By Alan Smithson

By now, you’ve likely heard of the Metaverse. It’d be hard to avoid it — in the last 90 days there have been more than 20,000 articles referring to the term, with companies like Facebook, Epic Games/Fortnite, Roblox, Snap, NVIDIA, and Unity all in on the action. In fact, Mark Zuckerberg is betting Facebook’s entire future on it. “We will effectively transition from people seeing us as primarily being a social media company to being a Metaverse company,” he says.

So, what exactly is this nebulous digital universe and how does it impact brands and marketers?

In essence, ‘The Metaverse’ is a promise by some of the largest technology players in the world to aggressively take global connectivity to the next level. The best definition I’ve found for “The Metaverse” is:

‘A virtual world where large numbers of people can gather to play, work or socialize.’

But, wait. Don’t we already have something like this called The Internet?

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Continue reading here: A Brand Guide to The Metaverse Part I