Tag: Marketing
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Porsche – Hall of Legends
AIXR VRAwards 2019 ‘VR Marketing of the Year’ finalist End of 2017 Porsche knocked at the door of Nerdindustries. They had seen the VR solutions Nerdindustries had done for Reload, Volkswagen and Villeroy & Boch. And now they were looking for VR game for themselves. Not just a VR application which are usually used for…
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Tricentis VR
OBJECTIVE To create an immersive, engaging case study video and accompanying game that can be showcased at events and activations that is a part of their marketing strategy to get the brand ideals out to members of the public. A case study video to quickly and effectively inform event goers of the complex Tricentis product…
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Les Bains Hotel VR
In the 80s, the legendary Paris night club Les Bains Douches was one of the most popular night spots for music and film stars from around the world, located in the heart of Paris. Closed for more than 20 years, the owners have decided to rebuild the walls and inaugurated at the end of 2016…
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Adidas AR Sneakers Try-On App
Last November 2019, Adidas launched augmented reality (AR) footwear try-on in its iOS app to let customers virtually try on its most iconic models and the app to let customers virtually try on its most iconic models and the recently launched Alphaedge 4D running shoes. To launch the feature Adidas has partnered with Vyking, an…
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Air France Augmented World
A first of its kind AR and event experience Air France offers travel experiences all over the world. Vobling had the opportunity to mediate their global reach by developing an app that lets users discover the world, just by taking a few footsteps.
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Tobii Virtual Reality Eye Tracking
Virtual Reality, Real insights Vobling teamed up with the leading eye tracking company, Tobii, in a mission to build the world’s first Virtual Reality eye tracking analytics platform for Unity 3D. This platform tracks the way consumers and users react and behave in retail, training, medical, industrial and other environments created in VR.
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Capitol Commons Augmented Skyline
Capitol Commons Augmented Skyline Ortigas & Company is one of the pioneers in real estate development in the Philippines. Established in 1931, Ortigas & Company strived to let every Filipino, and its residents, experience luxury and convenience by developing areas accessible to work, fun and leisure. One of the on-going projects of Ortigas & Company…
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Saab VR Rocket Launcher
A Virtual Reality demonstration of Swedish engineering SAAB caters to the military defense and civil security needs of governments, authorities and corporations around the world. It provides products, services and solutions to its clients when it comes to their requirements related to safety and security – be it in air, land, naval and even aerospace.…
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HaydenShapes
Start VR has produced a unique virtual reality retail experience that showcases the vision of surfing innovator Hayden Cox in conjunction with Chris Grainger Films. The HaydenShapes VR Experience highlights the design stages, product range and new showroom Samsung GearVR Headsets were implemented into their flagship Mona Vale store to present a first-hand experience of…
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Scenic Tours VR
Scenic Tours offers high-end, all-inclusive luxury tours in a variety of regions. The opulent nature of the tours is very hard to translate to potential clients but the high return rate of customers is proof that the quality of the service, once experienced, was worth the money. The question Scenic struggled with was how to…
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Pernod Ricard Winemakers VR
OBJECTIVE To showcase Pernod Ricard’s acclaimed wines Increase awareness of Brancott and St. Hugo’s Create an app for use at the vineyard and in the app store Generate wine sales through in-app purchases Build a premium “1-to-1” and “1-to-many” sales activation.
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Woolmark VR
OBJECTIVE To showcase the Woolmark brand: from Farm to Fashion. Create an app with 3 immersive 360° experiences. Highlight Woolmark’s education, collaboration or innovation. Allow for continuous app updates to feature the latest design and textile trends.
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Progressive VR Trade Show Experience
Virtual Reality Trade Show Experience Title sponsor of the National Marine Manufacturer’s Association 2018 Boat Shows series, Progressive Insurance, approached NEXT/NOW and agency partner MatchMG to create an original Virtual Reality Trade Show Experience as a centerpiece to their boathouse themed Exhibit that included a live DJ, on-call experts, and a RC Boat launch. …
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Cummins Augmented Reality Vehicle Tour
Augmented Reality Tour Global engine manufacturer, Cummins, needed an innovative way to officially announce their first-of-its-kind electric semi truck at the North American Commercial Vehicle Show in Atlanta. So, NEXT/NOW developed and built an Augmented Reality tour that used tablets like interactive windows to view and interact with an invisible digital layer of information on…
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Intel and 49ers AR Video Capture App
Exhibit Activation In one of several activations held at the 49ers Levi’s Stadium in Santa Clara, CA, NEXT/NOW created a brand experience connecting the fans to the team in a whole new way. First, NEXT/NOW filmed the mascot and cheerleaders as they rallied and cheered on their ‘Niners. Following that, they…
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McDonald’s Brand Virtual Pit Crew Challenge
Brand Virtual Reality Sports Activation In this award winning activation, McDonald’s tapped a team of all-stars including NEXT/NOW to create a brand virtual reality sports experience for the hundreds of thousands of NASCAR fans during the 2016 Sprint Cup Series. While the races were exciting, the real game-changer was NEXT/NOW’s one-of-a-kind Brand Virtually Reality sports…
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Chevron ‘Bumper to Bumper’ AR App
AR Marketing NEXT/NOW developed a bespoke AR marketing solution so that Chevron could give a unique under-the-hood look into the way long-term use affects moving vehicle and engine parts. After highlighting major friction points, the app then demonstrated how Chevron’s proprietary products minimized wear and extended the life of these critical devices.
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Allstate “In High Gear” Event VR Experience
Event VR Activation NEXT/NOW created a bespoke event VR application that allowed riders to select one of two more classic motorcycle routes in the country: the infamous Pacific Coast Highway and the scenic Needles highway through South Dakota.
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Intel AR: Bonnaroo Face Paint Application
Augmented Reality Face Painting Activation Nothing goes viral like an awesome photo with a great message – and Intel capitalized on just that at Bonnaroo 2016. There, NEXT/NOW and Intel partnered to spread the word and face the issue about Intel’s commitment to sourcing conflict-free minerals in their microprocessors by commissioning us to build an…
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Volkswagen AR
Volkswagen is the world’s largest automaker. In Brazil, the company recently embraced a movement called “New Volkswagen,” investing in innovative technology and creative communication.