Category: Case Studies
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Spatial Computing Playground
Why Immersive Experiences Matter Immersive experiences offer brands a unique opportunity to connect with their audience on a deeper level. By leveraging technologies like Augmented and Virtual Reality, companies can create memorable interactions that transcend traditional advertising methods. These immersive applications provide users with a sense of presence and agency, allowing them to interact with…
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Teenage Cancer Survivor’s Pet Dragon
Introduction Invisible Thread, a studio specializing in immersive design, partnered with Make-A-Wish America to bring to life the dream of Belle Cress, a teenage cancer survivor who had always wished for a pet dragon. Invisible Thread used virtual reality to create an unforgettable experience. The project exemplifies how immersive technology can be used to transform…
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PUMA x Manchester City
OVERVIEW Puma x Man City launched a kit that was announced in Fortnite for a limited time in a handful of games such as Hide and Seek, Go Goated, Fortnite Chess, and more. CHALLENGE Organically promote the launch of Manchester City’s 2024 home kit through strategic placements across Fortnite Creative.
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The 3D App
Introduction In the rapidly evolving landscape of spatial computing, Reality Apps LLC introduces “The 3D App,” a groundbreaking application for Apple Vision Pro. This case study explores how “The 3D App” is set to redefine how individuals and professionals interact with physical spaces, offering an accessible, high-fidelity solution for 3D house tours and immersive interior…
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IMRSV@MAC Immersive Lab
McMaster University Faculty of Engineering’s IMRSV@MAC platform accelerates applied research for regional development. McMaster University is a public research university located in Hamilton, Ontario, Canada and is renowned for its innovative approach to education and research. Founded in 1887, McMaster has established itself as one of Canada’s leading research-intensive universities with approximately 36,000 students. The…
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Wind Energy Sector VR Training
Client Profile Enel Green Power is a global leader in renewable energy, operating a vast network of wind, solar, and hydroelectric plants. With a commitment to sustainability and innovation, the company focuses on providing clean energy solutions while maintaining the highest operational standards across its facilities.
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VR Electrical Troubleshooting
Client Profile Avangrid is a leading sustainable energy company transitioning America toward a clean and connected future headquartered in Orange, CT, and has a footprint in 24 states with $41 billion in assets.
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KIA Eco Island
Introduction ENGAGE XR partnered with Kia Europe and Kia Germany to create Kia Eco Island, an immersive virtual experience designed to showcase the potential of electric vehicles (EVs) as more than just transportation. Built within the ENGAGE platform, the project allows users to explore an interactive island powered by EVs, demonstrating future applications of clean…
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The School of AI
Introduction The School of AI, developed by ENGAGE, is an immersive learning environment that allows students to interact with AI-powered recreations of notable historical figures. Leveraging generative AI technologies such as OpenAI and ChatGPT, the platform provides a next-generation educational experience that combines realism, interactivity, and accessibility across multiple devices.
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DRESSGO
DRESSGO on Roblox: The New Playground for Style, Self‑Expression, and Community With the launch of a new fashion game DRESSGO, DRESSX invites millions of Roblox players to turn everyday styling into something exciting, rewarding, and limitless. As the global leader in avatar fashion and AI styling technologies, DRESSX has created a vibrant world where Roblox…
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Wärtsilä Maritime XR Training
How Wärtsilä and Varjo Are Solving Maritime Training’s Scaling Problem VRM’s Take: Wärtsilä’s adoption of Varjo’s XR technology isn’t just another tech upgrade story, it’s a blueprint for how traditional industries can solve fundamental scaling problems through immersive technology. What makes this particularly interesting is how they’ve cracked the code on multi-user XR training, something…
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Virtual Humans 3.0 (VH3.0)
Introduction Virti, a leader in immersive training solutions, has launched Virtual Humans 3.0 (VH3.0), setting new benchmarks in effectiveness, usability, and scalability for role-play and soft-skills training. Designed for industries where communication, leadership, and emotional intelligence are critical, VH3.0 blends advanced AI with cultural adaptability and measurable outcomes.
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Audio Vision
Introduction Developed by Reality Apps, Audio Vision is a groundbreaking application designed to empower audio engineers and music producers with an entirely new way to visualize and interact with sound. By leveraging the spatial computing capabilities of Apple’s Vision Pro, Audio Vision transforms abstract audio concepts into tangible, three-dimensional visualizations. This case study explores how…
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XR Heart Surgery
Medicalholodeck’s XR technology helped a cardiologist to understand a man’s acute problem amid multiple past fixes for congenital heart deficits.
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Surgery Training in VR
Universitätsklinikums Bonn (UKB, University Hospital Bonn) is using Medicalholodeck’s Medical Imaging XR to train Germany’s next top surgeons in virtual reality. By using VR young med students can collaboratively study and work on real patient’s cases in a fully immersive 3D environment. Training and teaching in VR saves time and raises education quality. It sounds futuristic and…
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EmbraturLAB XR
Discover the future of tourism in Brazil with EmbraturLAB, an innovation laboratory of Embratur (Brazilian Agency for International Tourism Promotion). In this space, you will not only stay up to date with the latest news and main events, but also awaken your entrepreneurial spirit and curiosity. Dive headfirst into the evolution of tourism and connect…
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XReality UVV Metaverse
Vila Velha University (UVV) is considered one of the best universities in the world and has innovation in its DNA. They were pioneers in creating the first virtual university environment in Brazil.
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Halo x Fortnite Crossover Event
OVERVIEW The primary objective in Blood Gulch is to capture and hold the opposing team’s flag and return it to your own base. The flag is located in a central structure known as the “flag room,” which is heavily fortified and often the site of fierce battles.
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BMW Hypnopolis
OVERVIEW Beast Gaming and Epic Games partnered with Atlas Creative to create a MrBeast-inspired experience. Players have to avoid hazards, collect coins, and survive extreme challenges to earn “Score.”