Sports Marketing in the Metaverse

Sports Marketing in the Metaverse

Sports Marketing in the Metaverse

By Jamie Carter

Immersive worlds will get you moving

What’s going to be the killer app for the metaverse? Video calling, virtual meetings and gaming are bound to feature, but there’s another more unexpected activity that just may help give some momentum to the complicated concept of interconnected and virtual communities – virtual workouts.

Some visions of the metaverse appear to hang on the willingness of people to spend many hours behind VR headsets existing as avatars in virtual worlds. That seems unlikely.

Short interactions in places where VR and AR hardware exist could be much more desirable; immersive video calls in a home office, a gaming session in the living room, or a virtual workout in a metaverse-equipped gym or health club, or at home.


Continue reading here: How To Get Fit In The Metaverse

By | October 5, 2022