Virtual Reality Marketing

Author: Alvin Manalac

  • VR ICU Upskilling For Health Professionals

    VR ICU Upskilling For Health Professionals

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    Alvin Manalac
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    VR ICU Upskilling for Health Professionals is a training in the Metaverse through Virtual Reality glasses for more than 20,000 doctors and nurses from all over Europe developed in co-creation by Mediconed and Immersium Studio. Its main objective is to train health professionals who do not usually work in Intensive Care Units (ICUs) to reinforce…

  • Are Metaverse Applications Becoming A Reality In Medical Training?

    Are Metaverse Applications Becoming A Reality In Medical Training?

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    Alvin Manalac
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    By Abi Millar The realisation of an immersive virtual world for medical training relies on the maturity of AR and VR technologies. Medical training – and particularly surgical training – has long been a high-stakes game. Simply put, it’s difficult to gain familiarity with the body without access to actual bodies. That isn’t always straightforward…

  • Nathan Pettyjohn and Anne-Marie Enns

    Nathan Pettyjohn and Anne-Marie Enns

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    Alvin Manalac
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    Check out these links if you want to dig deeper after listening to the episode. https://www.immerseglobalnetwork.com/  Follow us on Social Media: Nathan Pettyjohn: LinkedIn / Twitter Anne-Marie Enns: LinkedIn / Twitter Tyler Gates: LinkedIn / Twitter Sophia Moshasha: LinkedIn / Twitter   VRARA DC: LinkedIn / Twitter Visit the VR/AR Association at www.TheVRARA.com for more information…

  • No Fear: The New Zealand Virtual Reality App Helping Conquer Phobias

    No Fear: The New Zealand Virtual Reality App Helping Conquer Phobias

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    Alvin Manalac
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    By Eva Corlett Researchers found the app, which gradually exposes people to their worst fears, can greatly reduce phobia symptoms In the days leading up to an injection, Julie Raine’s mind would fog over with fear – she was convinced the needle would harm her.

  • AR Glasses For EMTs Could Be A Literal Life-Saver

    AR Glasses For EMTs Could Be A Literal Life-Saver

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    Alvin Manalac
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    By Kyle Melnick Immersive tech could prove vital in emergency situations where every second counts. Emergency medical technicians (EMT) in Japan are being equipped with augmented reality (AR) glasses as part of a trial program designed to highlight the benefits of immersive technology in emergency medical situations, and the results may be promising.

  • Mojokaii AR App

    Mojokaii AR App

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    Alvin Manalac
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    Anime-themed AR labels for the gaming booster What’s Mojokaii AR App? It is a marker-based AR app with video effects for product labels. Its main goal is to help Mojokaii stay ahead of the curve and increase gamers’ interest to discover more tastes of the gaming booster. By pointing a camera on the label, gamers…

  • OKKO Coffeeoke AR App

    OKKO Coffeeoke AR App

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    Alvin Manalac
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    Revolutionizing the gas business with AR What’s Coffeeoke AR App? For the project, WE/AR Studio have made a customized AR karaoke solution with mice characters on branded cups. Its main goal was to increase OKKO’s sales and brand awareness during the Christmas holidays. By pointing a camera at the cup, visitors of the gas station…

  • FC Dallas’ “Get In The Game” AR Mural

    FC Dallas’ “Get In The Game” AR Mural

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    Alvin Manalac
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    You can view Groove Jones’ original case study here. FC Dallas brought on Groove Jones to help them kick off the season with additional AR fan experiences, which included multiple AR-enabled murals and AR-enabled Toyota trucks. Soccer fans can activate the experiences by scanning QR codes on the printed images.

  • Medtronic’s Gastrointestinal Business Game

    Medtronic’s Gastrointestinal Business Game

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    Alvin Manalac
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    You can view Groove Jones’ original case study here. Whoever said medical device marketing is boring hasn’t seen what Groove Jones created for Medtronic. Medtronic’s Gastrointestinal team wanted something exciting and different to help them stand out at the LIFE ITSELF event. The LIFE ITSELF event, hosted by Dr. Sanjay Gupta (Chief Medical Correspondent for…

  • QVerse: Qatar Airways VR & MetaHuman

    QVerse: Qatar Airways VR & MetaHuman

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    Alvin Manalac
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    The QVerse is the most advanced airline metaverse experience to be introduced to date and demonstrates Qatar Airways’ commitment to innovation and leveraging new technologies to delight customers. Task Create the next generation of customer engagement for travellers using immersive 3D technologies and virtual experiences.

