Mergeflow tells data stories with Flow

Mergeflow is used for data analysis, and uses machine learning to discover and track innovation, actors, and markets. This helps global technology leaders plan what they do next. While Mergeflow is great for data analysis, they do not have a compelling mechanism for translating those data insights into data stories. Mergeflow previously published a LinkedIn article to drive new customers to Mergeflow and reignite interest with current customers by showing them a data driven insight discovered using Mergeflow. Flow was engaged to bring this data story to life. The new Mergeflow Flow increased engagement by 10x both in likes of the LinkedIn post and comments. Anecdotally the Mergeflow CEO has become one of our biggest advocates after having three conversations with new enterprise customer leads after the article was published.

 

 

 

 

From this:

 

 

To this:

 

 

Business drivers

• Better audience engagement, aiding the memorability of the Flow
• Higher click-through rate and sharing rate driving more impressions
• Captures new customers unaware of Mergeflow and enhances the relationship with current customers
• Higher brand perception of Mergeflow

 

 

 

 

Content

Mergeflow created https://app.flow.gl/mergeflow to show how their Mergeflow Grid product can be utilized to find unique market-relevant insights. To do this, Flow chose one example looking at additive manufacturing where they investigated technology areas where there was Patent activity but no R&D activity. Flow drill into one specific technology and sure enough find that the company that had the patents did go-to-market with a technology a few years after the patent was filed.

STUDIO: Flow