Author: Alvin Manalac
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iHeartMedia Launches iHeartLand In Fortnite Where Concerts, Podcasts And Gaming Collide In The Metaverse
iHeartMedia debuted iHeartLand, a state-of-the-art, always-on entertainment space where music and gaming collide. Built using Fortnite’s Creative toolset, iHeartLand combines compelling gameplay with a persistent cadence of entertaining events, programming and one-of-a-kind fan experiences. Fans can check out iHeartLand and the all-new State Farm Park now in Fortnite with more exciting metaverse integrations coming soon.
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Brian Schriner and Carlos Fueyo
Check out these links if you want to dig deeper after listening to the episode. https://carta.fiu.edu/ Follow us on Social Media: Carlos Fueyo: LinkedIn Brian Schriner: LinkedIn Tyler Gates: LinkedIn / Twitter Sophia Moshasha: LinkedIn / Twitter VRARA DC: LinkedIn / Twitter Visit the VR/AR Association at www.TheVRARA.com for more information about how you can…
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The Music Metaverse Is (Almost) Ready To Conquer The World
By Marc Hogan The technological possibilities for bringing music into the virtual world seem endless; all that’s missing is an artist-driven breakout moment. Megan Thee Stallion meets my gaze, wags her tongue, and winks. The Houston rap superstar is standing what seems like inches from my face, wearing a black-and-gold bodysuit, at the end of a…
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Ready or Not, Here Comes Web3: How the Internet’s Next Evolution Is Shaping Hollywood’s Future
By Cynthia Littleton Stoner Cats, CryptoPunks and Bored Apes. Blockchains and metaverses. Crypto-currencies and non-fungible tokens.
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Wendell August Forge
Check out these links if you want to dig deeper after listening to the episode. Nfts4charity.io https://www.wendellaugust.com/ https://www.wendellaugust.com/nft Follow us on Social Media: Lisa Fosdick: LinkedIn / Twitter Will Knecht: LinkedIn / Twitter Ivan Dimov: LinkedIn / Twitter Lynne Marlor: LinkedIn / Twitter Tyler Gates: LinkedIn / Twitter Sophia Moshasha: LinkedIn / Twitter VRARA DC:…
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NFTs, Not What You Think
What Is An NFT? Contrary to popular belief, NFTs are not jpg images selling for millions of dollars online. Non Fungible Tokens, also known as NFTs, are tokens (a small piece of data that you own) that represent the right to an asset. Non-fungible means that it can’t be changed once it has been created,…
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Voxel Art And Non Fungible Tokens, How The Metaverse Works
MetaMetaverse is a platform for creating your own metaverse. Each metaverse functions as a virtual society and has its own games, interactive experiences, economy, and governance. These metaverses are constructed with metameta lang, the layer 1 protocol for metaverse interoperability. Table of Contents What are voxels What is the difference between voxel and pixel art? What…
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Wahaca – Augmented Reality Menu
The challenge Wahaca wanted to showcase the vibrancy and deliciousness of Mexican food by bringing it to life with an AR menu, in a way that paper table menus couldn’t. They also wanted to make the menu experience accessible to as many people as possible, making Web AR the best choice, as it only requires…
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Skoda Crystal AR App
Telling a brand’s story through AR What’s Skoda Crystal AR App? It is an AR app that shows the evolution of Skoda’s vehicles. Its main goal is to increase brand awareness and turn prospects into clients at Skoda’s dealer centers. Using their cameras, users can get a glimpse of popular vehicles as well as interact…
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FairTrade AR App
Creating greater connections with AR What’s FairTrade AR App? It is a combo of B2B AR app that tells stories about the members of the FairTrade community and packages activations for the FairTrade products. Its main aim is to show the benefits of joining the FairTrade network and remind people about the global issues such…
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MADE.COM – Virtual Apartment
The challenge To complement their campaign ‘Introducing: AW20’, a see-now-shop-now web experience, MADE.COM wanted to incorporate a a social AR element. The ‘Introducing: AW20’ experience, which could be accessed via a mobile or desktop browser, enabled customers to access several virtual showrooms, where they could click on tags to access stories behind the products, from…
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Orendt Studios – Furniture Visualisation
The challenge Orendt Studios, a creative content production company, was looking for a solution to help their retail clients to provide a furniture visualisation tool for their customers. The experience needed to empower customers not only to view furniture in their home environment, but also see if it would physically fit, as well as shop…
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NYX Professional Makeup – Lip Lingerie XXL
The challenge To promote their new and improved Lip Lingerie XXL range – a range of vegan, liquid lipsticks – NYX Professional Makeup wanted to implement an AR experience as part of its marketing campaign. The target audience for the campaign were Generation Z consumers looking for more diverse and inclusive beauty products. The Lip…
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Murus – AR Paintings Catalogue
The challenge Murus, an online art retailer, wanted to improve the AR visualisation capabilities on their website, to enable their customers to virtually try-on artwork in their home, thereby improving conversions. Murus have a catalogue of 600 to 800 paintings, and they wanted to ensure that every single piece in their catalogue was available for…
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UCSD Remote Learning
To propel the remote learning experience of a flagship micro-MBA program, The University of California, San Diego (UCSD), took the students in-world to their tailored virtual campus.
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Ontario Building Officials Association (OBOA) Trade Show
Virbela’s Expo Hall Revitalizes a Popular Trade Show for Wider Attendance Ontario Building Officials Association (OBOA) provides training and support to building officials in 444 municipalities. When social distancing prompted OBOA to reshape its annual meeting and trade show, Virbela’s Expo Hall offered an exciting new venue. From vendor booths to social spaces, more than…
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Bud AR App
What’s Bud AR App? It is AR activation on Bud labels of bottles and T-shirts. Its main goal was to boost brand exposure on social media before the Tomorrowland festival. Users could activate the label with their cameras, take a photo or video and share on their socials to win two tickets for the festival.
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ALLO Virtual Store AR App
What’s ALLO AR App? It is a complete e-commerce store made with Unity and AR ruler. It has an online 800 item catalog of realistic 3D models that users can try out in their real environment. Its main goal is to provide users with the best shopping experience, eliminate doubts about purchasing, and help them…
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Instagram Filters for Pepsi
What are Pepsi AR Filters? They are customized AR filters created using SparkAR for Pepsi’s Summergram marketing campaign on Instagram. Their main aim was to catch the attention of youth and increase sales during summertime. The filters were unlocked through QR codes on the labels of millions of Pepsi bottles.
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How We’ll Move Celebrities Into The Metaverse
by Greg Cross Soul Machines’ autonomously animated Digital Twins allow celebrity brands to expand their reach in digital worlds