  • Mavenir Virtual Customer Experience Platform

    Mavenir Virtual Customer Experience Platform

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    Alvin Manalac
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    Mavenir asked Sector 5 Digital to create a virtual customer experience to promote Mavenir’s brand and vision of “One network. Any cloud. All software.” and showcase its end-to-end mobile network product portfolio.

  • Bell FCX-001

    Bell FCX-001

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    Alvin Manalac
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    Using the power of Virtual Reality (VR), Sector 5 Digital worked with Bell to design and develop their revolutionary FCX-001 aircraft in under six months, a feat that was unheard of in the aviation industry.

  • Cara Pils Brewing Machine

    Cara Pils Brewing Machine

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    Alvin Manalac
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    Overview Project synopsis Colruyt, the supermarket, isn’t famous for its creativity, with one exception: the cheapest, most famous house brand in their stores. The brand that every self-respecting student knows all too well. Cara pils, an icon in Flemish culture. Colruyt developed two new flavours for their beer—Blond and Rouge—then called on us to make…

  • Bedroom Furniture 3D Viewer

    Bedroom Furniture 3D Viewer

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    Alvin Manalac
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    Snooze: The leading bedroom furniture retailer Snooze is the leading furniture retailer with a significant store footprint and online presence. The Australian retailer is at the forefront of enhancing the brand and shopping experience through digital transformation – known to innovate their in-store and eCommerce customer experience and product engagement. As part of Snooze’s ambition…

  • Bicycles AR Pilot

    Bicycles AR Pilot

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    Alvin Manalac
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    SINGLE SPEED CYCLES: Lets customers personalise their dream bike from home The Melbourne-based bicycle retailer offers a sleek ride for people who appreciate simplicity. The company specialises in selling single speed and fixie bikes that are the perfect solution for commuters and riders who need a no-nonsense, low maintenance, reliable bike. They’re also more affordable,…

  • David Trubridge Product Experiences

    David Trubridge Product Experiences

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    Alvin Manalac
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    David Trubridge: Unique design in a new light The lighting company uses Plattar cutting-edge AR solution for vertical placement with dynamic lighting. David Trubridge is a New Zealand-based lighting studio that designs and manufactures natural, artisan pendant light masterpieces. Driven by a strong environmentally conscious philosophy, the company works on developing ideas and artistic design…

  • Spa World Products Showcase

    Spa World Products Showcase

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    Alvin Manalac
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    Spa World: The leading spa retailer Spa World is the largest spa retailer in the Southern Hemisphere with 15 locations across Australia and New Zealand and an extensive online business. The company prides itself on innovation, service quality and customer experience, which it delivers by keeping all core business functions in-house. Spa World’s trans-Tasman team…

  • Sales Process With 3D And AR

    Sales Process With 3D And AR

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    Alvin Manalac
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    SAAB: Forward-thinking SAAB is an industry-leading systems provider and capability integrator for defence, civil and security projects worldwide. The company has been developing and delivering proven defence capability for over 32 years, with operations on every continent. Its products and services range from Fighter Systems, to Ground Combat weapons, to Submarines. SAAB prides itself on…

  • Eyewear Virtual Try-On

    Eyewear Virtual Try-On

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    Alvin Manalac
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    Bailey Nelson: Innovator and Disruptor Over the past decade, the service-based, clinical, and high price optical industry has been upended. Leading this disruption is Australian eyewear company Bailey Nelson, which entered the market in 2012 offering quality, designer eyewear and personalised eyecare at a reasonable price. Since then, the company has grown rapidly, now operating…

  • View At Home Shopping Experience

    View At Home Shopping Experience

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    Alvin Manalac
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    Brosa: Innovator and Challenger Empowers their customers to view, place and experience furniture in their own home with Plattar AR Brosa was launched in 2014 as an online-first retailer, born from discontent with a furniture industry notorious for its poor service, long product wait times, and unaffordable designer items. By removing the middleman, Brosa offers…

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