TURNING BEAUTY INTO AN EXPERIENCE | BACKGROUND

How do you transform a beauty brand into an interactive experience on Roblox? For Sol de Janeiro, the answer lay in amplifying what makes the brand truly unique:

• Beloved Products: With a cult following for their iconic creams and mists, Sol de Janeiro already had a ravenous fan base.
• Brazilian DNA: The vibrant spirit of Rio de Janeiro, with its warm beaches and lush rainforests, is at the heart of the brand.
• Body Positivity & Self-Love: Sol de Janeiro’s ethos of celebrating confidence and individuality inspired its tagline: “Love it. Flaunt it. You’ve got it.”

A WARM, VIBRANT ESCAPE | THE IDEA

Welcome to Sol de Janeiro Universe, a Roblox experience where the joy and positivity of the brand come to life. Players stepped into a world of sunny beaches, rainforest trails, and Brazilian-inspired adventures to connect with the brand o a whole new level.

• Explore & Create: Players collected ingredients from the most popular Sol de Janeiro products while exploring the lush environments of Rio-inspired landscapes.
• A Positive Feedback Loop: The game fostered a warm, welcoming atmosphere-an antidote to the often harsh realities of the internet.
• Compliment Culture: The heart of the experience was a unique mechanic that rewarded players for spreading positivity. Giving compliments earned confidence points, unlocking exciting activities like zip-lining, trampolining, and soaring in hot air balloons.

COMPANY: Sawhorse