Intel and 49ers AR Video Capture App

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Intel and 49ers AR Video Capture App

Entertainment, Marketing

Hardware

AR - Mobile

Intel and 49ers AR Video Capture App

Exhibit Activation

In one of several activations held at the 49ers Levi’s Stadium in Santa Clara, CA, NEXT/NOW created a brand experience connecting the fans to the team in a whole new way.

First, NEXT/NOW filmed the mascot and cheerleaders as they rallied and cheered on their ‘Niners. Following that, they created an augmented reality video capture app allowing the video of the cheerleaders and mascot to be placed over a new video taken at the game of the fan cheering. Fans then downloaded the video of them cheering with the mascot and cheerleaders and were able to share it via social media. It was the ultimate fan takeaway!