Virtual Reality Marketing

Category: Case Studies

  • Yara – Selling a Product through MR

    Yara – Selling a Product through MR

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    Alvin Manalac
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    A creative and lifelike product presentation that through VR and MR lets farmers experience a modern way to fertilize their fields in a more efficient way. Project: To make customers and potential customers within agriculture understand the benefits of, and start to use Yara’s innovation the N-sensor.    

  • Seabourn TableVision

    Seabourn TableVision

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    Alvin Manalac
    in

    SEABOURN & PIXVANA PARTNERED TO CREATE CUSTOM VR EXPERIENCE TO TRAIN CRUISE LINE WAITSTAFF THE CHALLENGE Ultra-luxury Seabourn Cruise Line had a problem. When a ship’s enormous dining room has 105 tables and is constantly in use, how can you train new waitstaff? With world-class service at the forefront of their promise, the Seabourn team…

  • Intercellular – An Interbody VR Experience

    Intercellular – An Interbody VR Experience

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    Alvin Manalac
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    Intercellular – learn more about your body. Random42’s educational virtual reality experience takes you on an immersive journey inside the human body. The experience takes a deeply engaging, cinematic approach towards an educational virtual reality experience, designed to educate the user with the fascinating and complex scientific processes that take place within the human body.…

  • Modelo UFC Fighting Spirit

    Modelo UFC Fighting Spirit

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    Alvin Manalac
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    You can view Groove Jones’ original case study here. Modelo and UFC Fans Celebrate the Fighting Spirit with VR Campaign – Sports Fan Activation         Constellation Brands elevates the beer category with quality, high-end beers that meet the consumers’ evolving preferences. One of their great beer brands is Modelo Especial. Modelo Especial…

  • Paint My Plane VR

    Paint My Plane VR

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    Alvin Manalac
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    Paint My Plane is a fun, innovative VR experience built for the Samsung Odyssey where the aircraft is a blank canvas on which users can design their own liveries.    

  • VR App for BMW Motorrad

    VR App for BMW Motorrad

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    Alvin Manalac
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    The application is a virtual presentation of the latest S 1000 RR model, a high speed motorcycle from the BMW Group. In its third generation, the new bike has significantly improved performance over its predecessors due to a series of highly innovative changes to its motor. The two scenes of the application illustrate these changes…

  • FABER-CASTELL: Endless Forest

    FABER-CASTELL: Endless Forest

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    Alvin Manalac
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    Faber-Castell makes over 2 billion pencils every year, and is one of the world’s largest office supply companies. Applying the principle of social responsibility towards business partners and the community, and prioritizing the continuous search for ecological processes and materials that contribute to the conservation of the planet, Faber-Castell put out a line of eco-friendly…

  • Criminal Justice Network

    Criminal Justice Network

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    Alvin Manalac
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    Mass incarceration is not only inhumane, it’s also against the law. Thousands of people are locked up without trial due to cracks in the penal system of Brazil, which is already the third largest prison population in the world. It’s for these reasons that JWT was approached by Justice Network to create a campaign and…

  • VR Vaccine

    VR Vaccine

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    Alvin Manalac
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    Children have always been scared of shots. It was with that in mind that Ogilvy Brazil developed a project for Hermes Prdini Laboratory to immerse children in a game-like universe and make getting a shot less traumatic for them. In order to develop the content and ensure the best VR quality, Ogilvy Brazil challenged VZ…

  • Audi Enter Sandbox

    Audi Enter Sandbox

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    Alvin Manalac
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    Audi Norway have teamed up with creative agency, Pol, and digital production house, MediaMonks, to bring car enthusiasts back to the sandpit for a trailblazing VR driving experience. By combining physical installation with virtual reality, customers can test-drive the new Audi Q5 on their own self-made track in the Sandbox 2.0. The experience invites the…

  • Audi Quattro Coaster

    Audi Quattro Coaster

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    Alvin Manalac
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    Audi Norway has released the Audi quattro coaster AR app, making it possible for anyone to have an Audi quattro model in their driveway at any time. The app provides an interactive experience triggered by its latest television commercial. In a move to show that Audi’s technological edge is not just in its cars but…

  • British Airways Club Suite VR

    British Airways Club Suite VR

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    Alvin Manalac
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    Summary British Airways wanted to bring their new Club Suite to life in VR, using this interactive medium to celebrate the plethora of new features that their Business Class passengers on the Airbus A350-1000 will be able to enjoy.    

  • Concawe – Environmental Science for European Refining

    Concawe – Environmental Science for European Refining

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    Alvin Manalac
    in

    The brief: CINEON Training was approached by a leader in European Oil refinery safety to create a virtual reality (VR) training programme to help reduce the number of accidents at its refineries. Client Concawe set out to work with Cineon Training, human performance and training specialists with expertise in immersive training environments, and the adoption…

  • Nuclear Radiation Safety

    Nuclear Radiation Safety

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    Alvin Manalac
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    THE BRIEF: This project was driven by Innovate UK and the Nuclear Decommissioning Authority with the aim of designing and developing a virtual reality simulation (VRS) training tool, which can be used by nuclear industry operatives to train in procedures and processes relating to the use of personal protective equipment (PPE). This followed feedback from…

  • Magnox – Decommissioning Facility

    Magnox – Decommissioning Facility

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    Alvin Manalac
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    The brief: Cineon Training was approached by a nuclear decommissioning specialist to create a virtual training simulator to train workers in the safe operation of nuclear equipment. Magnox are currently engaged upon a programme of works to decommission two nuclear reactors at their Winfrith Site.    

  • 3D Food and Drink Interactive Solutions

    3D Food and Drink Interactive Solutions

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    Alvin Manalac
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    3D Food And Drink: Solving the Limitations of Print Menus Imagine walking into a new restaurant, viewing the menu, and having any questions about the food items answered at the push of a button. This is the kind of transformative dining experience that Toronto-based augmented reality (AR) agency Upcoming Media Inc. is creating with 3D…

  • AT&T – Jordan Spieth PGA Experience

    AT&T – Jordan Spieth PGA Experience

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    Alvin Manalac
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    You can view Groove Jones’ original case study here. AT&T Connects Golf Fans with Jordan Spieth through Magic Leap and Interactive Golf Club Swing Experiences at Pebble Beach Pro-Am.     AT&T and the PGA TOUR are making it possible for golf fans to get closer to the action at the famous California course for…

  • Dallas Mavericks – Billboard AR

    Dallas Mavericks – Billboard AR

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    Alvin Manalac
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    You can view Groove Jones’ original case study here. Dallas Mavericks Bring the Largest Mural in Downtown Dallas to Life with Luka Magic and Augmented Reality!     The Dallas Mavericks rookie Luka Dončić, who has dazzled on the court all season is now making moves off the court thanks to “augmented reality” technology.

  • General Mills – Bees and Trees AR Game

    General Mills – Bees and Trees AR Game

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    Alvin Manalac
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    You can view Groove Jones’ original case study here. General Mills On-Pack Interactive AR Promotion for Cheerios and Nature Valley – Support the Bees and Trees Campaign     General Mills partnered with Groove Jones to create multiple AR experiences for two of their top selling brands – Cheerios and Nature Valley Granola Bars. The…

  • Covestro VR Transport to Year 2030

    Covestro VR Transport to Year 2030

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    Alvin Manalac
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    You can view Groove Jones’ original case study here. Covestro is Using VR to Transport its Customers into the Year 2030 and Experience the Future of Ridesharing and Autonomous Vehicles         The automotive market is going through rapid and fundamental changes with autonomous driving, ride and car sharing and vehicle electrification. Covestro…

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