The Australian National Maritime Museum (ANMM) wanted to develop a brand-new exhibition not based on any of its existing collections. After conducting audience research, ANMM found visitors were most keen on an exhibition on prehistoric marine reptiles — the dinosaurs of the ocean.

Immersiveness was key. ANMM planned to boast real fossils, gigantic replicas as long as 13-metres, and hands-on interactive activities. But how to actually showcase what it must be like to witness one of these huge prehistoric ocean predators? And ensure the exhibition was different from prehistoric shows in other museums?

To put visitors right inside the action, ANMM commissioned an 180° screen from Igloo. The screen uses two projectors and surround sound to turn back the clock millions of years, giving visitors the chance to visualize these prehistoric predators. Today in Sydney, you can experience what it must have been like to be hunted in the depths of the ocean by a sea monster.

The Sea Monsters exhibition was launched 26 September 2019, and continued to 27 April 2020, where it began a tour across Australia. “The exhibition is going well!” said Em Blamely, Creative Producer at ANMM. “We’ve had record numbers of visitors!”

COMPANY: Igloo