Category: Case Studies
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Apeiron – Team
Apeiron wants to make a difference and work towards a circular economy. In terms of their organisational focus, the virtual reality world is off their radar—yet, it fits beautifully with their mission. In a post-COVID era, full-time return to the office is not always possible. For Apeiron, VR is a logical step towards a hybrid…
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Nexxworks Mission CX Goes Virtual
NEXXWORKS SWAPS ZOOM FOR A VR HEADSET The renowned innovation think tank, Nexxworks, which includes marketing gurus such as Steven Van Belleghem, Rik Vera and Peter Hinssen, also saw their business go partly on pause in March of last year. Their mission is to prepare companies for the “Day After Tomorrow” and guide them in…
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McDonald’s – Follow Our Foodsteps
Challenge According to the Food and Drink Federation, there is a need to attract 109,000 new recruits into the food industry by 2022. As one of the largest customers of British agriculture, McDonald’s UK looked to lead the way with the ‘Follow Our Foodsteps’ campaign in kick-starting a new recruitment drive needed to safeguard the…
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Augmented Gallery App
Groundbreaking AR design studio Playlines was proud to launch the Augmented Gallery App at an outdoor unveiling ceremony at the National Gallery in May 2021. The Augmented Gallery was the first event in the Art Of London Initiative, a series of cultural projects aimed at bringing great public art out onto the streets of London.
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NHS – Blood Identification VR
Challenge Blood type identification is a simple and common process, but the effects of getting it wrong can be devastating. Even a small amount of transfused blood of the wrong type can very quickly cause serious illness & even death.
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The Time Machine
Challenge Create a narrative experience utilising immersive technologies in ways that will drive audience adoption forward through engagement and innovation, whilst enabling venues to operate a performance model that would allow them to generate actual revenue, rather than relying upon funding commissions to show immersive experiences.
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Campaign for Old Court
Challenge Prospective, future building works are often hard to visualise when conceptualising remotely or even when onsite. By utilising VR, viewers are able to gain a sense of presence and understanding of the anticipated world around them, rather than having to rely upon their own visual creativity when looking at 2D architectural drawings. The use…
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CITB / BAM Nuttall – Highways Induction
Challenge Inducting workers onto highways construction sites is time consuming and repetitive for those who work for short periods on multiple sites. Attention and engagement levels are therefore low with language often a barrier to non-native English speakers. As part of their repair work on the M5 Oldbury flyover, BAM Nuttall had introduced a sequence…
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Vodafone – Drive Safe
Following on from the successful deployment of the Vodafone – ‘Working at Height’ VR application, Make Real ran a discovery session with the key Health, Safety & Wellbeing (HS&W) team leaders to determine other specific needs and learning objectives within the driver safety and awareness aspects of operations.
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Driving Simulators
Traditionally, drivers across the globe are required to attend theory and practical tests to obtain a valid driving license. Driving tests help determine whether an individual is capable enough to maneuver a vehicle safely and follow the traffic laws of the country. While the objective of driver training and testing is noble, and the need…
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Tequila Museum’s Immersive Experience
As the largest tequila producer worldwide, with a family tradition of 11 generations, Cuervo produces, markets, and distributes in over 85 countries a portfolio of more than 30 brands of alcoholic beverages, Ready-to-Drink cocktails, as well as non-alcoholic beverages.
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The Biggest Education VR Center In The World
VIROO ENABLES UTR TO CREATE THE BIGGEST EDUCATION VR CENTER IN THE WORLD The Technological University El Retoño (UTR) celebrated the grand opening of its new VR Center located in Aguascalientes, Mexico. A new center that will help to create the future world’s best leaders. The Governor of the State of Aguascalientes, Martin Orozco Sandoval,…
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Richardson Independent School District Shared VR
It’s strange how early our aspirations can be ingrained in us. But children can apparently form their attitudes about science, technology, engineering, and math (STEM) from as early as seven and eight years old. Richardson Independent School District prides itself on preparing students for tomorrow. From an early age, it commits to embedding STEM concepts…
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EPIC Shared VR
Hudson Pacific Properties is a visionary real estate company that builds, transforms and operates Class A properties for Fortune 500 companies, disruptive start-ups and premier growth companies across the West Coast. Leaders in the real estate market, it is quick to adopt new technology – like online virtual tours, 360° VR, and more.
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SAP Concur: Business Exchange
Of all the cloud-based business tools that have emerged over recent years, one of the most impressive is SAP Concur – the market-leading expense management solution, that also covers travel management and invoicing.
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Unpacking Bias
Remote delivery of immersive experiences about bias and inclusion Unpacking Bias is an immersive journey focused on Bias and Inclusion, remotely delivered and closely codesigned with employees using real, lived experiences to ensure authentic and realistic responses and interventions. Virtual Reality has been proven to enhance perspective-taking – the ability to look beyond your own…
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Midan Pork Study
The Challenge On behalf of the National Pork Board, Midan Marketing wanted to determine if increasing the number of pork SKUs could increase sales of fresh packaged pork products and of the overall fresh packaged meat category (including pork, beef, and chicken). They also wanted to ensure that increasing the number of pork SKUs would…
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Exploring An Underground Wonderland
Exploring a breathtaking underground wonderland in full 360 VR Bermuda is known best for its pink sand beaches, but there’s a deeper beauty under the surface. Formed over millions of years, Crystal Cave and Fantasy Cave are among the islands most breathtaking natural attractions. They both offer visitors views of dazzling geological formations and ocean-fed…
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U.S. Soccer And Volkswagen AR Experience
You can view Groove Jones’ original case study here. Volkswagen of America Using WebAR for ID.4 U.S. Soccer Fan Events Volkswagen of America has launched an exciting fan experience to showcase the new ID.4 along with their presenting partnership with U.S. Soccer this season. Fans have the opportunity to check out the ID.4 electric vehicle…
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Product Launch for Manufacturers
The Challenge Faced with 17 potential in-store executions, a manufacturer needed to come up with a winning strategy for introducing their new product in-store. The business was facing fundamental location questions while looking for a rock solid sales story that could be customized to individual retail customers. The Method The manufacturer leveraged InContext’s virtual solutions…