Tag: Automotive
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Toyota Safety Training VR Program
You can view Groove Jones’ original case study here. At Toyota, safety is their priority. Especially in a manufacturing environment surrounded by large, heavy equipment. To assist with this safety initiative, Groove Jones created a VR training experience that utilizes Role-based Learning (RBL). Role-based training is important for employees to understand how to incorporate safety…
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The Lucid Air Purchase Journey
How we made “the greatest car configurator ever built” The way the world shops is changing, and the automotive industry is no exception. Customers are switching their habits, moving online (Cox), and using multiple devices while they do it (Facebook). This isn’t just for browsing: 52% of people say that they would buy a vehicle…
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BRP’s Global Vehicle Configurators
How ZeroLight built pioneering visualisation tools for four BRP brands From watercraft and snowmobiles to quadbikes and trikes, Bombardier Recreational Products (BRP) offer some of the most exciting, dynamic, and configurable vehicles in the world. Creating configurators to match them, however, is a major challenge. Capturing the essence of each unique vehicle while displaying every…
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Skoda Crystal AR App
Telling a brand’s story through AR What’s Skoda Crystal AR App? It is an AR app that shows the evolution of Skoda’s vehicles. Its main goal is to increase brand awareness and turn prospects into clients at Skoda’s dealer centers. Using their cameras, users can get a glimpse of popular vehicles as well as interact…
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Nissan Thrill Seekers AR Scavenger Hunt
You can view Groove Jones’ original case study here. George P. Johnson worked with Groove Jones to bring to life an interactive AR scavenger hunt inspired by Nissan’s “Thrill Driver” national television campaign. In the television commercial, Eugene Levy transforms into an action hero when he experiences the thrill of driving a Nissan.
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Schwab Firebird AR Experience
You can view Groove Jones’ original case study here. Charles Schwab has one of the coolest trophies on the PGA Tour. Sam Burns, the winner of the 2022 Charles Schwab Challenge, earned $1,512,000 of an $8.4 million purse, his name on the Leonard Trophy, and a handsome red tartan jacket, but he also received the…
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Hyper
“The technical creativity delivered by the team at Apptension was invaluable in the formation of our mixed reality start-up Hyper.”– Nathan Sparshott, Co-Founder & CEO of Hyper
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FlixBus VR On The Road
The Challenge FlixBus, a young mobility provider of Europe’s largest long-distance bus network for over 100 million people since 2013, was searching for a low-cost but high-engagement entertainment solution with easy logistic for their operation to further differentiate themselves from their competition and contribute to their perception as a leading innovator.
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TAFE – Tractors AR App
TAFE – Tractors and Farm Equipment Limited, is an Indian tractor major incorporated in 1960 in Chennai, with an annual turnover of INR 93 billion (2014-15). The third-largest tractor manufacturer in the world and the second-largest in India by volumes, TAFE wields about 25% market share of the Indian tractor industry with a sale of…
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Toyota Accessories Augmented Reality (TAAR) App
You can view Groove Jones’ original case study here. Groove Jones partnered with two Toyota Motor North America (TMNA) teams; Toyota Logistics Services (TLS) Anthony Sanor and Jazmieka Smith, and Applied Technology David Kleiner and Todd Hickman, to help solve a business need of influencing the buying decisions in the parts and accessory market. The…
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Centralized Remote Support
INDIVIDUALLY BRANDED AR SUPPORT APPS IMPROVE CUSTOMER EXPERIENCE – Added value to the end-user increases customer loyalty– Offer customized support apps to all your brands – with a single solution– Create an excellent user experience through recognizable branding
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Vodafone – Drive Safe
Following on from the successful deployment of the Vodafone – ‘Working at Height’ VR application, Make Real ran a discovery session with the key Health, Safety & Wellbeing (HS&W) team leaders to determine other specific needs and learning objectives within the driver safety and awareness aspects of operations.
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Driving Simulators
Traditionally, drivers across the globe are required to attend theory and practical tests to obtain a valid driving license. Driving tests help determine whether an individual is capable enough to maneuver a vehicle safely and follow the traffic laws of the country. While the objective of driver training and testing is noble, and the need…
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Automobili Pininfarina: Future Design Story
Pininfarina is a design brand synonymous with Italian style. And the elegance that characterizes all of Pininfarina’s work to date is clear to see in the new Battista, an all-electric hypercar designed by Automobili Pininfarina. Battista has received unanimous praise for its purity and beauty, but it is just the start for Automobili Pininfarina as…
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Mercedes-Benz Rescue Assist
AUGMENTED REALITY TO HELP IMPROVE RESCUE EFFORTS AND SAVE LIVES ON THE ROADS – Augmented reality mode displays internal components directly onto the crash vehicle– Additional VR mode for the 3D model as well as original 2D rescue card diagrams– Available in 23 languages on the global app store for every Daimler vehicle from 1990…
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Ford Mustang Shelby GT500 VR
Virtual Reality and a MASSIVE screen made for an impressive launch of the Ford Mustang Shelby GT500. Pluto created content with their friends at Imagination; get a behind the scenes view and take a look at how they pulled it off!
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Infiniti ProPILOT AR
INFINITI has revealed the all-new QX50 – a premium mid-size SUV with world-class technologies with exceptional design and extraordinary interior space, all on an entirely new platform. The QX50 is the most important vehicle INFINITI has ever launched, and it embodies everything the brand stands for: Beautiful design, advanced technology and empowering performance.
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AR Jaguar Car Showroom
About Project Augmented Reality Jaguar Car Showroom is an augmented reality app for iOS and Android platforms that recreates the lifelike experience of examining a real-sized luxury vehicle in any location, providing users a unique chance to check out the desired car without visiting a salon. Developed as a showcase solution it allows car brands…
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W Motors Virtual Reality Showroom
Established in 2012, W Motors is the first automotive manufacturer of high performance luxury sports cars in the Middle East. Based in Dubai, the company’s activities include automotive design, research and development, as well as vehicle engineering and manufacture. Featured in Furious 7, the Lykan HyperSport, its limited to only 7 units worldwide and its…
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Kia Motor’s Car Design XR Collaboration
Kia Motors has always been an industry leader when it comes to implementing new and innovative tech in their design process. Now, with Varjo supported by Autodesk VRED, Kia’s visualization process can move to a totally immersive photorealistic environment. And that means global design reviews can go from days to an hour. Photorealistic, real-scale and…