Tag: Marketing
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Augmented Reality Marketing Case Study
One of the standout elements of this activation was the life-sized AR rendering of the Ford Bronco, modeled to exact real-world proportions. This precision allowed users to fully experience the vehicle’s scale and presence, making the AR interaction feel remarkably close to reality. Interactivity played a central role: strategically placed hotspots around the car revealed…
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Nubikk Virtual Try On
From a gimmick to 52% uplift in transactions using Virtual Try On Nubikk, a Dutch shoe brand, consistently enhances their e-commerce platform with 3D technology, recently integrating virtual try-on features to drive transactions, yielding promising results in improving customer experience and sales. Nubikk has been striving to enhance footwear since 2012. Their ongoing commitment to…
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Noa AI x OFFF Festival
LOWKEYMOVES has updated Digital Impact’s host Noa with conversational AI to become the digital brand ambassador of OFFF Festival 2024. The Project OFFF Festival is one of the most important festivals in the realms of creativity, art, and digital design. Over its 24-year history, the festival has served as a meeting point for both established…
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SIMULACRA: 3D Interactive Web
Introduction SIMULACRA is a web-based metaverse platform created to make the 3D internet simple, accessible, and purposeful. Built by REM5 Studios, SIMULACRA is designed for the mainstream—enabling companies, communities, and creators to unlock the next generation of digital engagement through a spatial and interactive internet. Positioned as the world’s first metaverse platform that prioritizes accessibility,…
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Metahuman: Vaclav Laurin – Škoda
Bringing the company’s founder back to life in a digital form able to represent the company in a digital environment. Project YORD brought Škoda’s co-founder Václav Laurin to life as a hyper-realistic MetaHuman. Created for the Škoda Museum, the experience allows visitors to explore the brand’s history through interactive storytelling, gamified discovery, and a personalized…
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Asahi Showcase On Apple Vision Pro
Captivate the audience with a unique way to experience your brand beyond traditional marketing methods. Project Asahi Showcase is an immersive Apple Vision Pro application that brings users directly into a Formula 1 race track. It provides a captivating and interactive experience that showcases Asahi’s products in a unique and unforgettable way.
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Lacoste Members Experience
Introduction The Lacoste Members Experience elevates personalization by allowing customers to customize their favorite Lacoste pieces according to their own style and preferences. Transforming ordinary garments into unique creations, the experience reflects individuality and builds deeper brand engagement. Merci-Michel was entrusted with delivering this service through UX and UI design, art direction, motion graphics, functional…
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Crocstellation
Crocs teamed up with COFFEE to launch The Crocstellation, an imaginative AR campaign that turned the night sky into a canvas for creativity and brand engagement. Through a smartphone-powered AR experience, users could look up and see a Croc-shaped star cluster lighting up the sky. Each constellation could be personalized with virtual Jibbitz, transforming the…
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Jersey Mike’s Subs Boardwalk Arcade
To elevate fan engagement and drive app downloads, Jersey Mike’s partnered with COFFEE to launch the Boardwalk Arcade during the National Tailgate Tour.
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Toyota City Of Tomorrows
With a history that dates back to 1937, Toyota stands out as a Japanese multinational automotive manufacturer and holds the prestigious title of being the top-selling automotive brand in Saudi Arabia. Bolstered by a rich history, Toyota takes great pride in its longstanding association with the Motor Show events in the country. This commitment was…
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How To Train Your Dragon On Roblox
To celebrate the release of the How To Train Your Dragon live-action movie, Sawhorse Production created a soaring Roblox experience that brought the beloved franchise to life on Roblox – rekindling nostalgia for longtime fans, while inviting a new generation to take flight.
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Dior Spectacles
PLAYAR created the first Spectacles-only AR experience for a luxury brand. Together with Christian Dior Couture and Snapchat, PLAYAR created one of the first ever branded AR experiences designed exclusively for Snap Spectacles. Launched at Crafted for Luxury – Snap’s invite-only event spotlighting innovation in high-end fashion – the Dior Spectacles experience marks a new…
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3M Home
3M Home is an exploratory VR pilot project with ENGAGE XR and a global cross-functional 3M team. The project focuses on transforming the customer experience; allowing them to interact, engage and collaborate with 3M materials and technologies in real time from anywhere in the world.
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Heart Of New York On Roblox
To coincide with their IRL ‘Heart of New York’ launch, DKNY made a bold move into the digital world by launching its first User-Generated Content (UGC) range on Roblox. The virtual range featured 20 unique pieces, including jackets, handbags, and hats from the collection.
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Spatial Computing Playground
Why Immersive Experiences Matter Immersive experiences offer brands a unique opportunity to connect with their audience on a deeper level. By leveraging technologies like Augmented and Virtual Reality, companies can create memorable interactions that transcend traditional advertising methods. These immersive applications provide users with a sense of presence and agency, allowing them to interact with…
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PUMA x Manchester City
OVERVIEW Puma x Man City launched a kit that was announced in Fortnite for a limited time in a handful of games such as Hide and Seek, Go Goated, Fortnite Chess, and more. CHALLENGE Organically promote the launch of Manchester City’s 2024 home kit through strategic placements across Fortnite Creative.
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KIA Eco Island
Introduction ENGAGE XR partnered with Kia Europe and Kia Germany to create Kia Eco Island, an immersive virtual experience designed to showcase the potential of electric vehicles (EVs) as more than just transportation. Built within the ENGAGE platform, the project allows users to explore an interactive island powered by EVs, demonstrating future applications of clean…
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DRESSGO
DRESSGO on Roblox: The New Playground for Style, Self‑Expression, and Community With the launch of a new fashion game DRESSGO, DRESSX invites millions of Roblox players to turn everyday styling into something exciting, rewarding, and limitless. As the global leader in avatar fashion and AI styling technologies, DRESSX has created a vibrant world where Roblox…
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