Author: Alvin Manalac
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U.S. Department of Transportation 3D Immersive Conference and Expo
The Challenge How do you facilitate conversations among Federal and State Department of Transportation engineers around the country? How do you bring them together with industry experts and vendors to discuss important geotechnical topics when government travel budgets have been cut, making out-of-state conferences and other events increasingly difficult to attend? That was the challenge…
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Novartis VR Learning
The Challenge Pharmaceutical industry leader Novartis had to quickly train 100s of people on best practice production and aseptic procedures for a new leukemia treatment. They had limited physical training labs and SMEs to train people on skills where mistakes have life and death consequences. It turned to the Gronstedt Group to develop a new…
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Omdia Research Reveals 12.5 Million Consumer VR Headsets Sold In 2021 With Content Spend Exceeding $2bn
By George Jijiashvili The hardware and software value of the consumer VR market will grow from $6.4bn in 2021 to $16bn in 2026. Over at Omdia, we’ve published new research which indicates that the consumer virtual reality (VR) market will be worth $16bn by 2026, a 148% increase on 2021.
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The 3 Pillars of the Retail Metaverse
By Will Hayes Adidas, L’Oreal, and even Martha Stewart have already jumped into the metaverse. Retailers see “metaverse” and flashback to twenty years ago when e-commerce kicked off. They prefer not to be the ones launching their first HTML site while the competition is launching their ecommerce platform.
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Demystifying the metaverse
What business leaders need to know and do Summary Don’t believe the hype: the metaverse is an evolution, not a revolution. And it’s one that business leaders should not ignore. The metaverse may profoundly change how businesses and consumers interact with products, services and each other. Key metaverse concepts, including digital economy innovations such as…
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Metaverse: Enhancing Life Experiences Beyond The Physical And Temporal Boundaries
By Roomy Khan Metaverse – A futuristic immersive virtual world where we can work, play, relax, socialize, and do more. The evolving digital universe rendered through Virtual Reality (VR) or Augmented Reality (AR) technologies is expected to seamlessly integrate the virtual world with the real world. “Metaverse” is becoming a meme, a buzzword for executives,…
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Holographic Office
Challenge Spatial’s mission from the start has been to empower people to be more connected, creative, and productive. Increasing people and teams are dispersed across the world. But Spatial is not just about replacing in person meetings, the challenge the team set out to solve is the seamless merging of real-life experience with digital space.…
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South American Ferro Metals Flyover
ABOUT THE PROJECT Sentient was approached by South American Ferro Metals Ltd. to communicate a story of its operations to key stakeholders.
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EMS VR Training
The system combines a VR headset and EMS suit with a training and rehabilitation program. VR simulator stimulates the user to engage in sports longer and more often, reduces the feeling of fatigue and discomfort, provides training pleasure and motivation.
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FlixBus VR On The Road
The Challenge FlixBus, a young mobility provider of Europe’s largest long-distance bus network for over 100 million people since 2013, was searching for a low-cost but high-engagement entertainment solution with easy logistic for their operation to further differentiate themselves from their competition and contribute to their perception as a leading innovator.
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SunExpress VR Experience
The Challenge Holiday airline SunExpress wet-leased additional aircraft over the summer and needed a passenger entertainment solution that fit with its innovative approach to customer experience. At the same time, the airline was expecting to generate ancillary and break even financially.
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Every Journey Matters
As a result of the projects completed with CITB, Network Rail, Tunnelskills and Keltbray, TfL approached Make Real to create a bespoke immersive learning experience using VR to cover aspects of site induction and the necessary health, safety and well-being aspects of the large construction project in London, Crossrail.
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Severn Trent – Coaching
Challenge Create an immersive learning VR experience around interpersonal soft skills training integrating the TGROW coaching model, using experience gained from previous deployments to provide a unique learning outcome for Severn Trent.
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Walmart’s Spark City
The Challenge How does the world’s largest employer attract and develop a new generation of managers who have spent more time playing games than they have in the classroom? With a game, of course, complete with confetti rain and Fortnite-style happy dance moves every time the player avatar completes a task successfully.
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iFTI VR Recruitment And Upskilling
The Challenge How do you interest high school students in a career in construction in today’s tight labor market? That’s the challenge faced by the International Finishing Trades Institute (iFTI), the training arm of the International Union of Painters and Allied Trades (IUPAT).
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How An NFT Pivot Turned A Tiny Mobile Game Company Into A Multibillion-Dollar Powerhouse
By Justin Birnbaum Yat Siu is exhausted. The 49-year-old Austrian-born, Hong Kong-based exec isn’t sleeping more than a few hours a night these days but can’t stop himself from jumping into high gear when asked about his blockchain gaming business, Animoca Brands. Sporting a hooded black jacket and half-rimmed glasses, he wildly gesticulates as he…
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5 Things Every Marketer Should Know About NFTs
By Ongun Duman CORPORATES’ ENTRY GUIDE TO THE NFT HYPE Are you or your company ready for the hype if Apple announces its AR/VR glasses next week? Only Facebook’s rebranding to Meta created a huge boom into Metaverse-related topics, and as a first step, what if Facebook decides to integrate its systems with blockchain so…
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4 Reasons CMOs Needs To Consider Volumetric Video
By Cathy Hackl Volumetric video isn’t just for artists or filmmakers. With the online world of digital experiences quickly becoming three dimensional, volumetric video is a new tool in the CMOs toolkit.
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UNICEF Mine Awareness VR
What’s Mine Awareness VR? It is a virtual educational simulation aimed to educate both kids and parents in the Donbas region on the invisible dangers in their region. It consists of an immersive 10-minute simulation video in which users learn about the signs of danger on an imaginary journey home and the way to bypass…
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XR Connections Ep.20 – Deborah Worrell of Virtual Reality Marketing
XR Connections covers Extended Reality (XR – AR – VR – MR), providing a weekly guide to items of interest in the worlds of Augmented Reality, Virtual Reality, and Mixed Reality. Hosted by Liam James O’Malley of Mars and Mercury – XR Strategy and Intelligence.