Tag: Entertainment
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My Africa 360VR
My Africa 360VR OFFICIAL SELECTION TRIBECA FILM FESTIVAL 2018 WINNER – AT&T FILM AWARDS: BEST 360 FILM WINNER- GOLD TELLY AWARD: CRAFT – BEST USE OF VR CHALLENGE Conservation International wanted to transport people to Northern Kenya to show in 360VR how the people and wildlife live together. The story tells of the rescue of…
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Elephant Keeper
My Africa: Elephant Keeper VR OFFICIAL SELECTION: TRIBECA FILM FESTIVAL 2018 OFFICIAL SELECTION: AFI DOCS 2018 CHALLENGE Following on from MY AFRICA 360VR film, Conservation International wanted to create empathy and connection with work at the Reteti Elephant Sanctuary in Northern Kenya.
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Aimpoint – Targeting the Future
An ethical hunting simulation, providing a perfect training situation for hunters. The simulator, together with a web and app game, generated a profitable and efficient platform for both sales and brand positioning. Assignment: To create an environment showing the quality and precision of Aimpoint’s red dot sights for hunting. But also, to provide a platform…
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Paint My Plane VR
Paint My Plane is a fun, innovative VR experience built for the Samsung Odyssey where the aircraft is a blank canvas on which users can design their own liveries.
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FABER-CASTELL: Endless Forest
Faber-Castell makes over 2 billion pencils every year, and is one of the world’s largest office supply companies. Applying the principle of social responsibility towards business partners and the community, and prioritizing the continuous search for ecological processes and materials that contribute to the conservation of the planet, Faber-Castell put out a line of eco-friendly…
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Criminal Justice Network
Mass incarceration is not only inhumane, it’s also against the law. Thousands of people are locked up without trial due to cracks in the penal system of Brazil, which is already the third largest prison population in the world. It’s for these reasons that JWT was approached by Justice Network to create a campaign and…
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VR Vaccine
Children have always been scared of shots. It was with that in mind that Ogilvy Brazil developed a project for Hermes Prdini Laboratory to immerse children in a game-like universe and make getting a shot less traumatic for them. In order to develop the content and ensure the best VR quality, Ogilvy Brazil challenged VZ…
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Audi Enter Sandbox
Audi Norway have teamed up with creative agency, Pol, and digital production house, MediaMonks, to bring car enthusiasts back to the sandpit for a trailblazing VR driving experience. By combining physical installation with virtual reality, customers can test-drive the new Audi Q5 on their own self-made track in the Sandbox 2.0. The experience invites the…
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Audi Quattro Coaster
Audi Norway has released the Audi quattro coaster AR app, making it possible for anyone to have an Audi quattro model in their driveway at any time. The app provides an interactive experience triggered by its latest television commercial. In a move to show that Audi’s technological edge is not just in its cars but…
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British Airways Club Suite VR
Summary British Airways wanted to bring their new Club Suite to life in VR, using this interactive medium to celebrate the plethora of new features that their Business Class passengers on the Airbus A350-1000 will be able to enjoy.
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RSA Ireland: Don’t Suffer the Consequences
BRIEF INITION were asked by the Road Safety Authority in Ireland (RSA) and their agency BBDO Dublin, to create an immersive experience to bring to life the potential consequences of drink-driving. RSA statistics for 2017 show that alcohol accounts for a significant proportion of fatal road accidents and injuries, rising to 40% in the…
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Snapchat Nike AR Lebron James
Project Brief Fishermen Labs was approached by Nike to create a one of a kind AR experience to welcome LeBron James to Los Angeles. The Client asked to create a unique moment for shoppers at the Foot Locker House of Hoops in Hollywood by bringing LeBron to life through the use of a…
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Launching Visitors in to Orbit with Airbus
BRIEF INITION was approached by Airbus Defence and Space UK to create an inspiring showstopper for the Space Arena at Farnborough International Airshow, July 2018. The world-leading aerospace company wanted INITION to create an interactive experience that would uniquely showcase the organisation’s UK based cutting-edge space capabilities. The challenge was to tell this…
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Visa: Shoot for the Starz
BRIEF INITION were delighted to work with Visa to develop an interactive solution that would engage guests and fans at the renowned FIFA World Cup 2018 event in Moscow. Using technology to add interest, Visa wanted to offer a unique experience. The brief was fairly open, but the solution needed to: reflect the Visa…
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PearsonLloyd Economy Class Seat VR
BRINGING PEARSONLLOYD’S ECONOMY CLASS SEAT TO LIFE IN VR PearsonLloyd commissioned Neutral Digital to create a virtual reality replica of their Economy Class seat. The space of the cabin and the materials are the essence of this experience, which also boasts a number of fun interactive elements. “Thanks to their architectural…
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Coco VR
OVERVIEW Coco VR is Pixar’s stunning debut into virtual reality: an adventure into the beautiful Disney-Pixar film, Coco, that have been released to movie theaters last November 22, 2017. Coco VR is a film tie-in developed by Magnopus with cooperation from Disney-Pixar and Oculus. It is the first virtual reality experience created using…
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Mission 828 – Burj Khalifa VR Experience
DigiComm in Dubai have commissioned INITION, with creating a crowd-pleasing virtual reality experience that takes users on a thrill-packed, height-themed spy mission at Burj Khalifa – the world’s tallest structure and UEA’s must-visit tourist attraction.
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Samsung Ghost Train
How did Samsung relay the spooky powers of the Gear VR headset to partners across the UK?
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One Strange Rock VR
‘One Strange Rock VR’ is a thrilling exploration of planet Earth through the eyes of astronauts, hosted by American actor Will Smith with direction from award-winning filmmaker Darren Aronofsky. The show is a mind-bending journey that explores the fragility and wonder of the planet.
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Spider-Man: Homecoming VR
Spider-Man: Homecoming VR – For Columbia Pictures’ “Spider-Man: Homecoming” flick Sony Pictures Virtual Reality announced a new VR experience that will let players experience how it feels like to be Spidey.