Tag: Entertainment
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Beetlejuice: Escape the Afterlife
The Ask Warner Bros. approached Sawhorse with a wickedly exciting challenge: How to reignite the Beetlejuice fandom for the 2020s? After all, Beetlejuice, Beetlejuice (had to say it twice!) has been haunting audiences for over 30 years. With the film’s re-release looming, Warner Bros. wanted more than just a marketing push—they aimed to transform this iconic character…
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Criteo Island
Criteo WoW island 4 day event, 3200 concurrent users around the world. 4,000 concurrent users worldwide for a 4 day virtual metaverse event. 250 instanced islands servers for live multiplayer matchmaking 4,271 hours of 3D gameplay 10,333,925 total points earned by attendees 274 escaped the Volcano escape room 20,968 hours spent on the website, livestreams…
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Vikram: Bollywood’s First Film to Metaverse
Vistaverse enlisted Odyssey in creating their first look into the world of their upcoming hit movie “Vikram”. The film would go on to receive widespread acclaim, grossing over $63 million at the box office and becoming the second highest-grossing Tamil film of 2022. The high visual fidelity of Unreal Engine made Odyssey the ideal platform…
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Masterpiece X – Virtual Reality Avatars
Masterpiece Studio, a leader in the Virtual Reality domain, unveiled a new software tailored for Meta Quest 2. This innovative software, named Masterpiece X, is a testament to the future of 3D Avatar Development. It empowers users to remix existing models, offering a unique avenue to personalize these avatars through an unparalleled 3D remixing technique.…
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Virtual Reality Experience of Eleftherios Venizelos
The Venizelos VR project by Fourthedesign is a groundbreaking virtual reality experience that immerses users in the pivotal moments of Greek history. This innovative project, developed for the Eleftherios Venizelos Museum in Chania, Crete, offers an in-depth exploration of the assassination attempts against Eleftherios K. Venizelos, one of Greece’s most influential political figures. Utilizing state-of-the-art…
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Absolut.Land – Branded Game Activation
For anyone looking to understand how brands are making their mark in the gaming arena, Absolut serves as an exemplary case. As a sponsor of the Coachella Music Festival, the brand transitioned the festival experience into the virtual realm with the help of Pigiama Kasama, who developed the video game in collaboration with Spatial.io and…
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SilveradoEV AR
This custom GM iPad app allows attendees to use the physical Silverado EV showroom vehicle display as an AR marker. The experience features several 360º skydomes, CGI interior, and promotional video content that transports viewers to new places. GM has been featuring the app at every major car convention in North America throughout 2022, 2023…
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Mercedes-Benz AR Configurator: Innovating User Engagement with AR
Mission: Craft an exclusive AR app for Mercedes-Benz dealerships, enhancing vehicle configuration. Collaborate with Publicis Emil agency, boosting engagement. Solution: Introducing Mercedes-Benz A-Class Configurator App, an innovative AR solution. Users engage by pointing devices, customizing cars in real environment. Results: Extended Project Duration: Extended to 3 months, reflecting client satisfaction. Amplified Engagement: 416 unique users/month…
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Major Baseball League Fan Experience
T-Mobile and Iconic Engine give the fans superpowers though 5G networks and Iconic Engine’s AR platform. An Immersive fan experience delivered through 5G‑powered smart glasses, holograms and Mixed Reality apps Iconic Engine, working in conjunction with T-Mobile, and Major League Baseball (MLB) team The Seattle Mariners delivered this next-Level in stadium VIP sports XR fan-experience…
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The Drone Racing League Championship
Revolutionizing sports with AR! Iconic Engine, DRL, and T-Mobile create epic immersive AR tabletop experience in Miami. Iconic Engine, in partnership with the Drone Racing League (DRL) and T-Mobile, has created a groundbreaking Augmented Reality (AR) tabletop experience. The immersive experience was showcased at the DRL Championship event, Miami 3-0-FLY at the LoanDepot Park in…
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Orange – Immersive Now
Iconic Engine powers Orange Immersive Now XR Apps The Iconic Engine team is delighted to have been powering Orange’s suite of Immersive Now and Orange VR apps since January 2019 across France and Spain. Working with their local France-based front-end production partner, Orange licenses the Iconic Engine XR distribution platform and SDK for a suite…
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Red Bull Rampage
Red Bull Rampage – The Ultimate AR Action Experience Iconic Engine and Reb Bull working together on an AR project. Iconic Engine built this dynamic XR experience for ‘Red Bull Rampage’ live event in 2019 – incorporating AR & VR into the Red Bull TV applications.
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Hand Physics Lab
Description Hand Physics Lab is an experimental project created and developed by Dennys Kuhnert at the Holonautic Studio. This game allows to experiment VR in a different way by having full control of your hands and fingers to interact physically with your environment and many different objects, puzzles and experiences.
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Samsung Re:Connect
Project Rave Space rebuilt the physical Re:Connect Popup Space on Ku’damm for their new Samsung devices launch in Berlin. Partnered with Samsung Germany and Cheil Germany GmbH to promote the latest Galaxy Watch5, Z Flip4, and Z Fold4 devices, we added a virtual Club & Gallery which are represented as portals in the real location.…
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Sabrina Carpenter 3D VR Experience
Challenge Scent Beauty, a multi-brand platform for bespoke fragrances, sought to create an immersive experience to complement the launch of Sabrina Carpenter’s fragrance, “Sweet Tooth,” on Walmart.com.
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Build & Fly: Logistics In VR
BCUBE Projektlogistik A global network with strong local roots. BCUBE Projektlogistik was born from the merger of the Italian group BCUBE and the German PROJEKTLOGISTIK. The companies combine extensive experience and international presence. BCUBE Projektlogistik is an organization that draws on over 60 years of practice and is also young and flexible. It offers a…
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Starburst Juicyverse
INTRODUCING THE STARBURST® JUICYVERSE!! For over a year, MetaVRse have been building the core infrastructure for the world’s largest virtual mall, they called TheMall on their MetaVRse Engine 2.0 (coming later this year). Their first major brand partner is Mars-Wrigley and last week they officially launched the Starburst® Juicyverse. This marketing activation has three world-firsts: First IRL-URL-IRL Metaverse/Web…
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Eat Sleep VR Repeat
A Metaverse concert like no other. An hour long virutal rave where you explore the inner mind of Norman Cook. Attended by thousands of people globally in a one off special event.
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Eva Herzigová’s MetaHuman Supermodel
Eva Herzigová gets ready to take over the runway asthe world’s first Supermodel MetaHuman Eva Herzigová is the first supermodel to become a realistic MetaHuman (digital human), created and ready to star in virtual and mixed reality worlds, as brands increasingly explore the future of digital fashion. Leading talent agency, Unsigned, and virtual production studio,…
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The Brickwrecks Exhibition
About the Project The WA Maritime Museum recently curated and assembled an interactive LEGO® focused Maritime archaeology showcase, the Brickwrecks Exhibition. “Featuring large-scale LEGO® models of ships, such as Western Australia’s famous Batavia, the ‘unsinkable’ Titanic, the highly decorated Vasa and the ill-fated Terror, and Erebus. The stories in the exhibition focus on the voyages,…