Author: Alvin Manalac
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WimbleWorld
Wimbledon drives Gen Z and Alpha brand engagement as WimbleWorld becomes one of the most-visited Roblox sports experiences of all time. 01 Introduction Wimbledon asked The Gang to create an experience that captured the imaginations of younger, more casual audiences. To get a new generation acquainted with everything Wimbledon – and tennis, at large. A…
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Spotify Island
01 Introduction Spotify wanted an immersive and fun Roblox game that incorporated music, parkour exploration and replayability – but what would it look like? How would it play? That’s where The Gang came in.
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Diet Coke Taste Test
BACKGROUND: Embracing Bold Taste Diet Coke drinkers aren’t just fans—they’re bold, rebellious, and unapologetically proud of their taste. But how do you celebrate their individuality in a way that feels personal, fun, and shareable? Diet Coke needed a fresh approach to engage this loyal tribe and reflect their unique passion for life.
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Audi Interactive 3D Website
CLIENT DDB Spain is a marketing and advertising agency that combines strategy, creativity and technology to create impactful projects that connect brands with their audiences through ideas.
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Kiehl’s Interactive Showroom
CLIENT SOMOS is a group of event and strategic communication agencies whose quality and excellence is backed by more than 30 years of experience connecting brands with people. Its commitment to forming a multidisciplinary team brimming with creativity, innovation and collaboration has allowed it to generate unique experiences for brands and companies of the caliber…
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ADPHC Virtual Environment
CLIENT The Abu Dhabi Public Health Centre is a leading institution in Abu Dhabi dedicated to public health promotion and disease prevention, committed to providing high quality health services and implementing innovative and educational health initiatives.
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Congstar: Cyra’s Challenge
For Gamescom, Mapshot collaborated with Congstar to design an engaging Fortnite map, featuring their 3D character Cyra as part of an interactive booth activation.
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RIProken: Lab Escape
This interactive Fortnite experience educates players on the dangers of smoking in an engaging and memorable way. In 2023, Mapshot introduced Smokezilla, a custom monster designed to illustrate the negative effects of smoking. The following year, he’s back, and players find themselves in the lab where Smokezilla was created.
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Lufthansa Allegris Event
You can view Groove Jones’ original case study here. Hologram Serves as Centerpiece for Lufthansa Allegris Event Public Standard approached Groove Jones with the challenge of designing an eye-catching branding moment for featuring the Lufthansa crane as they introduced Lufthansa Allegris to the USA in Chicago. Lufthansa invited industry partners, stakeholders, and top customers to…
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Carnevil
You can view Groove Jones’ original case study here. Spirit Halloween In-Store “Carnevil” Fun House Hologram Mirrors For the Halloween season last 2024, Spirit Halloween hired Groove Jones to create an immersive in-store experience that takes shoppers on a journey through the eerie and thrilling world of the Carnevil.
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Coca-Cola’s Cappy Campaign
BACKGROUND: A Personalized Taste of Adventure Cappy, Coca-Cola’s newest juice made from fresh, carefully picked fruit, is more than a refreshing drink—it’s the perfect way to start your day. But Coca-Cola saw an opportunity to make Cappy something bigger: the start of a personalised adventure that users would never forget.
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Burberry x Harrods: Roblox Pop Up
THE BACKGROUND: Bridging the Physical and Digital In February 2024, to celebrate Burberry’s heritage of exploration and the outdoors, the British luxury brand transformed renowned department store Harrods with a month-long Knight Blue takeover. To amplify the partnership between the two iconic British brands and allow audiences anywhere to experience the takeover, Burberry extended the…
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Springfield Metacollection
CLIENT Springfield works with a team of more than 2,000 people who take care of the design, manufacture and sale of the garments down to the last detail, which has led it to become an internationally recognized brand occupying a leading position in the textile sector.
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Pick The Future
CLIENT Xataka is a publication dedicated to technology, science and the intersection of these two worlds with all other sectors that was born in 2004 and since then has not stopped growing, becoming one of the most influential publications in the sector and the leading technology news website in Spanish, with more than 40 million…
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Vans World
The story of how Vans World became the first branded experience to hit 100M+ visitors on Roblox. 01 Task Build a fully gamified world, focused on fun with customizable elements. Use player feedback to drive update planning.
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Amazon On Roblox
491M+ Virtual Gifts: Amazon Fosters Community and Sharing on Roblox Amazon has successfully leveraged Roblox to promote their annual gift book through two distinct interactive experiences: “Amazon’s Holiday Dash” (2023) and “Amazon’s Joyful Horizons” (2024). These experiences have demonstrated remarkable growth in engagement metrics, with visits increasing from 7.7M in 2023 to 15.7M+ in 2024…
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VRM Reality Innovators Highlights 2025.06.17
There’s a ton of excellent content in our Reality Innovators Network community, but don’t worry if you’ve missed the last few days, we got you covered. AWE 2025 Recap: What’s Next for XR and Spatial Tech AWE USA just wrapped and the XR world is buzzing. From Snap’s Spectacles to Android XR and haptic gear, it’s…
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VRM Reality Innovators Highlights 2025.06.09
There’s a ton of excellent content in our Reality Innovators Network community, but don’t worry if you’ve missed the last few days, we got you covered. L’Oréal Enters Fortnite with a Skincare Twist L’Oréal enters Fortnite to promote Derma Control Skin Defense with a branded experience that’s as fun as it is effective. Discover how this…
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VRM Reality Innovators Highlights 2025.05.26
There’s a ton of excellent content in our Reality Innovators Network community, but don’t worry if you’ve missed the last few days, we got you covered. Google Just Made XR Very Real at I/O Google just shook up the XR space at I/O, revealing its Android XR vision beyond headsets—think smart glasses with AI, live demos,…
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L’Oréal: Derma Control – Skin Defense
Mapshot turned skincare into a battlefield. In Skin Defense, players team up to fight off waves of gooey, acne-inspired monsters using a suite of custom-built L’Oréal weapons and tools. Case To raise awareness for L’Oréal’s Derma Control line, Mapshot transformed skincare into an engaging Fortnite experience that resonates with Gen Z audiences.