Author: Alvin Manalac
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ShopperMX
The Challenge A manufacturer had three different shelving strategies that were used in varying degrees across retail partners; ribboning, vertical blocks and horizontal blocks. They wanted to identify which was the best POG for their brands and move to implement this best practice across all retail partners. The Method The client created each arrangement in…
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Detective Pikachu
Overview Warner Bros. celebrated the release of the live-action/animated film, “Pokémon: Detective Pikachu,” with a unique HeroMirror AR photo booth experience that created a photo-realistic picture with fans and their favourite Pokémon and movie leading cartoon – Pikachu, itself!
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Holiday Even Brighter AR Filters
You can view Groove Jones’ original case study here. H.E.B. Wins 2021 Gold Shorty Award for Creative Use of Technology Filter / Lens H.E.B. won a Gold Shorty Award for the Holiday Even Brighter AR campaign work we did for them. H.E.B., Facebook Creative Shop, and Groove Jones worked together to bring the Gold Award…
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IBM’s AR for THINK 2021 Event
You can view Groove Jones’ original case study here. IBM Leverages AR and WebGL for THINK 2021 Event The THINK conference is the annual event held by IBM that is considered the premier hybrid cloud and AI industry event. Attendees to the conference network and learn about IBM’s latest technologies.
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Raypak AVIA Pool Heater Installation VR Training
You can view Groove Jones’ original case study here. Using VR to demonstrate product features and mirror real-life step-by-step installation through immersive learning. Raypak, Inc. hired Groove Jones to create a VR demo for residential and commercial pool professionals to experience the steps of installing the new AVIA pool heater. The VR experience highlights the…
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Funky Buddha WebAR
You can view Groove Jones’ original case study here. Funky Buddha Premium Hard Seltzer WebAR Face Filter Launches with Super Bowl Commercial Funky Buddha Brewery is airing their first commercial during Super Bowl LV which shows how drinking Funky Buddha Premium Hard Seltzer brings out the unique, funky side we all possess.
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A Flood of Reality
You can view Groove Jones’ original case study here. Animated “A Flood of Reality” VR Motion Ride Experience Launches at The Ark Encounter The Ark Encounter has opened a new high-tech virtual reality location-based experience known as the ‘Truth Traveler’ featuring the show “A Flood of Reality,” where guests travel 4,500 years back in time…
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Virtual Immersive Sensorimotor Testing
You can view Groove Jones’ original case study here. University of Mississippi Medical Center Uses VR to Innovate Concussion Care University of Mississippi Medical Center (UMMC) selected Groove Jones to build a VR tool for a research project, led by Dr. Jennifer C. Reneker, to understand the impact of a concussion injury on people. There…
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AT&T’s Culture Connector
You can view Groove Jones’ original case study here. AT&T Breaks Virtual Conference Routine with Innovative AR Game Engagement AT&T has numerous development programs they use for recruitment purposes. Traditionally, the AT&T College Recruiting team would host recruitment events on a college campus or at job fairs. But due to COVID-19, these events have gone…
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Enterprise Virtual Adoption
As the global leader in 3D simulation software & virtual market research methodologies for retail, InContext worked with a major CPG manufacturer to help them implement widespread VR adoption for their in-store strategies, laying the groundwork for future operational applications. The brand began the virtual journey by testing hypotheses on new category concepts relating to:•…
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New Noology Network
Sludge was enlisted by Hexagram to produced 14 hours of interactive live stream content for AMC’s wild new episodic series ‘Dispatches from Elsewhere’, Created by Jason Segel and based on ‘The Jejune Institute’, A famous art experience involving real life locations and events, created by Jeff Hull. Proudly created and filmed on location in the…
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Monsieur De Chanel Mixed Reality App
Challenge Chanel as a global luxury brand is traditionally thought of as women’s fashion and watch brand, was looking to introduce their new mens watch to a new audience with the Monsieur de CHANEL Mixed Reality App.
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Breaking Boundaries
Immersive mobile VR app that celebrates famous Women Scientists. Developed in partnership with Oculus and released exclusively for Oculus Go and Samsung Gear VR, Breaking Boundaries in Science is a VR celebration of some of history’s most influential women in science: Grace Hopper, Marie Curie, and Jane Goodall. Drawing from primary sources, Breaking Boundaries elevates…
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VRARA GSO 2021 – How To Market Your XR Company?
Virtual Reality Marketing is a member of the VRARA—a global organization with over 50,000 members, 25 vertical committees and 50 chapters around the world. Their mission is to support the XR industry with resources, networking events and educational outreach. VRM has been at the forefront–providing information and business insights for the organization and its membership.
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OSRAM Opto Semiconductors’ Company Overview in VR
OSRAM is a leading company in the global opt semiconductor market. The headquarters of the company in Germany is the world’s most advanced opto-chip factory. This company strives for improvement which therefore leads to multiple innovations and technological developments, the company also develops among other various sensors for autonomous driving.
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PTC MagneMover
Visionaries 777 worked together with PTC on this AR and IoT use case for MagneMotion, A Rockwell Automation Company. After a number of cycles (2 years or 16 KM of travel) the pucks, the traveling carts holding the goods, get worn down.
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ThinkReality A6 Kitting Assistant
Visionaries 777’s solution replaces the kitting by paper list approach, highly mentally demanding and error-prone task by using Mixed Reality leveraging the Lenovo ThinkReality A6 HMD and SDK. An AR marker is currently used to deliver a persistent tracking and localize the pick-up locations and drop-off areas in real-time. The key benefit of this Mixed…
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AR In Restaurant
QReal 3D Technologies is a unique tool which enables restaurants to enhance their approach to consumer service, marketing and growth Bringing your restaurant menu to life is the future of food ordering In the restaurant industry, your menu and your service are central motivations which attract consumers to your establishments and brand. Attracting consumers requires…
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BCG Platinion – Virtual Hackathon Event
BCG Platinion, a division of The Boston Consulting Group (BCG), is always ready to embrace new technologies. The company’s latest annual hackathon, held virtually for the first time, was a case in point.
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Ford Mustang Shelby GT500 VR
Virtual Reality and a MASSIVE screen made for an impressive launch of the Ford Mustang Shelby GT500. Pluto created content with their friends at Imagination; get a behind the scenes view and take a look at how they pulled it off!