Author: Rick
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PGA – Hole in 360°
For their PGA sponsorship, Samsung was looking to create a never-before-seen VR experience for golf fans. Samsung wanted to build an experience that would take virtual reality on their Gear VR platform to the next level by implementing the principles of storytelling, cinematography, and interactivity. In addition to the VR experience, a live ‘social wall’ was set…
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Lifehouse VR Treatment Trial
Lifehouse VR treatment: Start VR spearheaded a collaboration with Chris O’Brien Lifehouse and Samsung Australia to bring virtual reality experiences to patients undergoing chemotherapy. The aim was to use VR as “distraction therapy”, a means of easing the psychological and physical distress often associated with undergoing chemotherapy. More broadly, the Lifehouse VR Treatment Trial had,…
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VMworld Keynote VR Experience
VMworld Keynote VR: Helios created a custom performance for the opening keynote address at VMware’s Global user conference in Las Vegas. This larger than life experience played out on a 120 foot projection screen featuring a VR artist unveiling branded content in a mixed reality environment to a soundtrack performed by live musicians and consequently…
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Multitouch & VR Combo to Drive Real Estate Sales
Nacarat Multitouch & VR: Real estate is the “Captain Obvious” of Enterprise VR and it is very easy to understand why virtual walkthroughs are so relevant and valuable to the property market, especially when it comes to new projects.
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Laing + Simmons – Edge 28
Laing + Simmons VR: Property marketer and boutique real estate agents Laing + Simmons approached Start VR with a VR marketing plan for a property development in North Sydney. The development, known as Edge 28, featured unobstructed eastern views. Laing + Simmons wanted to give potential buyers a true preview of the breathtaking view from…
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EDF Energy Health & Safety
EDF Energy was looking to improve their Risk Perception training for employees. They wanted to find a solution for training employees to deal with serious health and safety risks without putting them in danger in the process. Atticus’ solution was to build a VR version of an EDF Energy power station where employees could put their…
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SAP Success Factors
SAP Success Factors: Software solutions company SAP required a 360° video for an event. Atticus in partnership with AGD built an app on Gear VR where the user is guided through a virtual maze before choosing one of the many videos SAP has provided for them to view.
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Horizon VR Tightrope Experience
Horizon VR Tightrope: Speciality-marketing agency, Cambridge BioMarketing partnered with Atticus to create a VR experience for their client, Horizon Pharma. Horizon wanted to raise awareness of urea cycle disorders, a rare disease affecting ammonia levels in the brain for the 2016 Annual Clinical Genetics Meeting in Florida.They wanted an app that could be used for events…
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Shell Hydrocarbon Hunt VR Game
Shell wanted an educational VR experience that could be used as a recruitment tool to engage American students aged 14 to 17. Atticus created a fun virtual reality game for Shell to be used on Google Cardboard. By gamifying the experience, students were able to explore a home and identify everyday items made with petrochemicals…
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Hive VR Experience
Hive VR Experience: It’s a challenge many technology companies face – how do you communicate the benefits of a product that on a technical-level alienates most of their potential customers. Home automation, smart connected home, IoT are buzzwords that most people have come across but the less technically-savvy individual assumes is not for them! This is…
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Gillette – Bringing Shaving to Life
Gillette have been in a mission for several years, the objective – to reduce skin irritation caused by shaving. The first solution saw an increasing number of blades on each shaver head; the theory being that more blades equates to fewer shaving strokes, thereby reducing the amount of friction on the skin. However, Gillette found…
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UN: Great Green Wall VR Film
UN – Great Green Wall: The Great Green Wall is an African-led project with an epic ambition: to grow an 8,000km line of plants and trees across the entire African continent. Its goal is to provide food, jobs, and a future for the millions of people who live in a region on the frontline of…
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Zaxby’s Fanz of Flavor Runthrough
Zaxby’s was looking for a way to interact with sports fans and give them a taste of something truly new.
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Fabulous Wonder.land
Fabulous wonder.land was inspired by wonder.land, the National Theatre’s new musical created by Damon Albarn, Moira Buffini and Rufus Norris, inspired by Lewis Carroll’s iconic Alice in Wonderland. It is the first Virtual Reality experience the National has ever offered its audiences.
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intu: VR Winter Wonderland
intu – Vr Winter Wonderland: In an innovative effort to take leisure in shopping centres to the next level, intu enlisted the services of Apache to bring Virtual Reality to the forefront of the shopping experience. Apache developed a bespoke interactive VR game and helped install a winter log cabin in the intu Victoria shopping centre in Nottingham,…
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Harol Sun Screens
Harol is a Belgian company, specialized in sun protection… They make sun screens, shutters and lots of other high-quality solutions. As such, Harol has different stakeholders to cater to.. each with their own needs and expectations. End-users or private individuals on one side and experts, architects, installers and salespeople on the other side.
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Optimum Sorting Machine
Optimum Sorting is a Belgian company that designs and produces high-end industrial sorting machines. They were looking for new ways to explain the USP’s and workings of their unique sorting machines to prospective clients without having to ship the physical machines over for every fair. Optimum sorting needed a solution that enables people to experience…