FUTURE FLAVOR UNLEASHED: THE Y3000 VISION

Coca-Cola’s Y3000 campaign introduced a limited edition flavor and the innovative Y3000 AI CAM, an AI-powered feature, offering futuristic visual experiences. The goal was to generate buzz and engagement through a unique, AI-driven concept accessible globally across 30+ markets. The campaign focused on a seamless, engaging user journey: scanning a coke product to unlock the AI cam, transforming surroundings into futuristic visuals, and sharing these personalized visions on social media.

CRAFTING THE FUTURE: NARRATIVES, TECH, AND TRIUMPHS

The strategy centered on a compelling narrative and intuitive interaction, emphasizing personalization and social sharing. Challenges like cultural adaptation and technological scalability were overcome through meticulous testing and customization.

SPECTACULAR SUCCESS: Y3000’S GLOBAL IMPACT

Results were outstanding, achieving widespread engagement and positive reception:

• 5.2B Earned Media Impressions
• #1 AI Activation of 2023 by AdAge
• 693K New Visitors to Coke Hub

COMPANY: Sawhorse