Tag: Retail / eCommerce
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Under Amour Augmented Reality Face Paint
Interactive Kiosk Scheels is a large sporting goods chain that specializes in experience-based retail. Animatronic characters, mini-bowling lanes, and larger-than-life saltwater aquariums are just some of the features of their locations. To complement their particular brand of destination retail, Under Armour commissioned NEXT/NOW to create an interactive kiosk that uses Augmented Reality to digitally apply…
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Under Armour Brand House Virtual Tour
Virtual Reality Retail Tour The end of “Coming Soon” signs as we know it. Instead, imagine letting the consumer take a tour of a new space – before it’s built – through the power of Virtual Reality. Under Armour did just that in Boston’s Prudential Center to announce the arrival of their Brand House. Two…
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Volkswagen AR
Volkswagen is the world’s largest automaker. In Brazil, the company recently embraced a movement called “New Volkswagen,” investing in innovative technology and creative communication.
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Pagani Huayra Roadster AR
In a unique partnership, Meta, ZeroLight, and Ultrahaptics create an award-winning experience for CES. CES 2018 saw Meta, Ultrahaptics and ZeroLight debut a new collaboration, allowing attendees to see, hear and feel a highly detailed holographic Pagani Huayra Roadster. Combining market-leading graphics and mid-air haptic feedback via an advanced augmented reality (AR) headset, this experience…
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The Intelligent Car Configurator Concept
ZeroLight and Porsche redefine the automotive customer journey at Startup Autobahn. Driving engagement through personalisation When delivered at scale, personalisation will enable brands and their dealers to build and nurture a unique and ongoing relationship with each of their customers, increasing sales by more than 10% (McKinsey) and improving customer experiences at every single touchpoint.…
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Compass Polish AR app
The AR applications that BLUF have developed accelerate the work process, help with learning and training or put a smile on the face of the customer!
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Nofruit Designs Viewer
Nofruit is an online webshop for custom designed indoor & outdoor pillows, furniture and lamps. With the online editor, customers can create a design of their own liking, adjusting almost every aspect of the design.
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VR App for BMW Motorrad
The application is a virtual presentation of the latest S 1000 RR model, a high speed motorcycle from the BMW Group. In its third generation, the new bike has significantly improved performance over its predecessors due to a series of highly innovative changes to its motor. The two scenes of the application illustrate these changes…
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3D Food and Drink Interactive Solutions
3D Food And Drink: Solving the Limitations of Print Menus Imagine walking into a new restaurant, viewing the menu, and having any questions about the food items answered at the push of a button. This is the kind of transformative dining experience that Toronto-based augmented reality (AR) agency Upcoming Media Inc. is creating with 3D…
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Adidas Tour360 AR
Gate Reality teamed up with PGA Pro Patrick Keenan as part of the AR experience of the adidas golf’s brand new TOUR360 app. Users get to explore adidas golf’s most popular shoe close up wherever they are, and see a PGA golfer take a swing on their desk. View full behind the scene video…
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Worldpay: Real Payments in Virtual Reality
BRIEF To explore the future of virtual reality in a retail setting, Worldpay were looking to create a proof-of-concept piece that would allow users to purchase items securely in a virtual environment. From research conducted, Worldpay found that Brits are very interested in VR for the future of shopping experiences, with 58% of respondents…
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Diesel – The Edge
Diesel – The Edge: At a height of 150 metres at the heart of New York, users have to make their way along a ledge and take a perfume bottle out of the wolf’s mouth. The campaign is deployed all over the world in shopping centres.
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Telenet – Testing Digital Signage
Telenet – Digital Signage: Aeroplane was asked to visualize the digital signage in Virtual Reality, working and playing the right video content in a conceptual retail environment before it was built.
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Colryut Group – Market Research
Colryut Group – Market Research: Aeroplane enabled OKay and Achilles Design, our partnering design agency, to get real feedback and user evidence on their shopping concepts by building an immersive shopping experience for market research.
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Vertical Reality – ADIDAS Terrex VR experience
Adidas Terrex: Blood replaces chalk stains that mark razor-thin granite edges. With each movement climbers Delaney Miller and Ben Rueck feel the skin burning from their fingertips. They are also surrounded by 16 GoPros as well as a team of pioneering photographers and software technicians.