Tag: Retail / eCommerce
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Franck Muller Showcase
Building the digital twin from existing CAD files and transforming them into an interactive 3D experience was straightforward. The detailing on the bracelet enhances the photoreal look of the Franck Muller watch, while the introduction of a landscape and a simple studio environment demonstrates an advanced way of showcasing products in the upcoming metaverse.
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Walmart x Zepeto
Redefining Fashion for a New Generation | Background In 2024, Walmart reimagined its No Boundaries line as an inclusive fashion brand built for Gen Z and Gen Alpha—trendsetters who turn to social media and virtual experiences for inspiration and self-expression. To reach this audience, Walmart needed to bring No Boundaries to life in a new,…
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Automotive Configurator
With the dynamic automotive configurator experience, Arcware set out to test the boundaries of a comprehensive interactive experience using Unreal Engine. Their goal was to find out what aspects of reality help tell a convincing story to excite customers. This led to the creation of the AUTOMOTIVE Configurator, now streaming with their powerful Arcware Cloud,…
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MIFCOM BattleBox
Virtual stores enable a new interactive experience that is only achievable with 3D streaming. This technology allows for a variety of arrangements for virtual stores, transforming existing visual elements into engaging experiences. For MIFCOM PCs, Arcware built a simple 3D configuration tool to enhance the customer experience. MIFCOM, known for high-end gaming PCs, caters to…
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Wicked RP
Webby Awards 2025 ‘People’s Voice Winner (Advertising, Media & PR Game or Application)’ BACKGROUND: CASTING A SPELL ON A NEW GENERATION After 20 years, Wicked was finally making its big-screen debut. Fans of the iconic musical were already enchanted—the songs, the defiance, the powerhouse performances of Ariana Grande and Cynthia Erivo. But there was a…
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Walmart Realm
Webby Awards 2025 ‘AI, Immersive & Games, Retail & Shopping Webby Winner’ and ‘People’s Voice Winner’ Breaking Through The Noise | Background Gen Z—caught in an endless scroll of sponsored ads and digital noise. Traditional approaches to retail engagement simply weren’t enough. Walmart faced a critical challenge: how to elevate the perception as a digital…
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Sol De Janeiro Universe
TURNING BEAUTY INTO AN EXPERIENCE | BACKGROUND How do you transform a beauty brand into an interactive experience on Roblox? For Sol de Janeiro, the answer lay in amplifying what makes the brand truly unique:
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Toyota Crown Virtual Tour Website
You can view Groove Jones’ original case study here. Toyota Crown WebGL Virtual Showroom Interactive Vehicle Configurator Experience Groove Jones had the opportunity to work with our long-time partner, Toyota, to create a stunning WebGL, immersive experience that brings the Toyota Crown to life on consumers’ computers and mobile phones.
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Pringles: Pop to the Top
Pringles launched “Pop to the Top,” a campaign featuring the first-ever Pringles Island in Fortnite. It’s an “Only Up” parkour challenge in which players can compete for the fastest time.
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Kiehl’s Interactive Showroom
CLIENT SOMOS is a group of event and strategic communication agencies whose quality and excellence is backed by more than 30 years of experience connecting brands with people. Its commitment to forming a multidisciplinary team brimming with creativity, innovation and collaboration has allowed it to generate unique experiences for brands and companies of the caliber…
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Carnevil
You can view Groove Jones’ original case study here. Spirit Halloween In-Store “Carnevil” Fun House Hologram Mirrors For the Halloween season last 2024, Spirit Halloween hired Groove Jones to create an immersive in-store experience that takes shoppers on a journey through the eerie and thrilling world of the Carnevil.
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Burberry x Harrods: Roblox Pop Up
THE BACKGROUND: Bridging the Physical and Digital In February 2024, to celebrate Burberry’s heritage of exploration and the outdoors, the British luxury brand transformed renowned department store Harrods with a month-long Knight Blue takeover. To amplify the partnership between the two iconic British brands and allow audiences anywhere to experience the takeover, Burberry extended the…
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Springfield Metacollection
CLIENT Springfield works with a team of more than 2,000 people who take care of the design, manufacture and sale of the garments down to the last detail, which has led it to become an internationally recognized brand occupying a leading position in the textile sector.
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Amazon On Roblox
491M+ Virtual Gifts: Amazon Fosters Community and Sharing on Roblox Amazon has successfully leveraged Roblox to promote their annual gift book through two distinct interactive experiences: “Amazon’s Holiday Dash” (2023) and “Amazon’s Joyful Horizons” (2024). These experiences have demonstrated remarkable growth in engagement metrics, with visits increasing from 7.7M in 2023 to 15.7M+ in 2024…
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NARS Maison Explicit
Webby Awards 2025 ‘AI, Immersive & Games Best Brand Integration’ and ‘AI, Immersive & Games Retail & Shopping’ Nominee A richly detailed campaign extension combining immersive storytelling, gamification, and Ecommerce in a captivating virtual world.
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Coca-Cola Y3000 AI CAM
FUTURE FLAVOR UNLEASHED: THE Y3000 VISION Coca-Cola’s Y3000 campaign introduced a limited edition flavor and the innovative Y3000 AI CAM, an AI-powered feature, offering futuristic visual experiences. The goal was to generate buzz and engagement through a unique, AI-driven concept accessible globally across 30+ markets. The campaign focused on a seamless, engaging user journey: scanning…
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Walmart Discovered
FIND YOUR THING ON ROBLOX Challenge Imagine Roblox – a digital New York City without a map, where every neon sign promises the next big thing. 70 million daily users. 50 Million experiences. So much noise, not enough direction. The Challenge: How does a Roblox user find something new, and how does Walmart stand out…
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Beetlejuice: Escape the Afterlife
The Ask Warner Bros. approached Sawhorse with a wickedly exciting challenge: How to reignite the Beetlejuice fandom for the 2020s? After all, Beetlejuice, Beetlejuice (had to say it twice!) has been haunting audiences for over 30 years. With the film’s re-release looming, Warner Bros. wanted more than just a marketing push—they aimed to transform this iconic character…
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Luminara Jewelry
Luminara is a project that blends Unreal Engine’s MetaHuman with Arcware Cloud streaming to revolutionize online shopping. In this immersive interactive experience, users can configure jewelry and wearable items on realistic digital humans within a virtual showroom, highlighting the limitless potential of combining photorealistic visuals with accessible streaming technology. Luminara exemplifies the powerful synergy between…
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LG – Signature Kitchen
LG – Signature Kitchen key features: 3 Kitchen designs with 12 fully configurable & animated LG kitchen appliances 1500 Unique industry visitors for KBIS convention LG metaverse experience Gamification easter eggs and points system to win a trip to Nappa Photo-real 3D visualization means more sales. 2x more conversions 40% less returns COMPANY: Pixel Canvas