Category: Case Studies
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Wicked RP
Webby Awards 2025 ‘People’s Voice Winner (Advertising, Media & PR Game or Application)’ BACKGROUND: CASTING A SPELL ON A NEW GENERATION After 20 years, Wicked was finally making its big-screen debut. Fans of the iconic musical were already enchanted—the songs, the defiance, the powerhouse performances of Ariana Grande and Cynthia Erivo. But there was a…
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Walmart Realm
Webby Awards 2025 ‘AI, Immersive & Games, Retail & Shopping Webby Winner’ and ‘People’s Voice Winner’ Breaking Through The Noise | Background Gen Z—caught in an endless scroll of sponsored ads and digital noise. Traditional approaches to retail engagement simply weren’t enough. Walmart faced a critical challenge: how to elevate the perception as a digital…
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Sol De Janeiro Universe
TURNING BEAUTY INTO AN EXPERIENCE | BACKGROUND How do you transform a beauty brand into an interactive experience on Roblox? For Sol de Janeiro, the answer lay in amplifying what makes the brand truly unique:
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Feeding America WebAR Experience
BACKGROUND: Immersive Awareness, Real Impact In the United States, 44 million people—including 13 million children—live in food-insecure households. Feeding America, in partnership with the Ad Council, needed to elevate awareness of the critical issue in a way that would resonate deeply with younger, digitally savvy audiences. They envisioned an experience that would turn data into…
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Hybrid Renewable Energy – MR Digital Twin
About Microsoft Co-Innovation Labs, known for its strategic collaborations to accelerate technological innovations, partnered with Treeview to design and deploy a Mixed Reality IoT solution for Teyma, a leader in renewable energy production within the LATAM region, to undertake Uruguay’s most ambitious hybrid renewable energy project to date. This $7 billion initiative aims to develop…
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Nachtwacht
Navigate the dark mazes to escape the Minotaur and rescue the heroes of Nachtwacht! Each hero you free grants you unique powers and creates safe zones where the Minotaur can’t see you.
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Digital Humans
LOWKEYMOVES have created four interactive Digital Avatars for Digital Impact, the largest digital exhibition in Spain up to date. The Project Under the direction of OFFF Festival, Digital Impact stands as the biggest digital art exhibition ever made in Spain. From April to August of 2023, this groundbreaking event have took center stage at Disseny…
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Gabby’s Dollhouse Official
01 Introduction DreamWorks Animation set out to take Gabby’s Dollhouse beyond streaming TV and meet their audience wherever they are – especially on Roblox and Youtube. With shortform video and gaming dominating young audience’s attention, our goal was to blend these two channels to create content seamlessly.
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Fuel Cell Educational Site
You can view Groove Jones’ original case study here. FuelCell Energy WebGL Fuel Cell Educational Site Groove Jones worked with FuelCell Energy to design and develop a WebGL, interactive experience telling the FuelCell Energy story and to highlight their work at the Toyota Long Beach Port facility – an epic way of being transported to…
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Toyota Crown Virtual Tour Website
You can view Groove Jones’ original case study here. Toyota Crown WebGL Virtual Showroom Interactive Vehicle Configurator Experience Groove Jones had the opportunity to work with our long-time partner, Toyota, to create a stunning WebGL, immersive experience that brings the Toyota Crown to life on consumers’ computers and mobile phones.
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Angelo State Virtual Lab
You can view Groove Jones’ original case study here. Augmented and Mixed Reality STEM HoloLens Program for Angelo State University Angelo State University (ASU) has teamed up with award-winning creative technology firm Groove Jones to create two cutting-edge augmented/mixed reality (AR/MR) applications designed to revolutionize student learning in biology and chemistry. This fall, the AR…
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Legends of Gaming
Legends of Gaming is a content channel in which several gaming influencers compete. Several episodes were dedicated to Fortnite games built by Mapshot.
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Pringles: Pop to the Top
Pringles launched “Pop to the Top,” a campaign featuring the first-ever Pringles Island in Fortnite. It’s an “Only Up” parkour challenge in which players can compete for the fastest time.
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WimbleWorld
Wimbledon drives Gen Z and Alpha brand engagement as WimbleWorld becomes one of the most-visited Roblox sports experiences of all time. 01 Introduction Wimbledon asked The Gang to create an experience that captured the imaginations of younger, more casual audiences. To get a new generation acquainted with everything Wimbledon – and tennis, at large. A…
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Spotify Island
01 Introduction Spotify wanted an immersive and fun Roblox game that incorporated music, parkour exploration and replayability – but what would it look like? How would it play? That’s where The Gang came in.
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Diet Coke Taste Test
BACKGROUND: Embracing Bold Taste Diet Coke drinkers aren’t just fans—they’re bold, rebellious, and unapologetically proud of their taste. But how do you celebrate their individuality in a way that feels personal, fun, and shareable? Diet Coke needed a fresh approach to engage this loyal tribe and reflect their unique passion for life.
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Audi Interactive 3D Website
CLIENT DDB Spain is a marketing and advertising agency that combines strategy, creativity and technology to create impactful projects that connect brands with their audiences through ideas.
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Kiehl’s Interactive Showroom
CLIENT SOMOS is a group of event and strategic communication agencies whose quality and excellence is backed by more than 30 years of experience connecting brands with people. Its commitment to forming a multidisciplinary team brimming with creativity, innovation and collaboration has allowed it to generate unique experiences for brands and companies of the caliber…
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ADPHC Virtual Environment
CLIENT The Abu Dhabi Public Health Centre is a leading institution in Abu Dhabi dedicated to public health promotion and disease prevention, committed to providing high quality health services and implementing innovative and educational health initiatives.
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Congstar: Cyra’s Challenge
For Gamescom, Mapshot collaborated with Congstar to design an engaging Fortnite map, featuring their 3D character Cyra as part of an interactive booth activation.