There’s a ton of excellent content in our Reality Innovators Network community, but don’t worry if you’ve missed the last few days, we got you covered.  BMW’s Luxury Yacht Gets Immersive BMW meets the high seas in this stunning collaboration. Tyde’s ICON yacht gets the immersive treatment it deserves, letting you explore every luxurious detail of…

There’s a ton of excellent content in our Reality Innovators Network community, but don’t worry if you’ve missed the last few days, we got you covered.  Sol de Janeiro Brings Beauty to Roblox Sol de Janeiro makes waves in Roblox with a tropical brand world full of beach vibes, beauty rituals, and interactive storytelling—designed to spark…

There’s a ton of excellent content in our Reality Innovators Network community, but don’t worry if you’ve missed the last few days, we got you covered.  NARS Blends Beauty, Tech & Culture in Bold Activation NARS pushed the limits of beauty and tech with its boldest virtual activation yet. From AR filters to full-on immersion, discover…

There’s a ton of excellent content in our Reality Innovators Network community, but don’t worry if you’ve missed the last few days, we got you covered.  AWE 2025 Recap: What’s Next for XR and Spatial Tech AWE USA just wrapped and the XR world is buzzing. From Snap’s Spectacles to Android XR and haptic gear, it’s…

There’s a ton of excellent content in our Reality Innovators Network community, but don’t worry if you’ve missed the last few days, we got you covered.  L’Oréal Enters Fortnite with a Skincare Twist L’Oréal enters Fortnite to promote Derma Control Skin Defense with a branded experience that’s as fun as it is effective. Discover how this…

There’s a ton of excellent content in our Reality Innovators Network community, but don’t worry if you’ve missed the last few days, we got you covered.  Google Just Made XR Very Real at I/O Google just shook up the XR space at I/O, revealing its Android XR vision beyond headsets—think smart glasses with AI, live demos,…

There’s a ton of excellent content in our Reality Innovators Network community, but don’t worry if you’ve missed the last few days, we got you covered.  Shopify & Roblox Launch 3D Commerce with Fenty Roblox and Shopify just launched real-world commerce in 3D. Fenty Beauty leads the way with shoppable products, avatar drops, and immersive labs—setting…

There’s a ton of excellent content in our Reality Innovators Network community, but don’t worry if you’ve missed the last few days, we got you covered.  XR Breakthrough in Pain Procedure Planning A team at Weill Cornell just dropped a game-changing XR case series in interventional pain medicine. Real-world cases, near-misses, and breakthroughs in planning and…

There’s a ton of excellent content in our Reality Innovators Network community, but don’t worry if you’ve missed the last few days, we got you covered.  Coachella x Fortnite: A Game Built for the Fans A new Coachella-inspired Fortnite game just dropped—crafted for the fans, not just the brand. With nearly 500K plays and 20M+ impressions,…

There’s a ton of excellent content in our Reality Innovators Network community, but don’t worry if you’ve missed the last few days, we got you covered.  Walmart’s Bold Move into Immersive Retail Walmart embraced immersive tech to supercharge product discovery—tapping into XR to boost shopper engagement and test future-forward strategies in a big way. The results?…

There’s a ton of excellent content in our Reality Innovators Network community, but don’t worry if you’ve missed the last few days, we got you covered.  Walmart Unlocks Immersive Retail with New Mini-Series Walmart just launched its first-ever gamified mini-series on Spatial, blending storytelling, gameplay, and real-world shopping in one seamless experience. Discover how it’s redefining…

There’s a ton of excellent content in our Reality Innovators Network community, but don’t worry if you’ve missed the last few days, we got you covered.  Google’s $250MM deal with HTC VIVE Google’s $250MM deal with HTC VIVE brings IP licensing and engineering talent into the AndroidXR fold. With this move, the VR landscape could see…

There’s a ton of excellent content in our Reality Innovators Network community, but don’t worry if you’ve missed the last few days, we got you covered.  Infinite Reality Raises $3B to Redefine Digital Spaces Infinite Reality has secured $3B in funding to transform 2D websites into immersive spaces with AI-driven optimization. Empowering brands and creators to…

There’s a ton of excellent content in our Reality Innovators Network community, but don’t worry if you’ve missed the last few days, we got you covered.  Can Android XR Leapfrog Apple and Meta? Samsung’s XR headset, Project Moohan, is set to launch in 2025, and it might just leapfrog Apple. By focusing on Quest app compatibility…

There’s a ton of excellent content in our Reality Innovators Network community, but don’t worry if you’ve missed the last few days, we got you covered.  HUGO’s Bold Move: IRL Meets Roblox HUGO is redefining shopping with an IRL product launch on Roblox! In a Las Vegas-inspired virtual world, players experience the future of retail. With…

There’s a ton of excellent content in our Reality Innovators Network community, but don’t worry if you’ve missed the last few days, we got you covered.  Masterpiece X: The Future of Virtual Avatar Creation Masterpiece X is revolutionizing how artists create virtual avatars, blending innovative 3D technology with creativity. Discover how their tools are reshaping the…

There’s a ton of excellent content in our Reality Innovators Network community, but don’t worry if you’ve missed the last few days, we got you covered.  AWE EU 2024: Explore AI+XR Innovations in Vienna AWE EU kicks off tomorrow in Vienna! Get ready to explore AI+XR innovations, hear from top experts, and connect with the best…

There’s a ton of excellent content in our Reality Innovators Network community, but don’t worry if you’ve missed the last few days, we got you covered.  We tried Meta’s AR glasses with Mark Zuckerberg Meta’s Orion AR glasses prototype offers a glimpse into the future of wearable tech, boasting features like neural wristbands and eye tracking.…

There’s a ton of excellent content in our Reality Innovators Network community, but don’t worry if you’ve missed the last few days, we got you covered.  Masterpiece X: The Future of Virtual Avatar Creation Masterpiece X is revolutionizing how artists create virtual avatars, blending innovative 3D technology with creativity. Discover how their tools are reshaping the…

There’s a ton of excellent content in our Reality Innovators Network community, but don’t worry if you’ve missed the last few days, we got you covered.  CHRUSH & Walmart: UGC Fashion Shines Across Platforms CHRUSH’s latest collaboration with Walmart proves great fashion transcends platforms. Fresh off a win at the 2024 Roblox Innovation Awards, CHRUSH is…