By Tanya Basu “Society tells you to look a certain way, but in the metaverse, you can be anything.” When I met Jenni Svoboda, she was in the midst of designing a beanie with a melted cupcake top, sprinkles, and doughnuts for ears.

By Julia Buckman, Audrey Adam, and Luke Flaherty Discover the new, immersive customer experience The metaverse and Web3 will propel us into a new future of retail customer experience (CX), expanding the breadth and depth of customer interactions. Many retailers are capitalizing on the opportunity and moving into the next phase of CX in the…

By Kyle Michl and Chris Copeland Four trends reshaping government for the metaverse continuum In May 2022, two contractor pilots, each flying a Berkut 540 aircraft, entered a section of sky over Ventura County, California, that took on an added dimension.

By Jana Arbanas, Allan V. Cook, Kevin Westcott, Chris Arkenberg, and Kevin Downs Looking past the hype and critique, Web3 and the metaverse are shaping a new application layer for the internet. How can leaders better understand this evolution and what it means for businesses, organizations, and society?

By Lorne Fade Virtual Reality (VR) and Augmented Reality (AR) training experiences make the impossible possible by providing safe and cost-effective training alternatives that look and feel natural. The fully immersive environment allows trainees to handle real-world scenarios, including dangerous situations, in a safe training experience.

By Steve Grubbs and Jenny Witt The Fortnite Generation has arrived at college. Are we ready for them? Colleges and universities that understand this generation are more likely to attract more students and also have higher retention rates. A meta-analysis by the US Department of Education, showed that students who had a blended learning program…

By Dean Takahashi Over the course of a year, the number of companies working on the metaverse grew from 200 in July 2021 to more than 500 now, according to a report on the metaverse by market researcher Newzoo.

By Adi Robertson Meta has finally announced the Meta Quest Pro: a $1,499 virtual reality headset it’s been teasing for the past year. The Quest Pro is a new branch of the Quest VR headset lineup, featuring a new processor and screen, a dramatically redesigned body and controllers, inward-facing cameras for eye and face tracking, and a…

By Melania Lonchyna, Managing Director and Partner, and Giorgo Paizanis, Growth Director, BCG Digital Ventures Many tech CEOs talk about the metaverse as the next evolution of the internet. It’s why we’re seeing more and more companies — from major tech players to top consumer brands — getting involved in the metaverse. Over the last year, Disney has…

By Bernard Marr From training, to broadcasting, to watching and playing games, the metaverse is revolutionizing the world of sports. Find out how innovative companies are integrating metaverse technology to create immersive experiences for athletes and fans alike.

By Jack Kelly First, it was gradual. Now, it’s all of a sudden. The need for tech talent was always in demand, but now the business needs are insatiable. The pandemic compressed 10 years of digital growth into two. Now it looks like every company is a tech business. If you check out any job…

By Jamie Carter Immersive worlds will get you moving What’s going to be the killer app for the metaverse? Video calling, virtual meetings and gaming are bound to feature, but there’s another more unexpected activity that just may help give some momentum to the complicated concept of interconnected and virtual communities – virtual workouts.

By Vanja Garaj, John Dudley, and Per Ola Kristensson The invention of the world wide web in 1989 eventually brought about life-changing tools for everyone who can access it. Some of these tools, such as online banking, shopping and communication, have vastly improved the accessibility of daily life for people with disabilities, as well as older people.

By Kati Chitrakorn A broad range of fashion brands, including Prada, Puma and Yoox, are creating avatars to stand alongside the likes of Shudu and Lil Miquela. Their common goal? To be purpose-driven and community-led.

By Eva Corlett Researchers found the app, which gradually exposes people to their worst fears, can greatly reduce phobia symptoms In the days leading up to an injection, Julie Raine’s mind would fog over with fear – she was convinced the needle would harm her.

By Marc Hogan The technological possibilities for bringing music into the virtual world seem endless; all that’s missing is an artist-driven breakout moment. Megan Thee Stallion meets my gaze, wags her tongue, and winks. The Houston rap superstar is standing what seems like inches from my face, wearing a black-and-gold bodysuit, at the end of a…

What Is An NFT? Contrary to popular belief, NFTs are not jpg images selling for millions of dollars online. Non Fungible Tokens, also known as NFTs, are tokens (a small piece of data that you own) that represent the right to an asset. Non-fungible means that it can’t be changed once it has been created,…

by Vladislav Boutenko, Richard Florida, and Julia Jacobson Summary. The metaverse isn’t the end of cities. Rather, this evolution of the digital world should be seen as a complement to the physical world, and companies should develop their location strategies to maximize the potential of both the megacities that have become centers of talent and…

by Adam Turner Facebook’s parent company Meta aspires to pass the Visual Turing Test. The idea is to make virtual reality “as vivid and realistic as the physical world“. Meta’s researchers lay the foundations of a shared 3D virtual realm designed for both work and play. We attended a roundtable with CEO Mark Zuckerberg in June…

Perspectives Metaverse technology and its implications for business leaders An overview of future possibilities (and pitfalls) of the metaverse in 5-10 years as leaders consider their entry into what some believe could be the next new world for almost every business.