Author: Alvin Manalac
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General Mills – Bees and Trees AR Game
You can view Groove Jones’ original case study here. General Mills On-Pack Interactive AR Promotion for Cheerios and Nature Valley – Support the Bees and Trees Campaign General Mills partnered with Groove Jones to create multiple AR experiences for two of their top selling brands – Cheerios and Nature Valley Granola Bars. The…
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Covestro VR Transport to Year 2030
You can view Groove Jones’ original case study here. Covestro is Using VR to Transport its Customers into the Year 2030 and Experience the Future of Ridesharing and Autonomous Vehicles The automotive market is going through rapid and fundamental changes with autonomous driving, ride and car sharing and vehicle electrification. Covestro…
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RSA Ireland: Don’t Suffer the Consequences
BRIEF INITION were asked by the Road Safety Authority in Ireland (RSA) and their agency BBDO Dublin, to create an immersive experience to bring to life the potential consequences of drink-driving. RSA statistics for 2017 show that alcohol accounts for a significant proportion of fatal road accidents and injuries, rising to 40% in the…
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Henkel – VR Customer Training
You can view Groove Jones’ original case study here. Groove Jones recently helped launch a new VR (Virtual Reality) training tool as part of a Vehicle Repair Training and Application Center. The facility offers hands-on technical application training for automotive aftermarket products and collision repair products, and provide mechanics, collision repair and glass installer technicians…
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World’s First Adopter VR Training Tool
BRIEF The Cornerstone Partnership approached INITION in creating a first-of-its-kind, immersive therapeutic training tool. This tool helps finds solutions for children’s social care using virtual reality. “Being Me: Revealing and Healing Childhood Trauma” shows the power of VR and how it can help foster empathy. “YOU NEVER REALLY UNDERSTAND A PERSON UNTIL YOU CONSIDER…
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Ford Motor’s VR for Co-Pilot360 Safety Technology
You can view Groove Jones’ original case study here. Ford Motor Company is Using a Gamified VR Experience to Demonstrate the New Co-Pilot360™ Safety Technology Groove Jones were asked by GTB and Ford to create an immersive and interactive VR experience for the public and press to get a firsthand look at the deep suite…
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Snapchat Nike AR Lebron James
Project Brief Fishermen Labs was approached by Nike to create a one of a kind AR experience to welcome LeBron James to Los Angeles. The Client asked to create a unique moment for shoppers at the Foot Locker House of Hoops in Hollywood by bringing LeBron to life through the use of a…
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Launching Visitors in to Orbit with Airbus
BRIEF INITION was approached by Airbus Defence and Space UK to create an inspiring showstopper for the Space Arena at Farnborough International Airshow, July 2018. The world-leading aerospace company wanted INITION to create an interactive experience that would uniquely showcase the organisation’s UK based cutting-edge space capabilities. The challenge was to tell this…
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Visa: Shoot for the Starz
BRIEF INITION were delighted to work with Visa to develop an interactive solution that would engage guests and fans at the renowned FIFA World Cup 2018 event in Moscow. Using technology to add interest, Visa wanted to offer a unique experience. The brief was fairly open, but the solution needed to: reflect the Visa…
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PearsonLloyd Economy Class Seat VR
BRINGING PEARSONLLOYD’S ECONOMY CLASS SEAT TO LIFE IN VR PearsonLloyd commissioned Neutral Digital to create a virtual reality replica of their Economy Class seat. The space of the cabin and the materials are the essence of this experience, which also boasts a number of fun interactive elements. “Thanks to their architectural…
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Momentum Engineering Deluge System
About the Project Momentum Engineering requested Sentient create a 3D visualisation of a Deluge System piping upgrade on an offshore platform. It was determined that using Sentient’s Plan-It 3D software would be the most efficient method allowing for quick review and modifications.
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Coco VR
OVERVIEW Coco VR is Pixar’s stunning debut into virtual reality: an adventure into the beautiful Disney-Pixar film, Coco, that have been released to movie theaters last November 22, 2017. Coco VR is a film tie-in developed by Magnopus with cooperation from Disney-Pixar and Oculus. It is the first virtual reality experience created using…
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Apartment Configurator VR App
Cad Design Maroc has developed an Apartment configurator VR App to be used with virtual reality technology for a real estate developement company. The interactive experience gives the opportunity to prospective buyers to visit their future apartments and to explore the different finishes proposed by the real estate developer…
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Adidas Tour360 AR
Gate Reality teamed up with PGA Pro Patrick Keenan as part of the AR experience of the adidas golf’s brand new TOUR360 app. Users get to explore adidas golf’s most popular shoe close up wherever they are, and see a PGA golfer take a swing on their desk. View full behind the scene video…
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Travelex – The Future of FX
The Brief New technologies and evolving customer behavior are impacting the travel experience. Travelex, the world’s largest foreign exchange bureau, was thinking ahead of the curve. They wanted to use VR to bring their vision of the future of FX and travel experiences to life.
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Leadership Masterclass in Virtual Reality
The Brief Every business wants to eliminate wasteful activity and introduce a corporate culture of operational excellence. Easy enough to implement with 100 employees but virtually impossible to achieve when thousands are operating an infinite range of tasks across different locations. The Leadership Network®, a leading corporate training company, approached Somewhere Else with…
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SAGE Publishing – Psychiatric Nurse Training
The Brief Sage Publishing, a global leader in educational and academic publishing, approached BodySwaps and Somewhere Else with a view of exploring the potential of immersive technologies for education. Working with Subject Matter Experts and Higher Education experts, SAGE identified a challenge in psychiatric nursing education : students needed a new way of…
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Worldpay: Real Payments in Virtual Reality
BRIEF To explore the future of virtual reality in a retail setting, Worldpay were looking to create a proof-of-concept piece that would allow users to purchase items securely in a virtual environment. From research conducted, Worldpay found that Brits are very interested in VR for the future of shopping experiences, with 58% of respondents…
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Sabal Development: VR Experiences
SPINE was recently contracted by Sabal Development to produce VR Experiences for eight contemporary residences. This cutting-edge, immersive solution allowed for our developer client to engage with the architect, interior designer, & landscape architect throughout the design process. It also gave them the freedom to make the necessary adjustments prior to construction (saving on added…