Tag: Marketing
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ODEA Solutions Interactive 3D AI Chatbots
Brief Pigiama Kasama has teamed up with ODEA Solutions to pioneer the next generation of interactive AI Chatbots. The goal is to craft an AI Chatbot that sets new standards in reliability, speed, and natural interaction. Featuring a state-of-the-art 3D interface, the platform offers unparalleled customization options. Users can personalize the chatbot’s behavior, backstory, mood, topics,…
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Wunderman Thompson’s Cannes Showcase
Challenge Wunderman Thompson always has a major presence at Cannes Lions, the five-day advertising and creative festival held in Cannes, France. In 2022 they would go on to win nine Lions, including one Grand Prix. Wunderman Thompson wanted to harness the unique storytelling potential of the metaverse to showcase and celebrate their global team’s success.…
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Absolut.Land – Branded Game Activation
For anyone looking to understand how brands are making their mark in the gaming arena, Absolut serves as an exemplary case. As a sponsor of the Coachella Music Festival, the brand transitioned the festival experience into the virtual realm with the help of Pigiama Kasama, who developed the video game in collaboration with Spatial.io and…
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McDonald’s First Metaverse Experience
McDonald’s needed a way to bring their annual Feel Good Marketing Awards (FGMAs) into the metaverse. Creating a metaverse experience that reflected and honored the McDonald’s brand presented a unique challenge. Strict brand guidelines and a need to create a familiar, friendly space that was simultaneously elevated to represent an awards show meant that the…
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SilveradoEV AR
This custom GM iPad app allows attendees to use the physical Silverado EV showroom vehicle display as an AR marker. The experience features several 360º skydomes, CGI interior, and promotional video content that transports viewers to new places. GM has been featuring the app at every major car convention in North America throughout 2022, 2023…
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Mercedes-Benz AR Configurator: Innovating User Engagement with AR
Mission: Craft an exclusive AR app for Mercedes-Benz dealerships, enhancing vehicle configuration. Collaborate with Publicis Emil agency, boosting engagement. Solution: Introducing Mercedes-Benz A-Class Configurator App, an innovative AR solution. Users engage by pointing devices, customizing cars in real environment. Results: Extended Project Duration: Extended to 3 months, reflecting client satisfaction. Amplified Engagement: 416 unique users/month…
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Major Baseball League Fan Experience
T-Mobile and Iconic Engine give the fans superpowers though 5G networks and Iconic Engine’s AR platform. An Immersive fan experience delivered through 5G‑powered smart glasses, holograms and Mixed Reality apps Iconic Engine, working in conjunction with T-Mobile, and Major League Baseball (MLB) team The Seattle Mariners delivered this next-Level in stadium VIP sports XR fan-experience…
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The Drone Racing League Championship
Revolutionizing sports with AR! Iconic Engine, DRL, and T-Mobile create epic immersive AR tabletop experience in Miami. Iconic Engine, in partnership with the Drone Racing League (DRL) and T-Mobile, has created a groundbreaking Augmented Reality (AR) tabletop experience. The immersive experience was showcased at the DRL Championship event, Miami 3-0-FLY at the LoanDepot Park in…
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Orange – Immersive Now
Iconic Engine powers Orange Immersive Now XR Apps The Iconic Engine team is delighted to have been powering Orange’s suite of Immersive Now and Orange VR apps since January 2019 across France and Spain. Working with their local France-based front-end production partner, Orange licenses the Iconic Engine XR distribution platform and SDK for a suite…
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Red Bull Rampage
Red Bull Rampage – The Ultimate AR Action Experience Iconic Engine and Reb Bull working together on an AR project. Iconic Engine built this dynamic XR experience for ‘Red Bull Rampage’ live event in 2019 – incorporating AR & VR into the Red Bull TV applications.
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Samsung Re:Connect
Project Rave Space rebuilt the physical Re:Connect Popup Space on Ku’damm for their new Samsung devices launch in Berlin. Partnered with Samsung Germany and Cheil Germany GmbH to promote the latest Galaxy Watch5, Z Flip4, and Z Fold4 devices, we added a virtual Club & Gallery which are represented as portals in the real location.…
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Sabrina Carpenter 3D VR Experience
Challenge Scent Beauty, a multi-brand platform for bespoke fragrances, sought to create an immersive experience to complement the launch of Sabrina Carpenter’s fragrance, “Sweet Tooth,” on Walmart.com.
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Build & Fly: Logistics In VR
BCUBE Projektlogistik A global network with strong local roots. BCUBE Projektlogistik was born from the merger of the Italian group BCUBE and the German PROJEKTLOGISTIK. The companies combine extensive experience and international presence. BCUBE Projektlogistik is an organization that draws on over 60 years of practice and is also young and flexible. It offers a…
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Nissan’s AR World of Electric Vehicles
Introduction Magnopus worked with Nissan, Ventureland, and Emmy Award-winning director Elijah Allan-Blitz, to explore the possibilities of augmented reality (AR) within a media campaign.
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Starburst Juicyverse
INTRODUCING THE STARBURST® JUICYVERSE!! For over a year, MetaVRse have been building the core infrastructure for the world’s largest virtual mall, they called TheMall on their MetaVRse Engine 2.0 (coming later this year). Their first major brand partner is Mars-Wrigley and last week they officially launched the Starburst® Juicyverse. This marketing activation has three world-firsts: First IRL-URL-IRL Metaverse/Web…
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Swarovski Next-Gen Virtual Store
The Swarovski virtual store experience is modeled after a real Swarovski store, with crystals based on 3D CAD files. Arcware utilized the latest real-time 3D technology, paying special attention to the lighting and the crystals. Caustics – the refraction of light through the crystals – and ray tracing are included to enhance the visual experience.
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Conform Virtual Store
Conform has all products well organized as CAD files, which provided the groundwork for building an immersive 3D experience. To make the chairs look nice and comfy, the cushioning ‘soft’ parts were remodeled using the CAD files as references. Wrinkles were added for realism, and special attention was given to the creation of fabrics and…
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Eva Herzigová’s MetaHuman Supermodel
Eva Herzigová gets ready to take over the runway asthe world’s first Supermodel MetaHuman Eva Herzigová is the first supermodel to become a realistic MetaHuman (digital human), created and ready to star in virtual and mixed reality worlds, as brands increasingly explore the future of digital fashion. Leading talent agency, Unsigned, and virtual production studio,…
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Coffee Maker – Web AR
Upreal made a coffee maker augmented reality experience that works on the web for one of their clients. There are two different AR experiences that can be accessed from a web page. The first AR experience is an overview of the different parts that make up the coffee maker. You can touch each hotspot to…
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Meta x Dior
Dior wanted sparkle and shine for the holidays, so we collaborated with Meta to bring some elegant AR wonder to their holiday campaign: Dream in Dior. Four site-specific experiences in Seoul and Paris, an at-home experience, and a point-of-sale experience across hundreds of locations adorned and transformed multiple environments through a blanket of stars, glittering…