Author: Kyr Poskonoff

  • Mercedes-Benz AR Configurator: Innovating User Engagement with AR

    Mercedes-Benz AR Configurator: Innovating User Engagement with AR

    Mission: Craft an exclusive AR app for Mercedes-Benz dealerships, enhancing vehicle configuration. Collaborate with Publicis Emil agency, boosting engagement. Solution: Introducing Mercedes-Benz A-Class Configurator App, an innovative AR solution. Users engage by pointing devices, customizing cars in real environment. Results: Extended Project Duration: Extended to 3 months, reflecting client satisfaction. Amplified Engagement: 416 unique users/month…

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