Tag: Sports
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Nike Hyperdunk+ Experience
An experience exclusive to Nike’s 2012 Festival of Sports in Shanghai Trigger developed an event-based app which gives consumers an exclusive look in-to Nike’s latest technology-packed shoe, the Hyperdunk+ Hyperdunk+ video commercial featuring LeBron James plays in AR space Entire app localized in Chinese to use as a tool to help promote more involvement in…
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The Weavr Experience
Revolutionising The Esports Audience Experience In January 2019, a group of six organisations came together to answer the Government’s call to develop the next generation of immersive experiences. It is part of the Industrial Strategy Challenge Fund’s audience of the future programme, delivered through UK Research and Innovation. The project is creating a new platform…
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McDonald’s Brand Virtual Pit Crew Challenge
Brand Virtual Reality Sports Activation In this award winning activation, McDonald’s tapped a team of all-stars including NEXT/NOW to create a brand virtual reality sports experience for the hundreds of thousands of NASCAR fans during the 2016 Sprint Cup Series. While the races were exciting, the real game-changer was NEXT/NOW’s one-of-a-kind Brand Virtually Reality sports…
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Samsung: Snowboard VR
Unit9 and Cheil Worldwide present a thrilling 4D Snowboarding VR experience for the 2018 Winter Olympics Samsung: Snowboard VR takes users through a hyper-real journey complete with vast canyons, sheer rock cliff, and a gravity defying ‘world in the sky’. Before donning the VR headsets, users at the 2018 Winter Olympics stood on a physical…
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Ford: The Psychology of Performance
The Psychology of Performance The Psychology of Performance is a collaborative research project between UNIT9, King’s College London and Ford Performance, investigating the effects of high-performance race car driving on the brain. The hypothesis is that by understanding professional race car drivers’ mental capacity, we can learn how to better perform in other challenging real…
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Snapchat Nike AR Lebron James
Project Brief Fishermen Labs was approached by Nike to create a one of a kind AR experience to welcome LeBron James to Los Angeles. The Client asked to create a unique moment for shoppers at the Foot Locker House of Hoops in Hollywood by bringing LeBron to life through the use of a…
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Visa: Shoot for the Starz
BRIEF INITION were delighted to work with Visa to develop an interactive solution that would engage guests and fans at the renowned FIFA World Cup 2018 event in Moscow. Using technology to add interest, Visa wanted to offer a unique experience. The brief was fairly open, but the solution needed to: reflect the Visa…
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Adidas Tour360 AR
Gate Reality teamed up with PGA Pro Patrick Keenan as part of the AR experience of the adidas golf’s brand new TOUR360 app. Users get to explore adidas golf’s most popular shoe close up wherever they are, and see a PGA golfer take a swing on their desk. View full behind the scene video…
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Jaguar – Feel Wimbledon
Jaguar – Feel Wimbledon: Featuring Andy Murray – A hyperreal moment-in-time that puts you inside the mind of a champion by VR studio Hammerhead
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Sports Illustrated – Team USA Rowing Team
Sports Illustrated – Team USA Rowing Team: We were commissioned by Sports Illustrated to shoot the world’s most successful women’s rowing team, Team USA Women’s Eight during one of their training sessions for the exclusive Olympic edition.
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PGA – Hole in 360°
For their PGA sponsorship, Samsung was looking to create a never-before-seen VR experience for golf fans. Samsung wanted to build an experience that would take virtual reality on their Gear VR platform to the next level by implementing the principles of storytelling, cinematography, and interactivity. In addition to the VR experience, a live ‘social wall’ was set…
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GFORCE Paragliding 360
The GFORCE team approached 360 New Zealand initially to shoot an in-flight 360 degree video, with the goal of providing potential customers and booking agents with the closest thing to a Queenstown paragliding experience (before they book and actually experience the flight first-hand).
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Vertical Reality – ADIDAS Terrex VR experience
Adidas Terrex: Blood replaces chalk stains that mark razor-thin granite edges. With each movement climbers Delaney Miller and Ben Rueck feel the skin burning from their fingertips. They are also surrounded by 16 GoPros as well as a team of pioneering photographers and software technicians.
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Thinking With Google On 360 Video
Thinking with Google on 360: In August of 2015, still reeling from their adventures in the Grand Canyon where they tested the Google Jump prototype, 360 Labs got another challenging project from Google. They wanted 360 Labs’ help to shoot 360 video at the famous Valle Nevado ski resort in Chile with US Olympic Ski…
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Callaway Golf – The Bryan Bros
360 Labs had the opportunity to work with Callaway Golf and the Bryan Bros at a brand new Top Golf location in in the Summer of 2015. Co-founders Matt Rowell and Brad Gill traveled to Atlanta, GA to produce an 8 episode 360 web series. The Bryan Bros gave us their best trick shots and instructions for a better game. The…