Tag: Automotive
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Bugatti Chiron Configurator
CHALLENGE Automotive and AEC industries are one of the busiest sectors in global business putting a lot of attention into 3D visualizations. In recent years, Real-Time technology has boomed exponentially with its growing demand for interactive configurators and training solutions. That originated an idea of the web-based solutions (WebGL) with its access to the wider…
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Ford WheelSwap VR
AIXR VRAwards 2019 ‘VR Marketing of the Year’ finalist Happy Finish collaborated with H&K Strategies to produce an empathy-driven VR experience for Ford, encouraging motorists and cyclists to change dangerous road habits. The WheelSwap VR experience is part of Ford’s wider ‘Share the Road’ campaign, which promotes driver and cyclist harmony in a bid to…
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Porsche – Hall of Legends
AIXR VRAwards 2019 ‘VR Marketing of the Year’ finalist End of 2017 Porsche knocked at the door of Nerdindustries. They had seen the VR solutions Nerdindustries had done for Reload, Volkswagen and Villeroy & Boch. And now they were looking for VR game for themselves. Not just a VR application which are usually used for…
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Salesdrive
Pioneering VR Sales Tool At Unite LA, a proof of concept for Salesdrive showed the capabilities of the tool. A sales scenario played out using HP Z VR Backpacks.
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Cummins Augmented Reality Vehicle Tour
Augmented Reality Tour Global engine manufacturer, Cummins, needed an innovative way to officially announce their first-of-its-kind electric semi truck at the North American Commercial Vehicle Show in Atlanta. So, NEXT/NOW developed and built an Augmented Reality tour that used tablets like interactive windows to view and interact with an invisible digital layer of information on…
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McDonald’s Brand Virtual Pit Crew Challenge
Brand Virtual Reality Sports Activation In this award winning activation, McDonald’s tapped a team of all-stars including NEXT/NOW to create a brand virtual reality sports experience for the hundreds of thousands of NASCAR fans during the 2016 Sprint Cup Series. While the races were exciting, the real game-changer was NEXT/NOW’s one-of-a-kind Brand Virtually Reality sports…
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Chevron ‘Bumper to Bumper’ AR App
AR Marketing NEXT/NOW developed a bespoke AR marketing solution so that Chevron could give a unique under-the-hood look into the way long-term use affects moving vehicle and engine parts. After highlighting major friction points, the app then demonstrated how Chevron’s proprietary products minimized wear and extended the life of these critical devices.
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Volkswagen AR
Volkswagen is the world’s largest automaker. In Brazil, the company recently embraced a movement called “New Volkswagen,” investing in innovative technology and creative communication.
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Pagani Huayra Roadster AR
In a unique partnership, Meta, ZeroLight, and Ultrahaptics create an award-winning experience for CES. CES 2018 saw Meta, Ultrahaptics and ZeroLight debut a new collaboration, allowing attendees to see, hear and feel a highly detailed holographic Pagani Huayra Roadster. Combining market-leading graphics and mid-air haptic feedback via an advanced augmented reality (AR) headset, this experience…
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Wisdom VR
Providing analysis on how automotive customers behave within immersive experiences. The deployment of new experiences within the automotive marketplace is a direct response to changing consumer behaviour. Data aggregation and interpretation gives brands insight into the success of each experience and its facilitation of conversion. With the rapid uptake in VR as a method of…
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The Intelligent Car Configurator Concept
ZeroLight and Porsche redefine the automotive customer journey at Startup Autobahn. Driving engagement through personalisation When delivered at scale, personalisation will enable brands and their dealers to build and nurture a unique and ongoing relationship with each of their customers, increasing sales by more than 10% (McKinsey) and improving customer experiences at every single touchpoint.…
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BMW M Drive Tour Virtual Experience
The BMW M Drive Tour is a series of premium events allowing current and prospective BMW customers to drive the complete portfolio of BMW’s signature M vehicles around Europe’s iconic race tracks. In doing so, they fully discover the capabilities of the BMW M brand. BMW were keen to explore how they could enhance the…
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Ford: The Psychology of Performance
The Psychology of Performance The Psychology of Performance is a collaborative research project between UNIT9, King’s College London and Ford Performance, investigating the effects of high-performance race car driving on the brain. The hypothesis is that by understanding professional race car drivers’ mental capacity, we can learn how to better perform in other challenging real…
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Yara – Selling a Product through MR
A creative and lifelike product presentation that through VR and MR lets farmers experience a modern way to fertilize their fields in a more efficient way. Project: To make customers and potential customers within agriculture understand the benefits of, and start to use Yara’s innovation the N-sensor.
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VR App for BMW Motorrad
The application is a virtual presentation of the latest S 1000 RR model, a high speed motorcycle from the BMW Group. In its third generation, the new bike has significantly improved performance over its predecessors due to a series of highly innovative changes to its motor. The two scenes of the application illustrate these changes…
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Audi Enter Sandbox
Audi Norway have teamed up with creative agency, Pol, and digital production house, MediaMonks, to bring car enthusiasts back to the sandpit for a trailblazing VR driving experience. By combining physical installation with virtual reality, customers can test-drive the new Audi Q5 on their own self-made track in the Sandbox 2.0. The experience invites the…
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Audi Quattro Coaster
Audi Norway has released the Audi quattro coaster AR app, making it possible for anyone to have an Audi quattro model in their driveway at any time. The app provides an interactive experience triggered by its latest television commercial. In a move to show that Audi’s technological edge is not just in its cars but…
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Volvo Studios VR
With the launch of a completely redesigned lineup of cars during the past 4 years, Volvo Cars has successfully positioned itself as one of the world’s leading premium automotive makers.
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Jaguar – Feel Wimbledon
Jaguar – Feel Wimbledon: Featuring Andy Murray – A hyperreal moment-in-time that puts you inside the mind of a champion by VR studio Hammerhead
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Wind River – Self-Driving Car
Wind River – Self-Driving Car: Experience what the future of self-driving cars will feel like, with this immersive VR experience. Take a look around, as your car navigates alternate routes through construction, checks your calendar and even turns on the lights in your home as you pull into the driveway.