Back in 2014, the New York Museum of Sex (or MoSex for short) launched its first iteration of Super Funland: Pleasures and Perils of the Erotic Fairground.

For 2019, MoSex revamped the experience into Super Funland: Journey into the Erotic Carnival – an exploration of the sexual history of the carnival, from its bacchanalian origins in ancient Greece and Rome, to its evolution in pre-industrial Europe, to the great World’s Fairs of the 20th century.

Igloo was enlisted to help create the ultimate immersive experience, blurring the lines between exhibition and attraction. It’s a far cry from our work in industries like construction, engineering, or utilities – but it was a challenge Igloo threw ourselves into, creating two unique systems for the exhibit.

The first is an immersive 4D experience that forms part of the ‘Tunnel of Love’. Combining mind-bending content from artist Bart Hess with 4D chairs from MediaMation, visitors are sent on a journey to the very centre of eroticism.

The other is a specially designed U-shaped screen that forms a cosy auditorium. Here visitors are immersed in content created for the exhibition by Studio NYC, which illustrates the carnival’s origins.

The grand opening took place on 17 October 2019.

COMPANY: Igloo