Author: Alvin Manalac
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Mr. Propre: Kitchen Race
Mapshot developed a non-violent racing map for the IOC and P&G’s “Mr. Propre” brand. Initially launched in the French market, the campaign was later expanded to other markets due to its success. Mapshot teamed up with their friends at BUFF.Game to create an Olympics-inspired “Kitchen Race” map for P&G’s “Mr. Propre” brand.
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Woodwalkers: The Obby Trials
Mapshot created a new Roblox game to promote the first movie release of Katja Brandis’s German Woodwalkers novels. In the game, “Woodwalkers: The Obby Trials”, players can transform into different animals. Each animal has unique abilities and a different Obby (or parkour) to complete. These Obbies are regenerated daily to provide fresh content for returning…
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Pringles: Rising Stars
Pringles launched “The Rising Stars” in which pro-players are pitted against casual gamers in four different Fortnite games. The pro-players are given random events to slow them down to even the odds for the casual gamers. Mapshot created five new Fortnite maps to support Pringles’ “Rising Stars” campaign.
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McDonald’s Land
CLIENT McDonald’s is the world’s No. 1 fast food restaurant franchise with more than 40,000 locations worldwide. Its vision is “to be the preferred place and way of eating for its customers” based on four basic principles that characterise its business philosophy: Quality, Service, Cleanliness and Value. GOAL ACHIEVED Expand the brand’s presence in the…
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VRM Reality Innovators Highlights 2025.05.19
There’s a ton of excellent content in our Reality Innovators Network community, but don’t worry if you’ve missed the last few days, we got you covered. Shopify & Roblox Launch 3D Commerce with Fenty Roblox and Shopify just launched real-world commerce in 3D. Fenty Beauty leads the way with shoppable products, avatar drops, and immersive labs—setting…
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NARS Maison Explicit
Webby Awards 2025 ‘AI, Immersive & Games Best Brand Integration’ and ‘AI, Immersive & Games Retail & Shopping’ Nominee A richly detailed campaign extension combining immersive storytelling, gamification, and Ecommerce in a captivating virtual world.
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VRM Reality Innovators Highlights 2025.05.12
There’s a ton of excellent content in our Reality Innovators Network community, but don’t worry if you’ve missed the last few days, we got you covered. XR Breakthrough in Pain Procedure Planning A team at Weill Cornell just dropped a game-changing XR case series in interventional pain medicine. Real-world cases, near-misses, and breakthroughs in planning and…
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VRM Reality Innovators Highlights 2025.05.05
There’s a ton of excellent content in our Reality Innovators Network community, but don’t worry if you’ve missed the last few days, we got you covered. Coachella x Fortnite: A Game Built for the Fans A new Coachella-inspired Fortnite game just dropped—crafted for the fans, not just the brand. With nearly 500K plays and 20M+ impressions,…
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VRM Reality Innovators Highlights 2025.04.22
There’s a ton of excellent content in our Reality Innovators Network community, but don’t worry if you’ve missed the last few days, we got you covered. Walmart’s Bold Move into Immersive Retail Walmart embraced immersive tech to supercharge product discovery—tapping into XR to boost shopper engagement and test future-forward strategies in a big way. The results?…
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VRM Reality Innovators Highlights 2025.04.14
There’s a ton of excellent content in our Reality Innovators Network community, but don’t worry if you’ve missed the last few days, we got you covered. Walmart Unlocks Immersive Retail with New Mini-Series Walmart just launched its first-ever gamified mini-series on Spatial, blending storytelling, gameplay, and real-world shopping in one seamless experience. Discover how it’s redefining…
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Slivingland BY PARIS HILTON
THE ASK In the quest to redefine fame in the digital age, Paris Hilton embarked on an ambitious project to extend her iconic brand into the metaverse. The vision was to create an immersive, interactive space on Roblox that encapsulated her multifaceted career and persona, from DJing to red carpets, high fashion to homegoods and…
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Hunger Games Academy Adventures
THE ASK In 2023, Lionsgate faced the formidable challenge of rekindling interest in the Hunger Games saga with “The Ballad of Songbirds and Snakes,” aiming to captivate a new generation on Roblox, eight years after the last film’s release. The project’s ambition was to engage a younger audience unfamiliar with the original series, while respecting…
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Party!!! At Olivia’s Place
The Ask As fans eagerly anticipated Olivia Rodrigo’s sophomore album “GUTS,” the question arose: How could Olivia Rodrigo surpass the monumental success of her debut album? The goal was clear – deepen the connection with her fanbase in a unique and memorable way that wasn’t possible a few short years ago.
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Coca-Cola Y3000 AI CAM
FUTURE FLAVOR UNLEASHED: THE Y3000 VISION Coca-Cola’s Y3000 campaign introduced a limited edition flavor and the innovative Y3000 AI CAM, an AI-powered feature, offering futuristic visual experiences. The goal was to generate buzz and engagement through a unique, AI-driven concept accessible globally across 30+ markets. The campaign focused on a seamless, engaging user journey: scanning…
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Lamborghini Lanzador Lab
GAME-CHANGER IN THE DIGITAL REALM Why was the Lamborghini Lanzador Lab pivotal? In an era where digital presence is king, Lamborghini faced a challenge: how to ignite passion in a world glued to screens. This project was the answer. It wasn’t just about keeping pace; it was about setting the pace in a digital revolution.…
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Walmart Discovered
FIND YOUR THING ON ROBLOX Challenge Imagine Roblox – a digital New York City without a map, where every neon sign promises the next big thing. 70 million daily users. 50 Million experiences. So much noise, not enough direction. The Challenge: How does a Roblox user find something new, and how does Walmart stand out…
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Beetlejuice: Escape the Afterlife
The Ask Warner Bros. approached Sawhorse with a wickedly exciting challenge: How to reignite the Beetlejuice fandom for the 2020s? After all, Beetlejuice, Beetlejuice (had to say it twice!) has been haunting audiences for over 30 years. With the film’s re-release looming, Warner Bros. wanted more than just a marketing push—they aimed to transform this iconic character…
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VRM Reality Innovators Network Highlights 2025.01.24
There’s a ton of excellent content in our Reality Innovators Network community, but don’t worry if you’ve missed the last few days, we got you covered. Google’s $250MM deal with HTC VIVE Google’s $250MM deal with HTC VIVE brings IP licensing and engineering talent into the AndroidXR fold. With this move, the VR landscape could see…
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VRM Reality Network Highlights 2025.01.10
There’s a ton of excellent content in our Reality Innovators Network community, but don’t worry if you’ve missed the last few days, we got you covered. Infinite Reality Raises $3B to Redefine Digital Spaces Infinite Reality has secured $3B in funding to transform 2D websites into immersive spaces with AI-driven optimization. Empowering brands and creators to…
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VRM Reality Network Highlights 2024.12.13
There’s a ton of excellent content in our Reality Innovators Network community, but don’t worry if you’ve missed the last few days, we got you covered. Can Android XR Leapfrog Apple and Meta? Samsung’s XR headset, Project Moohan, is set to launch in 2025, and it might just leapfrog Apple. By focusing on Quest app compatibility…