BACKGROUND: Embracing Bold Taste Diet Coke drinkers aren’t just fans—they’re bold, rebellious, and unapologetically proud of their taste. But how do you celebrate their individuality in a way that feels personal, fun, and shareable? Diet Coke needed a fresh approach to engage this loyal tribe and reflect their unique passion for life.

BACKGROUND: A Personalized Taste of Adventure Cappy, Coca-Cola’s newest juice made from fresh, carefully picked fruit, is more than a refreshing drink—it’s the perfect way to start your day. But Coca-Cola saw an opportunity to make Cappy something bigger: the start of a personalised adventure that users would never forget.

CLIENT Xataka is a publication dedicated to technology, science and the intersection of these two worlds with all other sectors that was born in 2004 and since then has not stopped growing, becoming one of the most influential publications in the sector and the leading technology news website in Spanish, with more than 40 million…

Mapshot turned skincare into a battlefield. In Skin Defense, players team up to fight off waves of gooey, acne-inspired monsters using a suite of custom-built L’Oréal weapons and tools. Case To raise awareness for L’Oréal’s Derma Control line, Mapshot transformed skincare into an engaging Fortnite experience that resonates with Gen Z audiences.

Mapshot developed a non-violent racing map for the IOC and P&G’s “Mr. Propre” brand. Initially launched in the French market, the campaign was later expanded to other markets due to its success. Mapshot teamed up with their friends at BUFF.Game to create an Olympics-inspired “Kitchen Race” map for P&G’s “Mr. Propre” brand.

Mapshot created a new Roblox game to promote the first movie release of Katja Brandis’s German Woodwalkers novels. In the game, “Woodwalkers: The Obby Trials”, players can transform into different animals. Each animal has unique abilities and a different Obby (or parkour) to complete. These Obbies are regenerated daily to provide fresh content for returning…

Pringles launched “The Rising Stars” in which pro-players are pitted against casual gamers in four different Fortnite games. The pro-players are given random events to slow them down to even the odds for the casual gamers. Mapshot created five new Fortnite maps to support Pringles’ “Rising Stars” campaign.

CLIENT McDonald’s is the world’s No. 1 fast food restaurant franchise with more than 40,000 locations worldwide. Its vision is “to be the preferred place and way of eating for its customers” based on four basic principles that characterise its business philosophy: Quality, Service, Cleanliness and Value. GOAL ACHIEVED Expand the brand’s presence in the…