Virtual Reality Marketing

Author: Alvin Manalac

  • DRESSGO

    DRESSGO

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    Alvin Manalac
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    DRESSGO on Roblox: The New Playground for Style, Self‑Expression, and Community With the launch of a new fashion game DRESSGO, DRESSX invites millions of Roblox players to turn everyday styling into something exciting, rewarding, and limitless. As the global leader in avatar fashion and AI styling technologies, DRESSX has created a vibrant world where Roblox…

  • Wärtsilä Maritime XR Training

    Wärtsilä Maritime XR Training

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    Alvin Manalac
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    How Wärtsilä and Varjo Are Solving Maritime Training’s Scaling Problem VRM’s Take: Wärtsilä’s adoption of Varjo’s XR technology isn’t just another tech upgrade story, it’s a blueprint for how traditional industries can solve fundamental scaling problems through immersive technology. What makes this particularly interesting is how they’ve cracked the code on multi-user XR training, something…

  • Ikea: The Co-Worker

    Ikea: The Co-Worker

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    Alvin Manalac
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    The Recruitment Campaign That Got Everybody Talking – IKEA on Roblox

  • VRM Reality Innovators Highlights 2025.08.20

    VRM Reality Innovators Highlights 2025.08.20

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    Alvin Manalac
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    There’s a ton of excellent content in our Reality Innovators Network community, but don’t worry if you’ve missed the last few days, we got you covered.  Vans World First to Break 100M Visits on Roblox How did Vans World become the first branded Roblox experience to top 100 million visits? A bold blend of skating, style,…

  • Virtual Humans 3.0 (VH3.0)

    Virtual Humans 3.0 (VH3.0)

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    Alvin Manalac
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    Introduction Virti, a leader in immersive training solutions, has launched Virtual Humans 3.0 (VH3.0), setting new benchmarks in effectiveness, usability, and scalability for role-play and soft-skills training. Designed for industries where communication, leadership, and emotional intelligence are critical, VH3.0 blends advanced AI with cultural adaptability and measurable outcomes.

  • Audio Vision

    Audio Vision

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    Alvin Manalac
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    Introduction Developed by Reality Apps, Audio Vision is a groundbreaking application designed to empower audio engineers and music producers with an entirely new way to visualize and interact with sound. By leveraging the spatial computing capabilities of Apple’s Vision Pro, Audio Vision transforms abstract audio concepts into tangible, three-dimensional visualizations. This case study explores how…

  • XR Heart Surgery

    XR Heart Surgery

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    Alvin Manalac
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    Medicalholodeck’s XR technology helped a cardiologist to understand a man’s acute problem amid multiple past fixes for congenital heart deficits.

  • Surgery Training in VR

    Surgery Training in VR

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    Alvin Manalac
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    Universitätsklinikums Bonn (UKB, University Hospital Bonn) is using Medicalholodeck’s Medical Imaging XR to train Germany’s next top surgeons in virtual reality. By using VR young med students can collaboratively study and work on real patient’s cases in a fully immersive 3D environment. Training and teaching in VR saves time and raises education quality. It sounds futuristic and…

  • EmbraturLAB XR

    EmbraturLAB XR

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    Alvin Manalac
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    Discover the future of tourism in Brazil with EmbraturLAB, an innovation laboratory of Embratur (Brazilian Agency for International Tourism Promotion). In this space, you will not only stay up to date with the latest news and main events, but also awaken your entrepreneurial spirit and curiosity. Dive headfirst into the evolution of tourism and connect…

  • XReality UVV Metaverse

    XReality UVV Metaverse

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    Alvin Manalac
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    Vila Velha University (UVV) is considered one of the best universities in the world and has innovation in its DNA. They were pioneers in creating the first virtual university environment in Brazil.

  • Halo x Fortnite Crossover Event

    Halo x Fortnite Crossover Event

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    Alvin Manalac
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    OVERVIEW The primary objective in Blood Gulch is to capture and hold the opposing team’s flag and return it to your own base. The flag is located in a central structure known as the “flag room,” which is heavily fortified and often the site of fierce battles.

  • BMW Hypnopolis

    BMW Hypnopolis

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    Alvin Manalac
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    OVERVIEW Beast Gaming and Epic Games partnered with Atlas Creative to create a MrBeast-inspired experience. Players have to avoid hazards, collect coins, and survive extreme challenges to earn “Score.”

  • VRM Reality Innovators Highlights 2025.08.13

    VRM Reality Innovators Highlights 2025.08.13

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    Alvin Manalac
    in

    There’s a ton of excellent content in our Reality Innovators Network community, but don’t worry if you’ve missed the last few days, we got you covered.  D-Day in Vision Pro: A Daughter’s Immersive Journey On Apple Vision Pro, an immersive documentary follows a daughter retracing her father’s daring role as a D-Day combat cameraman—blending emotional storytelling,…

  • VR Vision Breaks Down True Cost of VR Training

    VR Vision Breaks Down True Cost of VR Training

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    Alvin Manalac
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    By VR Vision “What Does VR Training Actually Cost? A Clear-Cut Guide to Your Investment” by VR Vision! VR Vision go VERY in depth, including time and cost estimates for all key deliverables required to create AAA quality Enterprise VR Training Simulations.

  • Yin-Chien Yeap

    Yin-Chien Yeap

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    Alvin Manalac
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    Check out these links if you want to dig deeper after watching the episode. Follow us Online: Go to XR AI Spotlight to explore in-depth conversations with founders and creatives driving innovation in XR and AI. Learn how these technologies are reshaping the way we work, create, and connect—beyond the noise of the daily newsfeed.

  • 3D Models For GANT

    3D Models For GANT

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    Alvin Manalac
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    From still to motion: How GANT leveraged 3D models for better ad performance Dynamic Product Ads just got more dynamic — and GANT is leading the way with 3D-generated videos. GANT is a premium legacy brand with roots dating back to 1949, when their very first shirt was crafted. Over the decades, the brand has…

  • Immersive 3D For Rossignol

    Immersive 3D For Rossignol

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    Alvin Manalac
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    Stepping into a world of immersive 3D The iconic brand Rossignol entered the world of 3D running an A/B test across 30 markets on its introduction of a trail-running product line—and seeing an uplift of 8% in add-to-carts. A great way to start Built on 115 years of innovation and expertise—and shaped by close collaboration…

  • D-Day: The Camera Soldier

    D-Day: The Camera Soldier

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    Alvin Manalac
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    Introduction TARGO’s D-DAY: The Camera Soldier redefines what a documentary can be. More than a film, it is a 20-minute immersive experience designed for Apple Vision Pro that blends history, storytelling, and groundbreaking technology. At its center is Jennifer Taylor, who embarks on a personal journey to uncover her father’s hidden role in the D-Day…

  • ENVY Reality Fashion Tycoon

    ENVY Reality Fashion Tycoon

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    Alvin Manalac
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    Exclusive Deep Dive In the dynamic and rapidly evolving landscape of virtual entertainment, a new beacon of innovation is about to light up the most popular digital worlds. In just one week, a groundbreaking experience known as “Envy Reality Fashion Tycoon” is set to launch within Fortnite, promising to redefine interactive fashion, social gaming, and…

  • Polio’s Last Mile

    Polio’s Last Mile

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    Alvin Manalac
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    Introduction Polio’s Last Mile is a VR/MR experience designed to spotlight the global fight against polio through immersive storytelling. Developed as an advocacy tool, the experience brings users to the front lines of door-to-door immunization efforts in Zambia, providing a firsthand look at the challenges and determination involved in eradicating the disease. By combining compelling…

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