Tag: Automotive
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Augmented Reality Marketing Case Study
One of the standout elements of this activation was the life-sized AR rendering of the Ford Bronco, modeled to exact real-world proportions. This precision allowed users to fully experience the vehicle’s scale and presence, making the AR interaction feel remarkably close to reality. Interactivity played a central role: strategically placed hotspots around the car revealed…
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Asahi Showcase On Apple Vision Pro
Captivate the audience with a unique way to experience your brand beyond traditional marketing methods. Project Asahi Showcase is an immersive Apple Vision Pro application that brings users directly into a Formula 1 race track. It provides a captivating and interactive experience that showcases Asahi’s products in a unique and unforgettable way.
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TomTom – Autonomous Driving Simulator
How TomTom is Innovating Advanced Driver Assistance Systems UX For CES 2025, TomTom partnered with PIGIAMA KASAMA to bring its vision for the future of advanced driver assistance navigation systems to life. Leveraging TomTom’s cutting-edge technology and data, PIGIAMA KASAMA developed a real-time simulation to depict the experience of traveling in an autonomous vehicle. Using…
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Toyota City Of Tomorrows
With a history that dates back to 1937, Toyota stands out as a Japanese multinational automotive manufacturer and holds the prestigious title of being the top-selling automotive brand in Saudi Arabia. Bolstered by a rich history, Toyota takes great pride in its longstanding association with the Motor Show events in the country. This commitment was…
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UNWARE Holodeck
Breaking the Boundaries of Virtual Reality For decades, virtual reality has promised fully immersive experiences that transport users into entirely new worlds. Yet despite extraordinary progress in both hardware and software, traditional VR has continued to carry barriers that prevent it from fulfilling its true potential. Headsets are often bulky and uncomfortable, controllers can feel…
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KIA Eco Island
Introduction ENGAGE XR partnered with Kia Europe and Kia Germany to create Kia Eco Island, an immersive virtual experience designed to showcase the potential of electric vehicles (EVs) as more than just transportation. Built within the ENGAGE platform, the project allows users to explore an interactive island powered by EVs, demonstrating future applications of clean…
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BMW Hypnopolis
OVERVIEW Beast Gaming and Epic Games partnered with Atlas Creative to create a MrBeast-inspired experience. Players have to avoid hazards, collect coins, and survive extreme challenges to earn “Score.”
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Battery Boost
Virtualware Canada joins forces with Invest WindsorEssex and NextStar Energy in $3.8 million battery manufacturing training program The leading expert in 3D-driven enterprise software as a service Virtualware partners with Invest WindsorEssex (IWE) and NextStar Energy in the innovative Battery Boost: Technical Training for Battery Manufacturing Careers program. Supported by over $3.8 million in funding…
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BMW 3D Workflows
Overview BMW, a global manufacturer known for its premium vehicles and motorcycles, partnered with echo3D to solve a recurring challenge: managing a growing volume of 3D assets across multiple teams worldwide. By adopting echo3D’s digital asset management (DAM) platform, BMW streamlined its asset workflows and saved over $500,000 by reducing redundant 3D purchases.
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BMW Motorrad – Metaverse
Brand: BMW MotorradAuthor: PIGIAMA KASAMARelease: July 2023Deliverables: 3D Development, Digital Fashion Development, 3D Asset Optimization, Promotional Material, Renders, Video Call Avatar
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Automotive Configurator
With the dynamic automotive configurator experience, Arcware set out to test the boundaries of a comprehensive interactive experience using Unreal Engine. Their goal was to find out what aspects of reality help tell a convincing story to excite customers. This led to the creation of the AUTOMOTIVE Configurator, now streaming with their powerful Arcware Cloud,…
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Toyota Crown Virtual Tour Website
You can view Groove Jones’ original case study here. Toyota Crown WebGL Virtual Showroom Interactive Vehicle Configurator Experience Groove Jones had the opportunity to work with our long-time partner, Toyota, to create a stunning WebGL, immersive experience that brings the Toyota Crown to life on consumers’ computers and mobile phones.
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Audi Interactive 3D Website
CLIENT DDB Spain is a marketing and advertising agency that combines strategy, creativity and technology to create impactful projects that connect brands with their audiences through ideas.
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Lamborghini Lanzador Lab
GAME-CHANGER IN THE DIGITAL REALM Why was the Lamborghini Lanzador Lab pivotal? In an era where digital presence is king, Lamborghini faced a challenge: how to ignite passion in a world glued to screens. This project was the answer. It wasn’t just about keeping pace; it was about setting the pace in a digital revolution.…
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Toyota VR Showroom & Service Center
The client required an immersive solution to train students effectively. They faced a tight deadline, with only six weeks to develop a complex virtual reality (VR) experience. This created a challenge to deliver a high-quality product within a constrained timeframe.
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NextGen Unreal Configurator
Interactive configurator which is showing Arcware Cloud’s Cloud GPU power. I’s running real-time with a high-end rigged car model and a really heavy Matrix City from Epic Games, and streaming directly, all from your web browser powered by Arcware Cloud streaming technology. Experience it here!
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SilveradoEV AR
This custom GM iPad app allows attendees to use the physical Silverado EV showroom vehicle display as an AR marker. The experience features several 360º skydomes, CGI interior, and promotional video content that transports viewers to new places. GM has been featuring the app at every major car convention in North America throughout 2022, 2023…
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Mercedes-Benz AR Configurator: Innovating User Engagement with AR
Mission: Craft an exclusive AR app for Mercedes-Benz dealerships, enhancing vehicle configuration. Collaborate with Publicis Emil agency, boosting engagement. Solution: Introducing Mercedes-Benz A-Class Configurator App, an innovative AR solution. Users engage by pointing devices, customizing cars in real environment. Results: Extended Project Duration: Extended to 3 months, reflecting client satisfaction. Amplified Engagement: 416 unique users/month…
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Nissan’s AR World of Electric Vehicles
Introduction Magnopus worked with Nissan, Ventureland, and Emmy Award-winning director Elijah Allan-Blitz, to explore the possibilities of augmented reality (AR) within a media campaign.
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Bose VR/XR Experience Design
Fresco Design developed a range of immersive VR/XR experiences for Bose, expertly crafting multi-dimensional car interiors for acoustic demonstrations and interactive speaker previews. These innovative experiences, designed for use at CES, tradeshows, B2B events, and more, introduced a cutting-edge approach to conceptualizing designs, testing them, and making informed product decisions.