you’ve missed the last few days, we got you covered.  Roblox’s Hottest Movie Tie-In Yet? DreamWorks let fans live How to Train Your Dragon in an epic Roblox world—raising dragons, joining clans, and battling the Red Death. The result? Roblox’s…

  • Lennard Wolf and Georgii Vysotskii

    Lennard Wolf and Georgii Vysotskii

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    Alvin Manalac
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    Check out these links if you want to dig deeper after watching the episode. Follow us Online: Go to XR AI Spotlight to explore in-depth conversations with founders and creatives driving innovation in XR and AI. Learn how these technologies are reshaping the way we work, create, and connect—beyond the noise of the daily newsfeed.

  • Louqman Parampath

    Louqman Parampath

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    Alvin Manalac
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    Check out these links if you want to dig deeper after watching to the episode. Follow us Online: Tune into Brands In Play to learn more and join the conversation shaping the future of marketing. Each week, industry leaders explore

  • Toyota City Of Tomorrows

    Toyota City Of Tomorrows

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    Alvin Manalac
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    With a history that dates back to 1937, Toyota stands out as a Japanese multinational automotive manufacturer and holds the prestigious title of being the top-selling automotive brand in Saudi Arabia. Bolstered by a rich history, Toyota takes great pride in its longstanding association with the Motor Show events in the country. This commitment was…

  • Qiddiya Esports World Cup

    Qiddiya Esports World Cup

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    Alvin Manalac
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    Qiddiya hailed as the capital of entertainment, sports, and culture, proudly hosted the Esports World Cup 2024-a premier multi-genre esports competition that captivated audiences from July 3rd to August 25th at Riyadh Boulevard. This prestigious competition united the world’s top esports talent, drawing in millions of fans and cementing Qiddiya’s reputation as a global epicenter…

  • Emirates Agriculture Conference

    Emirates Agriculture Conference

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    Alvin Manalac
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    The Ministry of Climate Change and Environment (MOCCAE) organized the Emirates Agriculture Conference and Exhibition 2025, held in Al Ain from May 29th to 31st. The event was designed to promote sustainable agriculture, food security, and public awareness through innovation, education, and cultural dialogue. Ortmor was brought on board as the creative and experiential technology…

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