OBJECTIVE

• To showcase the Woolmark brand: from Farm to Fashion.
• Create an app with 3 immersive 360° experiences.
• Highlight Woolmark’s education, collaboration or innovation.
• Allow for continuous app updates to feature the latest design and textile trends.

 

 

 

 

EXECUTION

• Tailored Startgate app allows new content to be continuously added.
• The app features an interactive fly-out sales window.
• The app also includes a 360° fashion interactive.
• The 360° fashion showcases Woolmark’s designs and textiles.
• The app also features cinematic VR shot in rural Australia.
• National Geographic premiered a teaser of the app in January.

 

 

 

 

“Start VR always push themselves to deliver the best for a client, challenging us to shape and recraft our brief to both best utilize VR technology but achieve our aims. They don’t simply just take a brief and deliver, they work with us to ensure our spend is best utilized and that we get not only the best value for money but the best product as a result. It is an open and collaborative process and has resulted in a finished VR experience we now utilize around the world.”

Damian Madden

General Manager, Digital, Woolmark

 

 

 

 

STUDIO: Start VR