Tag: Marketing
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Ferrero Rocher: Behind the Layers
In London, Ferrero Rocher has a reputation for creating talked-about pre-Christmas pop-up experiences. For the 2017 pre-Christmas period, creative agency Haygarth produced Behind the Layers, a multi-sensory tasting experience in a prime location at London’s Westfield center.
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Connected Places Catapult at Solace Summit
London-based Connected Places Catapult (CPC) has had an Igloo since 2018. And, as well as being used for CPC events and presentations, it’s available for anyone to hire for their own Shared VR projects and purposes. One of the big CPC benefits is the way it brings together the public and private sectors, with a…
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Red Arrows & DiT: Tour and Trade Mission
In the second-half of 2019, the Red Arrows Acrobatics team set-off on a 20-city tour of the United States and Canada. It was the biggest-ever visit by the team and the first to the countries in more than a decade.
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Visit Florida: Brand Activation
In 2018 we worked with lifestyle marketing agency MKTG and its client Visit Florida to bring the Sunshine State to Westfield London.
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Accenture: Innovation Hubs
As everyone knows, Accenture is a global authority on the enterprise applications of immersive technology. Igloo was in dialogue with them for a while. And they have now worked with Accenture to install two Igloo Shared VR systems – one in San Francisco and one in Atlanta.
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Trolls AR Karaoke
Client “Pyaterochka” is a Russian convenience store chain operated by X5 Retail Group. In December 2019, the 15,000th supermarket of the chain was opened. As of December 31, 2019, the Pyaterochka retail chain has 15, 354 stores. In 2019, the second renovation program was launched and as the result the “fresh” category was almost doubled…
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The Batman Experience
A heroic effort in making childhood dreams come true. After AT&T completed its acquisition of Time Warner, a new dynamic duo emerged, transferring ownership of DC Comics and its lineup of iconic superhero IP to the world’s largest telecommunications company. And with Batman soon to be inducted into Comic-Con’s Character Hall of Fame on his…
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ACE VR Suite
One of the joys of what we do at Igloo is getting involved with innovative, first-of-their-kind installations. And they were especially excited to be involved with the ACE Suite, installed at the Munster Technological University (formerly Institute of Technology, Tralee) – Ireland’s first and only AR/VR/XR suite.
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MLA: The Royal Easter Show
Igloo initially worked with Meat & Livestock Australia (MLA) when it was hosting Red Meat 2019, a flagship event for Australia’s red meat industry. When MLA got in touch with us for the Royal Easter Show 2021 in Sydney, Igloo jumped at the chance to work together again.
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Hirschfeld: Planet Oat
Hirschfeld Marketing Solutions is a creative marketing agency that builds dynamic branded experiences with a powerful impact. However ‘crazy’ an idea might be, the team listens to that idea and pairs it with well-thought-out objectives. And one such idea was to create a ‘Plan-oat-tarium’ for client Planet Oat.
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D4 Rebellion
Background: Tudor, Pickering and Holt, an energy investment and merchant banking company, made the decision to organise a virtual event to communicate their track record of support for new green-energy solutions. The company recognised that the disruption caused by the pandemic would pull technology forward and wanted to highlight their commitment to innovation using 360…
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Mexico’s Immersive And Interactive Experiences
CPTM is the agency that promotes Mexico in all international tourism fairs. For this edition of Fitur fair, the Mexican Pavilion wanted to differentiate itself by incorporating attractive interactive technology in order to improve the impact and visibility of Mexico in these fairs. Virtualware has collaborated with the agency since 2014, providing all the technology…
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WarnerMedia: Innovation Lab Preview
You’ll be well aware of the network of brands that make up WarnerMedia (HBO, Cartoon Network and CNN to name a few). And Igloo was delighted to be chosen as a partner to produce a range of touring showcase experiences to introduce the new WarnerMedia Innovation Lab. Making its debut in New York in 2020,…
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Montblanc : StarWalker Launch
A leading global events agency, FIRST tells brand stories through experiences, producing live and virtual corporate events for top-tier clients all over the world. It’s created over 5,000 experiences for its clients – and one of those was a unique event for the launch of Montblanc’s StarWalker product. Houston Event for the StarWalker Launch
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L’Oreal Skinceutical Banquet Room
Background: In 2020, L’Oreal Skinceuticals–the high-performance skin care line targeted to dermatologists, plastic surgeons and exclusive spas — made the decision to cancel their in-person awards gala and host a virtual event instead. Traditionally the much-anticipated black-tie evening was the occasion for the executive team to honor the division’s best salespeople and award more than…
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Oracle Tiny Town
Background Oracle Utilities wanted to promote their cloud-based technology underpinning the utility smart grid. To help visualize the suite of solutions, Oracle created a micro version of a town – Oracle Tiny Town – enabled with their services, from smart houses that anticipate and communicate to drones that hover above the complex. The objectives were:…
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MetaVRse Virtual Showroom
The brief. Create a virtual showroom where customers could navigate and interact with products in a 3D space, accessible from any device without an app. The challenge. Deliver a lightweight, performant virtual showroom that works across all devices while maintaining photorealistic quality for retail.
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Detective Pikachu
Overview Warner Bros. celebrated the release of the live-action/animated film, “Pokémon: Detective Pikachu,” with a unique HeroMirror AR photo booth experience that created a photo-realistic picture with fans and their favourite Pokémon and movie leading cartoon – Pikachu, itself!
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Monsieur De Chanel Mixed Reality App
Challenge Chanel as a global luxury brand is traditionally thought of as women’s fashion and watch brand, was looking to introduce their new mens watch to a new audience with the Monsieur de CHANEL Mixed Reality App.
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OSRAM Opto Semiconductors’ Company Overview in VR
OSRAM is a leading company in the global opt semiconductor market. The headquarters of the company in Germany is the world’s most advanced opto-chip factory. This company strives for improvement which therefore leads to multiple innovations and technological developments, the company also develops among other various sensors for autonomous driving.