Bringing the company’s founder back to life in a digital form able to represent the company in a digital environment.

Project

YORD brought Škoda’s co-founder Václav Laurin to life as a hyper-realistic MetaHuman. Created for the Škoda Museum, the experience allows visitors to explore the brand’s history through interactive storytelling, gamified discovery, and a personalized digital reward. In 2025, the experience was adapted for Milan Design Week, introducing Laurin’s virtual persona to a global audience.

The Brief

YORD’s client aimed to create an immersive, interactive museum experience. The goal was to develop a high-fidelity, photorealistic avatar of Vaclav Laurin using MetaHuman technology, allowing visitors to explore Škoda’s legacy in a gamified and engaging manner. The experience is enhanced with an interactive quest that concludes with a unique digital collectible, deepening the visitor’s engagement with Škoda’s storied past.

Goal

• Reviving Škoda’s legacy, enhancing engagement.
• Unique and interactive digital experience that leverages the rich history and heritage of the brand.

COMPANY: Yord