By Charlie Fink I read my preview copy of Matthew Ball’s new book about The Metaverse with great relish. It is an instant classic in the burgeoning field of Metaverse Studies. Ball has set himself a monumental task. In order to explain the Metaverse, he has to explain the history of the personal computer, the…

By Janna Anderson and Lee Rainie Hype? Hope? Hell? Maybe all three. Experts are split about the likely evolution of a truly immersive ‘metaverse.’ They expect that augmented- and mixed-reality enhancements will become more useful in people’s daily lives. Many worry that current online problems may be magnified if Web3 development is led by those…

3D Virtual Environments: Magical Metaverse Meeting

The continuum of technology and experience, reshaping business The next wave of digital change is here, providing forward-looking companies with an opportunity to act today to be ready for the future.

An Interview With Fotis Georgiadis Experience. You do not need a college degree, if you can show me that you know how to create a 3D model, your credentials don’t matter. Of the current workforce at OCAVU, 30% do not have a degree from a university, and no one cares in the slightest. This is…

By Michael Wiseman The time to begin exploring VR training is now. Here are the pros, cons, and different ways this technology can be utilized.

By Anna Wiener Years ago, while on vacation in the Northwest, my husband and I rented a room in the home of a middle-aged couple, one of whom had recently retired. The house was old, beautiful, and cozily laden with objects that signalled domestic inertia. It sat on a lush, wild sprawl of farmland that…

By Andrea Chang Creator economy, defined as the 100+ billion-dollar businesses of independent content creators, has been the pillar of our existing social platforms, generating business opportunities not only for the creator themselves but the employees and partnered brands.

By Andrea Chang How do you define a culture? Culture can be reflected in both materials (lifestyle, fashion, aesthetic tastes) and spirituals (customary beliefs, future expectations, value systems). It affects how people behave and interact with each other in the world. As every change in technology brings new culture, the metaverse can usher in a…

By Andrew Morse and Scott Stein Facebook, Microsoft and a host of other companies are jockeying to define the next iteration of the internet. You’ve probably heard the hype: the metaverse is going to change the way you live. A vision for the next step in the internet’s evolution, the metaverse refers to digital worlds…

By Inna Kombarova The digitalization of the fashion industry is inevitable with the rising popularity of the Metaverse, but technological improvements are still required to gain momentum. Incredible as it may seem, digital fashion has developed so much that it already needs its own fashion week with all that implies: from the shows and presentations…

By Todd Hedberg Extended reality (XR) experiences first hit the mainstream as an innovation of video game technology. Now marketers are leveraging XR’s potential—including augmented reality (AR) and virtual reality (VR)—to increase consumer engagement with their brands. Immersive XR campaigns help bring brand experiences close to real life experiences from practically anywhere. Plus, with virtual…

By Aaron Frank And by grandparents I mean MBA classmates who keep asking me what it is A couple months ago, friends and business contacts started asking me for a crash course on my professional research studying virtual environments. This reflects an explosion, which you’re probably aware of, of the noise and hype surrounding something…

By Will Hayes Adidas, L’Oreal, and even Martha Stewart have already jumped into the metaverse. Retailers see “metaverse” and flashback to twenty years ago when e-commerce kicked off. They prefer not to be the ones launching their first HTML site while the competition is launching their ecommerce platform.

What business leaders need to know and do Summary Don’t believe the hype: the metaverse is an evolution, not a revolution. And it’s one that business leaders should not ignore. The metaverse may profoundly change how businesses and consumers interact with products, services and each other. Key metaverse concepts, including digital economy innovations such as…

By Roomy Khan Metaverse – A futuristic immersive virtual world where we can work, play, relax, socialize, and do more. The evolving digital universe rendered through Virtual Reality (VR) or Augmented Reality (AR) technologies is expected to seamlessly integrate the virtual world with the real world. “Metaverse” is becoming a meme, a buzzword for executives,…

By Ongun Duman CORPORATES’ ENTRY GUIDE TO THE NFT HYPE Are you or your company ready for the hype if Apple announces its AR/VR glasses next week? Only Facebook’s rebranding to Meta created a huge boom into Metaverse-related topics, and as a first step, what if Facebook decides to integrate its systems with blockchain so…

By Cathy Hackl Volumetric video isn’t just for artists or filmmakers. With the online world of digital experiences quickly becoming three dimensional, volumetric video is a new tool in the CMOs toolkit.

By Cathy Hackl Remember in high school science class learning about measuring volume? Volumetric video is a lot like that. Volume is the “quantification of the three-dimensional space a substance occupies.” When we measure the volume of a container, for instance, we’re measuring how much liquid it can hold.

Companies have been implementing Enterprise XR for training, collaboration, presentations, business intelligence and virtual conferences. Why? Because the tactics are recognized to have a sustained and powerful impact for their businesses as part of a larger strategic shift to digital transformation andthe move to Industry 4.0.