Category: Case Studies
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Toyota’s LARK AR App
You can view Groove Jones’ original case study here. Toyota’s LARK AR App Launches at the Toyota Experience Center – Delivers Digital AR User Manual Groove Jones was brought on board to help the Toyota Lexus team develop an advanced AR system called the Lexus Augmented Reality Kit (LARK). This interactive application demonstrates how Augmented…
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Modelo’s Dia de los Muertos AR
You can view Groove Jones’ original case study here. Modelo Brings the Dia de Los Muertos (Day of the Dead) Celebration to Life with AR Campaign Celebrate Dia de Los Muertos this year with Modelo and augmented reality! Dia de Los Muertos is a celebration of life that honors the dead in Mexican culture. Dia…
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Volkswagen AR
Volkswagen is the world’s largest automaker. In Brazil, the company recently embraced a movement called “New Volkswagen,” investing in innovative technology and creative communication.
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Burn That Ad
Burger King is the second largest fast food chain in the world, with over 15,000 restaurants in more than 100 countries and an average 11 million customers every day. Burger King’s flagship product is the Whopper sandwich. CREATIVE CHALLENGE The action was intended to advertise BK Express, the chain’s system that allows ordering online…
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Bodh Gaya: The Land of Buddha’s Enlightenment
Overview Bodh Gaya is the most holy place for Buddhists. Situated by the bank of river Neranjana in the Indian state of Bihar, King Ashoka was the first to build a temple here. The story of Buddha Buddha was born in 563 BC in what is now Nepal on the following auspicious Baisakhi purnima. As…
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Arizona State University’s Gaspee VR Experience
Background It’s no secret that immersive technologies like VR and AR can be powerful learning tools. They transport students into different worlds – past, present or future – and give them a first-hand experience that’s otherwise impossible, difficult or expensive. And having made a name for themselves as a leading university in innovation, Arizona State…
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Pagani Huayra Roadster AR
In a unique partnership, Meta, ZeroLight, and Ultrahaptics create an award-winning experience for CES. CES 2018 saw Meta, Ultrahaptics and ZeroLight debut a new collaboration, allowing attendees to see, hear and feel a highly detailed holographic Pagani Huayra Roadster. Combining market-leading graphics and mid-air haptic feedback via an advanced augmented reality (AR) headset, this experience…
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Wisdom VR
Providing analysis on how automotive customers behave within immersive experiences. The deployment of new experiences within the automotive marketplace is a direct response to changing consumer behaviour. Data aggregation and interpretation gives brands insight into the success of each experience and its facilitation of conversion. With the rapid uptake in VR as a method of…
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iDrive VR
Stealth Products and Underminer Studios teamed up to develop a VR simulation to train new power wheelchair (PWC) drivers by creating a driving simulator experience in virtual reality introducing gaming as an assessment tool for therapeutic uses with data and analytics output from the simulation. “The team at Underminer Studios have been wonderful to work…
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The Intelligent Car Configurator Concept
ZeroLight and Porsche redefine the automotive customer journey at Startup Autobahn. Driving engagement through personalisation When delivered at scale, personalisation will enable brands and their dealers to build and nurture a unique and ongoing relationship with each of their customers, increasing sales by more than 10% (McKinsey) and improving customer experiences at every single touchpoint.…
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Rishikesh – Yoga Capital of the World
Overview Rishikesh is located in the foothills of the Himalayas in the Indian state of Uttarakhand, in northern India, it is known as the Yoga Capital of the World and Gateway to the Garhwal Himalayas. It is known as the pilgrimage town and regarded as one of the holiest places in India. Sages and saints…
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Samsung: Snowboard VR
Unit9 and Cheil Worldwide present a thrilling 4D Snowboarding VR experience for the 2018 Winter Olympics Samsung: Snowboard VR takes users through a hyper-real journey complete with vast canyons, sheer rock cliff, and a gravity defying ‘world in the sky’. Before donning the VR headsets, users at the 2018 Winter Olympics stood on a physical…
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Aircraft De-icing & Anti-icing Procedure
Project: Aircraft de-icing and anti-icing procedure Client: Baltic Ground Services (BGS), a global provider of ground handling, aviation fueling and aviation IT services. Target audience: Aircraft ground handling staff performing Aircraft de-icing procedures. Used for initial and recurrent training. Technical information: Development time: 3 months Engine: Unreal Platform: PC + HTC Vive/Vive Pro Setting: Nowadays…
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EDF Energy: Inside A Nuclear Reactor
Experience the inside of a nuclear reactor from the size of an atom with virtual reality Shrink to the size of an atom and journey with us to the core of a nuclear reactor. Using virtual reality and CGI animation you can travel where no one has gone before. Watch how nuclear fission happens inside…
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VR Boeing 737 Next Gen Thrust Reverser
Project: VR Boeing 737 Next Gen Thrust Reverser opening procedure Client: FL Technics, the strongest MRO service provider in Northern Europe. Target audience: MRO mechanics Technical information: Development time: 3 months Engine: Unreal Platform: PC + HTC Vive/Vive Pro Setting: Nowadays Visual style: Realism Language: English Stage: Completed
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Key Monastery – A World Within A World
Overview Key Monastery (Kye Gompa) is a Tibetan Buddhist monastery located on picturesque hilltop at an altitude of 4,166 metres above sea level, close to the Spiti River, in the Spiti Valley of Himachal Pradesh, India. The monastery has the distinction of being the oldest and the biggest in the Lahaul and Spiti district of…
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BMW M Drive Tour Virtual Experience
The BMW M Drive Tour is a series of premium events allowing current and prospective BMW customers to drive the complete portfolio of BMW’s signature M vehicles around Europe’s iconic race tracks. In doing so, they fully discover the capabilities of the BMW M brand. BMW were keen to explore how they could enhance the…
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Alif and Sofia
Alif and Sofia is a project very different from any other project that Live Animations created, even though they have 5 years of experience in creating augmented reality content for children books. Alif and Sofia is more than just children’s favorite fairytale brought to life in AR. It is a project that merges culture, history, tradition,…
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Hobo Johnson AR Filter
You can view Groove Jones’ original case study here. Hobo Johnson and the LoveMakers Launch new Album with AR Lens and Filters – 600K People Engage with it in 24 Hours To celebrate Hobo Johnson and the LoveMakers’ album release, Warner Records asked Groove Jones to create Augmented Reality (AR) face filters based on the…
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XR Avatar Scanner
You can view Groove Jones’ original case study here. XR Avatar Scanner – An AI Powered 360 3D Volumetric Scanner that Creates Personalized Experiences for Fan Engagement, Customer Activations, and Corporate Conferences.