OBJECTIVE

• To showcase Pernod Ricard’s acclaimed wines
• Increase awareness of Brancott and St. Hugo’s
• Create an app for use at the vineyard and in the app store
• Generate wine sales through in-app purchases
• Build a premium “1-to-1” and “1-to-many” sales activation.

 

 

 

 

EXECUTION

• Included an interactive menu to engage audiences
• Featured a customised ‘taste mode’, allowing sales teams to promote individual brands
• St. Hugo’s content showcased its premium quality
• App menu highlighted the diversity of the Brancott range
• Cut dedicated 360° video content for social channels to generate scale
• Delivered via Start VR’s proprietary Startgate app

 

 

 

 

RESULTS

• VR activation used in Australian, UK and US territories
• Real-world winetastings feature Brancott’s VR winemaker
• Increased premium sales of St. Hugo’s as a B2B tool
• Generated increased knowledge of Brancott’s range
• Increased internal Pernod Ricard team knowledge

 

 

 

 

STUDIO: Start VR