Category: Case Studies
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Bang & Olufsen AR Experience
Bang & Olufsen has been at the helm of the technology and design revolution for decades; proof of their extraordinary ability for reinvention. Partnering with OutHere to utilize the latest Augmented Reality technology they have created a state of the art experience to showcase the luxury brand’s best in class vision and sound systems.
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High Voltage Switching
High Voltage Switching is a virtual reality compatible, interactive 3D training module. The training module guides the trainee through the switching procedure for a 22KV switch, familiarising themselves with the equipment and its safety considerations.
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U.S. BANK VR PRODUCT LAUNCH
U.S. Bank took their Altitude Reserve Visa Infinite® Card to new heights by using a VR experience to promote the launch.
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KPMG – Dynamic Risk Assesment VR
KPMG needed to explain its cutting-edge Dynamic Risk Assessment (DRA) model to staff and clients in a clear yet memorable way.
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Mission 828 – Burj Khalifa VR Experience
DigiComm in Dubai have commissioned INITION, with creating a crowd-pleasing virtual reality experience that takes users on a thrill-packed, height-themed spy mission at Burj Khalifa – the world’s tallest structure and UEA’s must-visit tourist attraction.
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Conrad Maldives MURAKA VR
Welcome to The MURAKA. An immersive experience that lets you live the moment with the power of virtual reality.
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Cathay Pacific A350 – 1000 VR Experience
Cathay Pacific sought to create a virtual reality experience to celebrate the arrival of the Airbus A350-1000 and their new Hong Kong – Washington route
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Samsung Ghost Train
How did Samsung relay the spooky powers of the Gear VR headset to partners across the UK?
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One Strange Rock VR
‘One Strange Rock VR’ is a thrilling exploration of planet Earth through the eyes of astronauts, hosted by American actor Will Smith with direction from award-winning filmmaker Darren Aronofsky. The show is a mind-bending journey that explores the fragility and wonder of the planet.
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Spider-Man: Homecoming VR
Spider-Man: Homecoming VR – For Columbia Pictures’ “Spider-Man: Homecoming” flick Sony Pictures Virtual Reality announced a new VR experience that will let players experience how it feels like to be Spidey.
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Blade Runner 2049
Blade Runner 2049 VR – Welcome to your memory…your memories are the property of the Wallace Corporation and licensed to the Los Angeles Police Department….We made you and we’ll take care of you…The process is painless, provided you follow all the instructions.…
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02 Arena – Volumetric AR Experience
The O2 Arena, the former millennium dome, is London’s premier entertainment venue. With a mission to get fans excited before, during and after shows, the venue wanted to promote megastar Michael Bublé’s latest tour through its app in a forward-thinking and innovative way.
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Roborace – Immersive VR Simulator
Roborace VR– At the 2018 Goodwood Festival Of Speed (FOS), Roborace’s Robocar accomplished the first-ever fully autonomous hillclimb, becoming the first driverless electric racing car to tackle the famous FOS hill. Guided purely by automated systems, the car was equipped with a variety of sensors, giving it 360º vision.
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Moncler – Genius AR Experience
Moncler Genius AR Experience – Moncler combines style with constant technological research assisted by experts in activities linked to the world of the mountain. The ever-changing combinations of technology and nature, mountain and city, functionality and aesthetics make Moncler’s down jackets unique, a product that goes beyond fashion.
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Diesel – The Edge
Diesel – The Edge: At a height of 150 metres at the heart of New York, users have to make their way along a ledge and take a perfume bottle out of the wolf’s mouth. The campaign is deployed all over the world in shopping centres.
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HSBC – Belt & Road VR Experience
HSBC – Belt & Road VR Experience: This VR experience starts with a magical view of Earth from space, and takes us on an interactive journey as we descend to into Asia to learn about China’s growth, the Belt & Road initiative, and HSBC’s involvement.
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Jaguar – Feel Wimbledon
Jaguar – Feel Wimbledon: Featuring Andy Murray – A hyperreal moment-in-time that puts you inside the mind of a champion by VR studio Hammerhead
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Sleep Number – Super Bowl Football Game
You can view Groove Jones’ original case study here. Sleep Number – Super Bowl Game: Sleep Number Celebrates Super Bowl 2018 with Biggest VR Football Game Ever Created.
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Visionworks – Little League Baseball Activation
You can view Groove Jones’ original case study here. Visionworks – Little League Baseball Activation: Baseball fans are getting the chance to test their skills in the Visionworks Big Hitter VR Game at the 2017 and 2018 Little League Baseball® World Series. The VR game allows fans to walk into a virtual ballpark, step up…