Author: Alvin Manalac
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WirRettenDasInternet
A physical Booth + Massive Multiplayer Quiz Show Game Visit Live At the VideoDays Creator Festival in Cologne, Germany’s largest creator expo, we implemented an interactive project under the motto #WirRettenDasInternet. The goal was to educate the younger generation – particularly Gen Z, social media users, and gaming fans – about fake news in a…
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Adobe Experience Makers
The Adobe Experience Makers 2024 event was a groundbreaking conference held entirely in a virtual environment, showcasing the latest in digital marketing, customer experience, and innovation. Visit Live
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Sisu Real-Time VR Updates
About SISU VR Sisu VR is an award-winning women-led company that provides virtual reality (VR) training for HR & workplace safety. Their training experiences are designed to be world-class and empower global workforces.
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Primosten
The Prim Bay virtual experience was built inside Unreal Engine in close collaboration with architects. Buildings were imported from the architectural planning software, the landscape was modeled based on geolocation, plants populated the landscape, and furniture was added to the apartments. The goal was to provide a VR experience to potential buyers that could run…
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Automotive Configurator
With the dynamic automotive configurator experience, Arcware set out to test the boundaries of a comprehensive interactive experience using Unreal Engine. Their goal was to find out what aspects of reality help tell a convincing story to excite customers. This led to the creation of the AUTOMOTIVE Configurator, now streaming with their powerful Arcware Cloud,…
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MIFCOM BattleBox
Virtual stores enable a new interactive experience that is only achievable with 3D streaming. This technology allows for a variety of arrangements for virtual stores, transforming existing visual elements into engaging experiences. For MIFCOM PCs, Arcware built a simple 3D configuration tool to enhance the customer experience. MIFCOM, known for high-end gaming PCs, caters to…
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Wicked RP
Webby Awards 2025 ‘People’s Voice Winner (Advertising, Media & PR Game or Application)’ BACKGROUND: CASTING A SPELL ON A NEW GENERATION After 20 years, Wicked was finally making its big-screen debut. Fans of the iconic musical were already enchanted—the songs, the defiance, the powerhouse performances of Ariana Grande and Cynthia Erivo. But there was a…
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Walmart Realm
Webby Awards 2025 ‘AI, Immersive & Games, Retail & Shopping Webby Winner’ and ‘People’s Voice Winner’ Breaking Through The Noise | Background Gen Z—caught in an endless scroll of sponsored ads and digital noise. Traditional approaches to retail engagement simply weren’t enough. Walmart faced a critical challenge: how to elevate the perception as a digital…
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VRM Reality Innovators Highlights 2025.06.25
There’s a ton of excellent content in our Reality Innovators Network community, but don’t worry if you’ve missed the last few days, we got you covered. NARS Blends Beauty, Tech & Culture in Bold Activation NARS pushed the limits of beauty and tech with its boldest virtual activation yet. From AR filters to full-on immersion, discover…
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Sol De Janeiro Universe
TURNING BEAUTY INTO AN EXPERIENCE | BACKGROUND How do you transform a beauty brand into an interactive experience on Roblox? For Sol de Janeiro, the answer lay in amplifying what makes the brand truly unique:
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Feeding America WebAR Experience
BACKGROUND: Immersive Awareness, Real Impact In the United States, 44 million people—including 13 million children—live in food-insecure households. Feeding America, in partnership with the Ad Council, needed to elevate awareness of the critical issue in a way that would resonate deeply with younger, digitally savvy audiences. They envisioned an experience that would turn data into…
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Hybrid Renewable Energy – MR Digital Twin
About Microsoft Co-Innovation Labs, known for its strategic collaborations to accelerate technological innovations, partnered with Treeview to design and deploy a Mixed Reality IoT solution for Teyma, a leader in renewable energy production within the LATAM region, to undertake Uruguay’s most ambitious hybrid renewable energy project to date. This $7 billion initiative aims to develop…
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Nachtwacht
Navigate the dark mazes to escape the Minotaur and rescue the heroes of Nachtwacht! Each hero you free grants you unique powers and creates safe zones where the Minotaur can’t see you.
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Digital Humans
LOWKEYMOVES have created four interactive Digital Avatars for Digital Impact, the largest digital exhibition in Spain up to date. The Project Under the direction of OFFF Festival, Digital Impact stands as the biggest digital art exhibition ever made in Spain. From April to August of 2023, this groundbreaking event have took center stage at Disseny…
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Gabby’s Dollhouse Official
01 Introduction DreamWorks Animation set out to take Gabby’s Dollhouse beyond streaming TV and meet their audience wherever they are – especially on Roblox and Youtube. With shortform video and gaming dominating young audience’s attention, our goal was to blend these two channels to create content seamlessly.
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Fuel Cell Educational Site
You can view Groove Jones’ original case study here. FuelCell Energy WebGL Fuel Cell Educational Site Groove Jones worked with FuelCell Energy to design and develop a WebGL, interactive experience telling the FuelCell Energy story and to highlight their work at the Toyota Long Beach Port facility – an epic way of being transported to…
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Toyota Crown Virtual Tour Website
You can view Groove Jones’ original case study here. Toyota Crown WebGL Virtual Showroom Interactive Vehicle Configurator Experience Groove Jones had the opportunity to work with our long-time partner, Toyota, to create a stunning WebGL, immersive experience that brings the Toyota Crown to life on consumers’ computers and mobile phones.
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Angelo State Virtual Lab
You can view Groove Jones’ original case study here. Augmented and Mixed Reality STEM HoloLens Program for Angelo State University Angelo State University (ASU) has teamed up with award-winning creative technology firm Groove Jones to create two cutting-edge augmented/mixed reality (AR/MR) applications designed to revolutionize student learning in biology and chemistry. This fall, the AR…
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Legends of Gaming
Legends of Gaming is a content channel in which several gaming influencers compete. Several episodes were dedicated to Fortnite games built by Mapshot.
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Pringles: Pop to the Top
Pringles launched “Pop to the Top,” a campaign featuring the first-ever Pringles Island in Fortnite. It’s an “Only Up” parkour challenge in which players can compete for the fastest time.