Category: Case Studies
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VR Noir
VR Noir: A Day Before The Night is an interactive crime thriller available on Samsung Gear VR and Google Cardboard (iOS & Android). Audiences are invited to play the role of detective Veronica Coltrane, a burnt out private detective with mounting debts and a dark past. Throughout the investigation, audiences are caught up in a…
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Scenic Tours VR
Scenic Tours offers high-end, all-inclusive luxury tours in a variety of regions. The opulent nature of the tours is very hard to translate to potential clients but the high return rate of customers is proof that the quality of the service, once experienced, was worth the money. The question Scenic struggled with was how to…
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Pernod Ricard Winemakers VR
OBJECTIVE To showcase Pernod Ricard’s acclaimed wines Increase awareness of Brancott and St. Hugo’s Create an app for use at the vineyard and in the app store Generate wine sales through in-app purchases Build a premium “1-to-1” and “1-to-many” sales activation.
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Woolmark VR
OBJECTIVE To showcase the Woolmark brand: from Farm to Fashion. Create an app with 3 immersive 360° experiences. Highlight Woolmark’s education, collaboration or innovation. Allow for continuous app updates to feature the latest design and textile trends.
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The Battle of Hamel in VR
Be transported back to 1918 and the battlefields of Le Hamel, France in this free and historically accurate digital experience at the Australian War Memorial.
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Trek Rider Analysis AR Tool
Permanent Augmented Reality (AR) Installation Trek is a cycling company that thrives on innovation and precise technical performance. Seeking a way to further its branding by streamlining the bike purchasing experience and abbreviate an often lengthy and costly bike fit process, the professional sporting powerhouse reached out to NEXT/NOW to create a one-of-its-kind Augmented Reality…
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Cricket Wireless: VR Store Preview and Game
Exhibit Activation To create awareness that Cricket Wireless is opening retail kiosks in over 2800 Game Stop locations, NEXT/NOW created a gesture-based virtual reality experience using the Oculus Rift and a Microsoft Kinect. Visitors to CTIA in Las Vegas entered the Cricket Wireless exhibit booth. They put on the Oculus Rift and were instantly transported…
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Progressive VR Trade Show Experience
Virtual Reality Trade Show Experience Title sponsor of the National Marine Manufacturer’s Association 2018 Boat Shows series, Progressive Insurance, approached NEXT/NOW and agency partner MatchMG to create an original Virtual Reality Trade Show Experience as a centerpiece to their boathouse themed Exhibit that included a live DJ, on-call experts, and a RC Boat launch. …
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Cummins Augmented Reality Vehicle Tour
Augmented Reality Tour Global engine manufacturer, Cummins, needed an innovative way to officially announce their first-of-its-kind electric semi truck at the North American Commercial Vehicle Show in Atlanta. So, NEXT/NOW developed and built an Augmented Reality tour that used tablets like interactive windows to view and interact with an invisible digital layer of information on…
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Intel and 49ers AR Video Capture App
Exhibit Activation In one of several activations held at the 49ers Levi’s Stadium in Santa Clara, CA, NEXT/NOW created a brand experience connecting the fans to the team in a whole new way. First, NEXT/NOW filmed the mascot and cheerleaders as they rallied and cheered on their ‘Niners. Following that, they…
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McDonald’s Brand Virtual Pit Crew Challenge
Brand Virtual Reality Sports Activation In this award winning activation, McDonald’s tapped a team of all-stars including NEXT/NOW to create a brand virtual reality sports experience for the hundreds of thousands of NASCAR fans during the 2016 Sprint Cup Series. While the races were exciting, the real game-changer was NEXT/NOW’s one-of-a-kind Brand Virtually Reality sports…
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Under Amour Augmented Reality Face Paint
Interactive Kiosk Scheels is a large sporting goods chain that specializes in experience-based retail. Animatronic characters, mini-bowling lanes, and larger-than-life saltwater aquariums are just some of the features of their locations. To complement their particular brand of destination retail, Under Armour commissioned NEXT/NOW to create an interactive kiosk that uses Augmented Reality to digitally apply…
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Chevron ‘Bumper to Bumper’ AR App
AR Marketing NEXT/NOW developed a bespoke AR marketing solution so that Chevron could give a unique under-the-hood look into the way long-term use affects moving vehicle and engine parts. After highlighting major friction points, the app then demonstrated how Chevron’s proprietary products minimized wear and extended the life of these critical devices.
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Under Armour Brand House Virtual Tour
Virtual Reality Retail Tour The end of “Coming Soon” signs as we know it. Instead, imagine letting the consumer take a tour of a new space – before it’s built – through the power of Virtual Reality. Under Armour did just that in Boston’s Prudential Center to announce the arrival of their Brand House. Two…
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Allstate “In High Gear” Event VR Experience
Event VR Activation NEXT/NOW created a bespoke event VR application that allowed riders to select one of two more classic motorcycle routes in the country: the infamous Pacific Coast Highway and the scenic Needles highway through South Dakota.
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VR Training: Bosch Heating and Cooling
VR Training Leading engineering and technology conglomerate, Bosch wanted to debut its latest in cutting edge HVAC tech with an activation that emphasized innovation and the forward leaning strength of the brand, while also providing VR training into how the advanced features worked.
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Intel AR: Bonnaroo Face Paint Application
Augmented Reality Face Painting Activation Nothing goes viral like an awesome photo with a great message – and Intel capitalized on just that at Bonnaroo 2016. There, NEXT/NOW and Intel partnered to spread the word and face the issue about Intel’s commitment to sourcing conflict-free minerals in their microprocessors by commissioning us to build an…
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Fossils from the Cradle of Humankind – AR Experience
You can view Groove Jones’ original case study here. Perot Museum of Nature and Science Origins: Fossils from the Cradle of Humankind – Interactive AR Experience Experience “one of the greatest fossil discoveries of the past half-century” as described by National Geographic in the new Origins exhibit at the Perot Museum of Nature and Science.…
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Marshmello Instagram AR Face Game
You can view Groove Jones’ original case study here. EDM Artist Marshmello Instagram AR Face Game Achieves 3.2 Million Views in 48 Hours. (10,000,000 in 2 weeks!) Groove Jones was brought on board to create an AR experience for EDM artist Marshmello and his 28 million followers on Instagram. The “face game” uses your face’s…
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David Ortiz AR Scavenger Hunt
You can view Groove Jones’ original case study here. Voted best casino outside of Las Vegas, Foxwoods Resort Casino in Connecticut offers it’s guest an enthralling experience in its resort and seven casinos. Being one of the largest casinos in North America, they went big again by partnering with New England’s finest Red Sox world…